Comments on: Sip Drink: Unnatural, Unethical, Farcical

By: camilla hardy

camilla hardy — Thu, 25 Mar 2010 16:23:37 +0000

Hey – following up on this: I heard that this brand was bought by The Dragon Peter Jones no less! Mind you, can’t see the drink in any shops anymore – maybe he’s done us all a favour?!!

By: pseudomonas

pseudomonas — Mon, 23 Jun 2008 20:06:00 +0000

I wonder what AA Gill makes of the plugs for the dubious “foods of the future” bolted onto the bottom of his column?

By: Le Canard Noir

Le Canard Noir — Wed, 18 Jun 2008 20:38:00 +0000

Well lets be clear.

What is natural about obtaining your fluid intake and vitamin needs through a £1.99 bottle of water that has been adulterated with antioxidants? This is not natural. It is the passtime of middle class know-nothings.

What is ethical about claiming that your product can improve your skin tone"? And ethical about asking people to believe that getting your fluids and vits in this way is somehow good for the environment?

Pure marketing bullshit.

By: Greta in Ealing

Greta in Ealing — Wed, 18 Jun 2008 20:08:00 +0000

Bull**** aside; I have to say that none of the flavoured water brands in the AA Gill article came off particularly well, did they?

As a fan of his acerbic wit, I'd expect nothing less from him and in fact think sip actually got off very lightly in his summation of them as 'girly'.

I thought his descriptions of Vitamin Water looking like 'reused cough mixture', Firefly Water as 'scandinavian antifreeze' and VWater as 'chemically magic' were hilarious !

As far as I can tell, the big difference with sip and the other brands named by aa gill in that article is that sip do not use artificial preservatives etc - which the others do.

I'm not a lawyer, but I'd be concerned about using words like 'unethical' and 'unnatural' if that is the case (*playing devil's advocate) as this clearly does not apply to the actual ingredients...

By: HolfordWatch

HolfordWatch — Tue, 17 Jun 2008 18:49:00 +0000

“[M]odels and people who want to live in Notting Hill Gate are, in fact, not like the rest of us, but a higher form of amphibian in constant need of hydration. If they don’t drink a litre an hour, they will shrivel into cockney market traders.”
Hasn’t Gill spilt the illuminati beans on this?

By: Rik

Rik — Tue, 17 Jun 2008 16:39:00 +0000

I’m fascinated as to what impact the Consumer Protection Regs are going to have on this sort of thing – this is a clear, clear breach of them.

Thing is, there’s tons of stuff that could fall under them. Homeopathy, for one. I would *love* to see a test case there.

By: Peter in Dundee

Peter in Dundee — Tue, 17 Jun 2008 13:54:00 +0000

Bother, make that 25miles, was thinking too hard about distance from water source (a stream feeding a horse trough since you ask) to home in km.

By: Peter in Dundee

Peter in Dundee — Tue, 17 Jun 2008 13:47:00 +0000

Anyway pure water is crap as a rehydration fluid. Generally it is the wrong pH for a start. Contains no glucose source, no electrolites. Considering it’s LD50 I feel consumption should be restricted for safety reasons.

Yes, I have a cup of caffeine now.

By: Peter in Dundee

Peter in Dundee — Tue, 17 Jun 2008 13:43:00 +0000

Watching various forms of pro international sport recently my wife and I are struck by the physiological frailty of modern sportspeople. You can see them taking on fluid between standing for the National anthems and the kickoff. At every break in play there they are sucking water.

Sheesh how do top flight marathon runners with drink stations every 5k or so manage? How about the Marathon des Sables through the Sahara?

I remember once as a teenager I ran 25km on a whim and got no water until about 8km from home. It was overcast, still and about 20C. I did not die. Bit gutted I just missed breaking 3hrs, that still hurts...

Nice to see AA Gill highlighting the misinterpretation of the total body water needs that has caused this modern affliction. Must away and ensure the blood level in my caffeine stream doesn't get too high.

By: Claire

Claire — Tue, 17 Jun 2008 09:52:00 +0000

I tried Sip once recently (it was bought for me by a friend trying to wind me up!). I found it horrid – cloying and sweet-tasting.

Regarding that nutritionist no-no, coffee, I find this study reported today slightly cheering:
http://www.annals.org/cgi/content/abstract/148/12/904

Relationship of coffee consumption with mortality

I know, I know, observational study, self reporting etc but I’m off to make myself a nice cup of coffee.