So, it would appear that the Nightingale Collaborations focus on homoeopaths is having an effect. No doubt the ASA have been inundated with complaints about homeopaths' web sites.
The Society of Homeopaths has announced that it is glad that the ASA will bring some clarity to the area:
Society of Homeopaths welcomes progress on advertising clarity
The Society of Homeopaths today welcomes the Advertising Standards Authority's (ASA) announcement that it is to set up a project to look into the evidence base for the efficacy of homeopathic medicine.
The Society, the UK’s largest regulator of homeopaths, is looking forward to working with the ASA and will be submitting the well established and growing body of research evidence that shows homeopathy to be a safe, clinically-effective and cost-effective option.
It is touching that the Society think an evidence based approach will do their members any favours. However, they now have little choice in the matter. What we can expect, if the way they handled the House of Commons investigation into Homeopathy is anything to go by, that they will attempt a strategy to redefine was is meant by science and evidence. If they can move the goal posts then they might, just might be able to make some claims in adverts.
Zofia Dymitr, chairwoman of the Society, said: “We are delighted that the ASA have decided to take an evidenced-based look at Homeopathy. For a number of years now it has been difficult to advise our members on issues like wording for adverts because the ASA’s position has been inconsistent. We look forward to working with the ASA to clarify the facts around Homeopathy and, once the ASA has concluded its work, to help our members to share the knowledge of their services with potential consumers in the full confidence of the ASA just like any other business or service provider”.