Pharmaceutical Advertising Biases Journals Against Pixie Dust

Sunday, February 08, 2009

 

Traditional Cornish Medicine News Service, February 5, 2009

It may be the worst-kept secret in medicine: pharmaceutical money buys journal influence. What the public has so long suspected has now been demonstrated in a recently published peer-reviewed study.  Researchers from University of Cornwall School of Celtic Medicine and the Museum of Witchcraft, Boscastle found that "in major medical journals, more pharmaceutical advertising is associated with publishing fewer articles about Magic Pixie Dust." Furthermore, they found that more pharmaceutical company advertising resulted in the journal having more articles with "negative conclusions about witchcraft safety."

The fact is that it is immensely difficult to a) get funding for trials on any research involving the medicine of spriggans and korrigans and b) extremely difficult to get it published. According to Dr Denzel Treskilling, MD, PhD, of the Polperro Faerie Medical Institute (and Gift Shop) in Cornwall, comments that "Positive reports about the effects of high-dose Piskey pills have long been ignored by the medical establishment instead of being further examined scientifically."

As a consequence, when patients ask their doctors about pixie dust the doctor often says "I've never seen any studies supporting the safety or efficacy of lucky faerie charms in my professional journals. The research is simply not there."

While there are journals that do publish research on Traditional Cornish Medicine (TCM), such as the Journal of Orthomythological Medicine and the Journal of Ethereal Folk Medicine, neither have been allowed inclusion into Medline, the most popular search engine for researchers, despite being peer-review journals.

World renowned pixie legal expert and campaigner, Dr Nicky Nan of the Alliance for Magical Health , said "We do not accept pharmaceutical advertising in our Cornish Medical journals. We appear to only get adverts for clotted cream, bed and breakfasts, and paternity tests."

Professor Patrick o' Lantern, Knight of the Knockers, and President of the Institute of Optimum Pixology, said whilst wearing his lucky 'QLink' pixie pendant, "This is one of the ways in which the pharmaceutical industry influence and control information. If you’d like to get the whole picture, and really see how potent Pixie Therapy is for today’s common diseases read my book co-written by Jerome the Wad, Pasties are Better Medicine Than Drugs.

The Duke of Cornwall was unavailable for comment, although he is believed to be working on his own line of charms and potions.

 

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Further Reading:

Patrick Holford's Blog: Drug Ads Bias Medical Journals Against Vitamins

Orthomolecular Medicine News Service:

Pharmaceutical Advertising Biases Journals Against Vitamin Supplements

Alliance for Natural Health: Pharma advertising biases journals against food supplements – Its official!

 

and the original paper:

Does pharmaceutical advertising affect journal publication about dietary supplements?

Kathi J Kemper and Kaylene L Hood2

http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=18400092

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Neutrahealth in Trouble

Sunday, October 05, 2008

In the last few days, vitamin pill company Neutrahealth (NUT.L), has seen a precipitous drop in its share price. Its investors look like they believe the company is going to have a difficult time weathering the credit crunch.

Neutrahealth is known to us through its involvement with Patrick Holford. He sold his online pill company to them for £464,000. He then joined their team as Head of Science and Education at Biocare as they believed he was "a leading figure in the industry with wide recognition amongst informed consumers". Readers of this blog, badscience and HolfordWatch will be well aware of the many doubtful aspects of Holford's science and just how well informed those consumers must be.

When Neutrahealth floated on the stock market in 2005 its shares were sold at 10p. This year, pharmaceutical company Elder invested heavily in the company at 16p per share, already a significant premium over their then current price. Now the stock is trading at about 2p after collapsing last week.

The reasons for this are twofold. The company has a stated dual strategy of growth through increased sales of its pills to consumers and by acquisition of other companies to add to its market share. So, firstly, the subsidiary companies of Neutrahealth are struggling to increase sales for a number of reasons. Even before the current financial turmoil, it was becoming obvious to them that consumers were not going to nutritionists to buy expensive pills from the 'Practitioner channel'. Despite rule changes to the code of 'ethics' at BANT that allowed registered nutritional therapists to take kick backs on pills they sold to their customers without disclosing them, it would appear that consumers of vitamins would prefer to take their advice from the Internet than pay for a consultation. Neutrahealth have then been hoping for a pick up in their 'direct to consumer channels', principally Patrick Holford's 'Health Products for Life' website. We shall come on to the very simple reasons why this will be a vain hope.

Neutrahealth issued a profits warning on the 25th of September, saying that it will fall short of the market's expectations. The market has not taken kindly to this news. It cites consumer spending as a problem and the raised cost of raw materials, such as fish oil. But this situation has lead to a more serious threat to the business.

The second part of the 'double whammy' is that Neutrahealth can no longer execute their desire to grow through acquisition. Investors have bought into the company on the basis that their capital will grow through the value created from 'synergies' between acquired companies. Companies were bought on the strength of their share price by, effectively, buying companies through the value of their own equity. That, pretty much, does not exist now. And, it is unlikely they will be able to raise cash through loans in the current climate. By pushing the company into the penny shares bracket, it would prove near impossible to raise cash from investors as they might have done twelve months ago.

In their annual report last year, they noted a principle risk to their business: Access to Capital.



We reported last year that we viewed access to finance as a principal risk. The challenges this year are more significant. We remain an acquisitive company with an objective of increasing our size to become more visible for investors and to be more dominant in our industry. The former requires a higher market apitalisation through either a higher share price, increased equity, or a combination of both.

That risk has now materialised.

The company has significant debts to service this year - it looks like they will need to find nearly a million pounds to service their loans. They have cash in the bank, but with sales falling, this may not last too long. Challenging times for the management.

So, why are sales falling? The answer is obvious: there are so few people who need their products. And of those who buy them, the benefit they get from them is marginal at best. Selling vitamins trades off the myth that people need them to achieve a healthy diet. Furthermore, Holford is excellent at promoting doubtful ideas that vitamin pills can prevent and treat illnesses. But belief in this is soft. When the shopper is looking to save a few pounds each week, they will not be cutting back on fruit and vegetables - the pills will go. Harder for Neutrahealth will be that once a consumer has got out of the habit of buying pills, it will take a large effort to get them back on board. They may well notice that they do perfectly will without them. Shoppers are changing their habits as prices are increasing and are spotting the superfluous in their spending habits.

But the woes of Neutrahealth may well point to a more general tale of hardship within the world of alternative medicine. The credit crunch is going to have a harsh effect on those who trade off quackery. The problems at Neutrahealth are visible as they have obligations under public company rules to inform the market of pertinent information. But for most private quackery, the problems are going to be acute but silent.

When people see their fuel bills this winter struggling against toxins in a spa is going to seem rather redundant. Balancing their chequebook is going to be more important than balancing their chakras. Worries about jobs will mean that people will be conservative in their spending and may not worry so much about the continuous demand of quacks to achieve 'optimum health' and 'lifetime wellness'. Homeopaths, struggling to see more than a few customers per week, may well decide to devote their vast intellects to more mundane matters, such as gardening for a few quid. Chiropractors' subluxations will just have to be lived with. Your chi flow through your meridians may well have to remain blocked for a short while as your acupuncturist is just a tad too expensive now.

Quackery has boomed over the credit years because it has nothing to do with health. It is an indulgence of the comfortable who wish to use it to make a certain sort of identity for themselves. The worried well define themselves as 'people who take care of their health'. It creates a sense of independence and control that might otherwise be lacking. Buying vitamin pills is a act of personal expression, not an act of prudent healthcare. The worried well are now the worried working, and they have some good reasons to focus on more tangible and immediate concerns.

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It's a Stitch Up

Wednesday, April 16, 2008

It's the big story this morning all over the British papers - the new killer in our midst - vitamin pills.

Today, a new Cochrane review tells us that guzzling antioxidant vitamin pills 'do us no good and may be harmful'. The Independent tell us that,


We swallow them by the bucketload at great expense but there is no evidence vitamin supplements do us any good, and they may even be doing us harm, scientists have concluded. In a blow to the multimillion pound dietary supplement industry, a review of 67 randomised trials of vitamin pills has found that far from prolonging life, they may actually shorten it.
This conclusion was the result of a meta-analysis of 232,000 people and confirms earlier findings that taking certain vitamins in high doses may kill us earlier rather than do us good.

The Scotsman quotes the researchers,



Goran Bjelakovic, a visiting researcher who carried out the review at Copenhagen University Hospital in Denmark, added: "We could find no evidence to support taking antioxidant supplements to reduce the risk of dying earlier." If anything, people given the antioxidants beta-carotene, vitamin A, and vitamin E showed increased rates of mortality.""The bottom line is that current evidence does not support the use of antioxidant supplements in the general healthy population or in patients with certain diseases."

The Herald tells us that "some popular pills might kill you."

The Daily Telegraph leads with the story in its front page. Vitamin pills are no substitute for healthy diet,

[the researchers] warn healthy people who take antioxidant supplements, including vitamins A and E, to try to keep diseases such as cancer at bay that they are interfering with their natural body defences and may be increasing their risk of an early death by up to 16 per cent.

Not surprisingly the food pill pushers have reacted angrily.

In the Daily Mail we learn that,

Pamela Mason, of the industry-backed Health Supplements Information Service, said: 'Antioxidant vitamins, like any other vitamins, were never intended for the prevention of chronic disease and mortality.

'They are intended for health maintenance on the basis of their various physiological roles in the body and in the case of antioxidant vitamins, this does, in appropriate amounts, include a protective antioxidant effect in the body's tissues.

So, the vitamin industry has been telling us that their pills are not to prevent disease and death? That is news. But somehow without preventing disease and death they assist 'health maintenance'? Does that mean I could die but still be in 'optimum health'?

Patrick Holford, vitamin pill entrepreneur responds.

But Patrick Holford, a nutritionist who has formulated some [sic] supplements for the firm Biocare, said the Cochrane review was a "stitch-up". He added: "Antioxidants are not meant to be magic bullets and should not be expected to undo a lifetime of unhealthy habits. But used properly, in combination with eating a healthy diet, getting plenty of exercise and not smoking, antioxidant supplements can play an important role in maintaining and promoting overall health."

In the Daily Mail, Holford is reported as saying,

there is a campaign by the medical establishment to discredit their products and their role in optimising health.

and

Mr Holford said the review was 'a stitch-up' because all the studies were chosen strictly for reducing mortality, and not for the many advantages reported in other studies.

The quackometer would like see his evidence for any of his remarks. Just why a secretive cabal of the 'medical establishment' wants to discredit vitamin pills is not explained. It is paranoia and conspiratorial thinking. And isn't it a perfectly legitimate exercise to ask if chomping pills allows us to live longer? What is Holford saying? That we might lives shorter lives while scoffing his wares, but at least we will be in 'optimum health'?

But there may well be good reasons to try to discredit vitamin pill salespeople like Holford. Guzzling pills has more insidious effects that a possible reduction in lifespan. Vitamin pills are seen as a shortcut to health - a quick fix to make up for shortcomings or excesses elsewhere. Spending a fortune on pills and focusing on supplementation means that the importance of good diet is marginalised. The quackometer has long supported the view that we should 'eat food'.

What is somewhat frustrating about all of this is that the original Cochrane paper is not yet up for reading on their web site. All we have is press reports from press releases. This has not stopped Patrick Holford reviewing and rubbishing the work on his web site.

I am sure we get a detailed response from HolfordWatch in due course.

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9am : The paper is now available here.

Listen to the Victoria Derbyshire show on BBC Radio 5 live where Mr Holford transforms himself into an industry spokesman.

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Natural Disasters, Corporate Nutrition and the Confusopoly of Diet

Sunday, January 20, 2008

The louder a food screams 'natural' or 'healthy' at you, the further you should run. That is the somewhat counter-intuitive message of Michael Pollan's essay, Unhappy Meals. Pollan tells us to avoid those food products that come bearing loud health claims.

They’re apt to be heavily processed, and the claims are often dubious at best. Don’t forget that margarine, one of the first industrial foods to claim that it was more healthful than the traditional food it replaced, turned out to give people heart attacks. When Kellogg’s can boast about its Healthy Heart Strawberry Vanilla cereal bars, health claims have become hopelessly compromised. (The American Heart Association charges food makers for their endorsement.) Don’t take the silence of the yams as a sign that they have nothing valuable to say about health.
Indeed, as you push your trolley around the supermarket, the silent spring onions and the mute mangos are made to look positively unhealthy in the din of competing yells of naturalness and healthiness of the more processed products deeper in the store. We even have Diet Coke Plus Antioxidant now with a "hint of real green tea and antioxidant Vitamin C."

Of course the loudest of the health screaming foods are the most processed of them all - the food supplements. Pollan argues that our obsession with health removes an important sense of joy from food. Vitamins and supplements take this to an extreme. Supplements are food stripped naked, hosed down and dressed in orange jump suits. Their salesmen, like Patrick Holford, promise huge life optimising benefits from this reductionist and sciencey attitude to food. Michael Pollan argues against this self-centred and irrational approach and implores us to reject 'dietary nutrients' and embrace instead good 'dietary habits'. His manifesto is to return to communal meals, to take "serious pleasure in eating", to eat traditional diets as found in France, Japan or the Mediteranean, and to have "small portions, no seconds or snacking". In short, "Eat food. Not too much. Mostly plants. "

The antithesis of this approach is best found in health shops like Holland and Barrett. These shops scream their caring, green, healthy credentials at you. But when you step inside you are confronted with joyless superfood ingredients and huge rows of tubs of chemicals in pill form that imply all sorts of health enhancements. Their claims are not made in store - that might prove problematic. Health food shops rely on the 'health food' books and web sites that are little more than infomercials for this strange business. But people want to 'take control of their health' and flock to these stores on a promise of longer, better and thinner lives. And more than this, if you do have a health problem, then people like Patrick Holford are telling you that food can be better medicine than drugs. (Or rather, more likely, a food supplement can be better.) The supplement pill is a simple answer to complex problems. One of the biggest lures for a healing pill is slimming aids where a natural and healthy food supplement can lead to a slimmer you without the unnecessary inconvenience of actually thinking about your diet and your relationship with eating.

Pollan blames the corporate lobbies for this state of affairs. Rather than governments issuing simple health messages like 'eat less meat', the corporate lobbies have made sure this message has become 'reduce saturated-fat intake'. The meat producers are more happy with this message as they can market their meat pies with healthy messages of 'lower saturated fat'. And of course, the emphasis of nutrients rather than food now allows the vitamin pill entrepreneurs to complete the severance of health from food and sell you nutrients in little white tubs.

And so, a happy money-making informal collaboration now exists between food manufacturers and nutritional therapists that has created an artificial industry in 'health food' using the confusion of pseudoscience. This 'confusopoly' of businesses and their dietary health claims is not there to improve your health but to sell products that you would not otherwise buy. Sometimes this alliance is not so informal but carefully put together through marketing endorsements and product tie-ins. You need to buy the books of Patrick Holford, attend one of his seminars, subscribe to his newsletters and buy his specially formulated nutrient concoctions. Attempts by the government to reverse this trend, such as the 'five a day' message, are undermined by the vitamin sellers telling us that we can never get enough from mere food.

But the harm of this is not just the creation of a society confused about health and diet. We learn from the BBC today that many species of plants with potential pharmaceutical uses are endangered from over-collection and deforestation. It talks of one species,

Hoodia, which originally comes from Namibia and is attracting interest from drug firms looking into developing weight loss drugs, is on the verge of extinction.
Hoodia is a massive slimming supplement fad. Type it into google and see the adverts scream at you. What the BBC fails to really highlight is that the threat does not come from pharmaceutical companies over exploiting this resource in an attempt to find new drugs, but from your friendly, green and healthy high street health food shop. Hoodia Gordonii is a CITES protected species and yet it is on sale in shops like Holland and Barrett. I have written before about how Holland and Barrett sells shark-derived products that have no health benefits at all. The evidence base for Hoodia is equally as lean. People are buying empty promises in pill form rather than eating less.

We live in a world where truth has been inverted in the interests of corporate nutrition. The real food that we should be eating struggles to be heard over the cacophony of health claims from vested interests. We have been taught to think in terms of nutrients rather than diets and to leap on sciencey sounding easy fixes for our problems in pill form. Not only have we been divorced from the simple pleasures of eating well but our desires for faddish health fixes endangers not only ourselves and our wallets but our natural environment too.

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The Myths of Patrick Holford

Friday, January 11, 2008

Bertrand Russel said,

What a man believes upon grossly insufficient evidence is an index into his desires -- desires of which he himself is often unconscious. If a man is offered a fact which goes against his instincts, he will scrutinize it closely, and unless the evidence is overwhelming, he will refuse to believe it. If, on the other hand, he is offered something which affords a reason for acting in accordance to his instincts, he will accept it even on the slightest evidence. The origin of myths is explained in this way.
Myths are at the heart of what this site is about. Why do people prefer myths to reality? Why do myths persist in the face of obvious alternatives? It is therefore with great delight that I discovered two new sites about myths last week.

In a cosmic coincidence that would even make the hairs on the back of the neck of Rupert Sheldrake stand up, the first site to appear was called holfordmyths.org, and the a day or two later another site called holfordmyths.com. Spooky.

The first site appears to cover much the same ground as HolfordWatch but is not so much a blog but a brief description of problems seen in Holfords work. The second site is far more interesting. It points to one of Patrick Holford's sites and looks like it is attempting to correct the myths that he sees are out there about him.

But what is immediately obvious, is that the myths Patrick is trying to dispel bear no resemblance to any of the criticisms made against him - with the odd exception. Let's look at them in turn...

Myth: Patrick Holford has no qualifications
No one has ever accused Patrick of having no qualifications. What critics have said is that he has no relevant qualifications. Patrick has a 2:2 in Psychology and failed to complete a Masters degree. Upon this he has built a nutritionist empire.

Myth: Patrick awarded his own qualification in nutrition
It is well known that Patrick's only Nutrition qualification came from the very institution he set up - the Institute of Optimum Nutrition. On Patrick's site, he says, "Patrick was awarded his Diploma in Nutrition in 1998 by the Board of Trustees". Patrick says he ran ION from 1984 to 1998, so this award looks very much like a goodbye thank-you gift. All OK. But thanks to DCScience, we can see Patrick's recent CV says that he gained his DipION in 1995. DCScience points out more discrepancies on the CV.
UPADTE (16/1/08): I have just realised that it is not just the CV that says that the DipION was awarded in 1995. Patrick's online 'About Me' page says it too. It looks like the myths page is out of step with the rest of the story. What is even more intruiging is that HolfordWatch report that a book called 'Dirty Medicine' by Martin Walker reports that Patrick's DipION was being talked about as far back as 1989. Now, by the look of Walker's book, you might want to take anything in there with a pinch of salt. More myths just could well be created.

Myth: Anyone can call themselves a nutritional therapist
Patrick says that "The term ‘nutritional therapist’ is regulated by the voluntary professional organisation the British Association of Nutritional Therapy (BANT)." However, he fails to make clear that BANT are not a statutory body and have no authority to stop anyone calling themselves a nutritional therapist. You can read more about this on HolfordWatch.

Myth: Only dieticians and doctors are qualified to give diet advice
Again, he says, "The DipION foundation degree is a three year course which provides considerably more qualification to advise an individual about their nutritional needs than either a medical training or a dietetic training." This would be a hard claim to justify. Much of the DipION training is based on highly disputed views on nutrition that HolfordWatch explores regularly. If you are ill in hospital, it is the advice of dietician you will be given, not someone with a diploma from Patrick's college. Unlike a nutritional therapist, you can also be sure that a dietician will be struck off and loose their job if they give bad advice. They will not be able to practice again. Nutritional Therapists do not come with such a guarantee.

Myth: Patrick Holford is Dr Patrick Holford
No critic has accused Patrick of misusing the title 'Dr'. Some fawning journalist might have given him this title. However, this little bit of 'mythbusting' allows Patrick to remind us that he is now Professor Patrick Holford. This was quite a controversial appointment by the University of Teesside due to his mundane academic qualifications and minor published academic record. He has been asked by the University to describe himself as a Visiting Professor at the University of Teesside, in the School of Social Sciences and Law and to make sure he does not associate himself with nutrition or mental health, like he does here. You can read what the real Professor of Nutrition at Teesside has to think about this at DCScience.

Myth: Patrick Holford owns a vitamin company and/or is a vitamin salesman
This is quite an extraordinary one. He says, "Patrick Holford neither owns, nor has shares in any vitamin company", but fails to mention some huge facts. Patrick has always been associated with Vitamin sales. This year Patrick saw the entire issued share capital of Health Products for Life sold to NeutraHealth (BioCare) for £464,000. £200,000 of this is deferred until later this year depending on performance, no doubt. Patrick was appointed Head of Science and Education for the vitamin sales company. Patrick has failed to disclose interests before about his interests in vitamin sales. Patrick may not work at the check out of Holland and Barrett, but just about everything he does is promoting in some way supplements and vitamins, whether it is books, web sites, talks and TV appearances. Have a look at Bioharmony, a South African vitamin company, and see how Patrick Holford is definately not a vitamin salesman.

Myth: Patrick believes that vitamin C cures AIDS
Patrick claims he has never said this and this has been done to death. See Bad Science for the gory details. But just to remind you what Patrick really said, ‘AZT, the first prescribable anti-HIV drug, is proving less effective than vitamin C’.

Myth: Patrick recommends eating oily fish three times a day!
Well, I have never claimed he does. It would be a rather dull diet.

True: Patrick opposes fortification of food with folic acid
That may well be. But his companies have sold much higher doses of folic acid in supplement form. It took a HolfordWatch post to ensure Health Products for Life provided appropriate warnings on their web site.

True: Two ASA rulings were upheld against 100% Health
Absolutely true. Patrick claims this is a blow against his freedom of speech. The ASA thought it was because he was making untruthful and unsubstantiated claims.

Myth: Pharmaceutical companies are looking after your health
This is perhaps the one area where Patrick's critics might find some common ground, but probably not in the way he thinks. Pharmaceutical companies are like all other companies. They are obliged by legislation to maximise a return to their shareholders above all other considerations. This may create unpleasant side effects in some of their activities. But in this, they are no different from any other publicly listed company. It is just that somehow we hold them to unreasonable higher standards because they are involved in health. It is our democratic laws that create these so called monsters. However, within such companies, I am sure there are thousands of people who do care deeply about creating better drugs for people that will improve and even save their lives, and will be working on modest wages with little recognition. Patrick, like many alternative medicine advocates, likes to conflate the misdeeds of pharmaceutical corporations with the programme of evidence-based medicine. In this he is spreading the biggest myths that we cannot trust our health care workers and the drugs that have proven to be effective. Patrick has co-authored a book called "Food Is Better Medicine Than Drugs". He is wrong and this is a myth. Food is food and drugs are drugs. Yes, diet can contribute to health, but vitamin pills and supplements are a very minor part of the answer to a good, long and healthy life.

Here we see Patrick's greatest mythologising: a reductionist and nutritional answer to life's most difficult issues. Poverty cannot be corrected with fish oil pills. Mental health issues need good medical care, not just a bag of vitamins. HIV is not going to be tackled with Vitamin C, no matter how much we wish this to be true.

I think I shall end with another Bertrand Russell quote about myths,


There is something feeble and a little contemptible about a man who cannot face the perils of life without the help of comfortable myths.


Nutritionism is the comforting myth of our age. I wish Patrick would help dispel that myth.

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Equazen eye q™ and their Fishy Adverts

Wednesday, December 12, 2007

Today, the Advertising Standards Authority have upheld complaints against Equazen and their eye q™ products, finding them to have made untruthful and unsubstantiated advertising claims. This is about time. Their antics in promoting fish oil pills to school children have been well documented.

Equazen (now owned by Swiss pharmaceutical company Galenica) have been using local authorities to promote the idea that taking a daily fish oil supplement can boost children's' school performance. They call it the 'Clever Capsule' for your child. However, their evidence that could substantiate this has been hard to come by. Claims that the pills have been independently and scientifically tested in schools looked very weak with the only trials on record appearing to lack basic scientific controls, size or applicability. Nonetheless, the charge to sell loads of these pills to concerned parents has taken place in earnest.

Vitamin pill entrepreneur Patrick Holford has been pushing the pills on TV and through his Food for the Brain charity. Boots the Chemists have had displays extolling the virtues of the pills and their PR agencies have ensured that the credulous media, such as the Daily Mail, copy out the press releases as if it they were news.


All in all the message has been: you are an irresponsible parent if you are not shoving fish pills down your kids necks.


The ASA investigated whether the claim "A Hi-EPA fish oil formula that may help maintain concentration levels and healthy brain development" could be substantiated. Also they looked at the independence of the tests, the rigour of the test and whether the concentration and learning of all children would improve following supplementation. Equazen produced a huge amount of evidence to support their adverts but the ASA found that their claims could not be substantiated and they were misleading. The ASA instructed Equazen as follows:

We told Equazen to remove the claims "... may help maintain concentration levels and healthy brain development", "the Clever Capsule"Scientifically tested in schools", "proven in schools" and "proven by Science" from future advertising for eye q. We also told them to avoid implying in future that the advertised product could benefit the general population or that a trials results related to a product with exactly the same composition and dosage as the advertised product if that was not the case.

Now, I for one am mightily impressed by the ASA. This was quite a complex issue involving a lot of evidence and weighing of scientific viewpoints. This is something that many bodies wish to shy away from. We have seen the Guardian readers' editor this week talking about the difficulty of arbitrating readers disputes over scientific evidence. Some of the evidence was easy to dismiss, such as Equazen trying to pass off their adherence to the Food Labelling and Food Supplements Regulations as some sort of endorsement of the efficacy of their product. Other evidence required careful dissection of trial methodology to determine the applicability to their claims.


There is a problem in the UK of finding the right authorities to help in tackling the claims of quacks. If someone is making dangerous or misleading claims about a quack product then it is quite difficult to know who can help. Trading standards were set up to deal with dodgy plumbers and are run from local councils. The ASA is an industry run organisation with limited sanctions. The ASA deals with adverts only, but not web adverts. Trading standards are based in regional offices and may or may not have the experience to deal with more complex scientific issues. It is a bit of a mess.


The harm that the ASA ruling will have on Equazen is not a monetary one in the form of a fine. It is not the threat of legal action - it is rather a smack on the wrist from their peers. What they undoubtedly really fear is bad publicity and that is what an ASA ruling often leads to.


Far from perfect, and limited in scope and powers, the ASA appears to be remarkably willing to take on difficult issues and act on complex issues. I just wish that this approach could be applied more uniformly to challenge the problems society faces from quackery.

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An Allergy to Truth

Wednesday, October 24, 2007

According to Allergy UK, they are "a national medical charity established to represent the views and needs of people with allergy, food intolerance and chemical sensitivity." Amongst their aims they say they are there to

Enabl[e] people with allergy, food intolerance and chemical sensitivity to receive appropriate diagnosis and treatment through education of healthcare professionals and the provision of dedicated services.
Allergy UK give awards to services they feel help promote their aims and "will generally benefit allergy sufferers and improve their state of health and wellbeing." They have given an award to YorkTest who are 'specialists in food intolerance testing'. They say,

The clinically validated York Test foodscan range represents a breakthrough in food intolerance testing. Using the Enzyme-Linked Immunosorbent Assay (elisa) method, the tests provide a rapid, accurate and reproducible way of determining food intolerance and identify which foods your body is and isn’t coping with properly from a pin-prick blood sample.
Patrick Holford gives similar endorsements to YorkTest,

My favourite laboratory is Yorktest Laboratories whose tests are clinically validated. Not only do they use this technology but they are the only lab to offer a home test kit for food and chemical allergies that requires a pinprick blood sample. This is sent back to YorkTest laboratories who then test you for sensitivity to all foods including gluten, gliadin, wheat and yeast. They send you a home test kit that enables you to take a pinprick of blood, so you don’t have to go to your doctor.

Yorktest have also carried out a number of ‘double-blind’ trials on their IgG test and have solid science to back up their claims of effectiveness.

His schools food charity "Food for the Brain" is supported by YorkTest.

Now what is funny is that the Advertising Standards Authority disagree with all this. Some mischievous member of the public complained about their adverts. The issues considered were:

The complainant challenged whether:

1. the claim "clinically validated" could be substantiated; and

2. the advertisers could substantiate the efficacy of the test

The ASA challenged whether:

3. the ads made claims that could lead to a mistaken diagnosis

All three complaints were upheld. YorkTest were found to be in breach for unsubstantiated claims, untruthfulness and for claims about Health and Beauty and Therapies.

This is about time. Misdiagnosis of allergies caused people to drastically and unnecessarily alter their diets in ways that may be harmful. It causes distress and may prevent them from seeking proper medical help. There is a huge industry out there preying on peoples concerns about allergies and food intolerances and it needs reigning in.

How long will it be do you think before Allergy-UK take away their award to YorkTest? And how long before Patrick Holford amends his web pages?

My personal guess is never. I may be wrong.

UPDATE:

A little dickie bird has just pointed out that a trustee of the charity Allergy-UK is a DR MICHAEL CHARLES MATTHEWS.

A Dr Michael C Matthews MB, BS, FHS was also a medical director of YorkTest.


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Patrick Holford’s Advertising Standards

Wednesday, September 19, 2007

Poor Patrick Holford. Doing business has its ups and downs and, alternative nutritionist and pill salesman Patrick, has his own fair share of business successes and failures at the moment. He has recently sold himself to NeutraHealth for £464,000. Quite an achievement; maybe not so poor Patrick. But he is also increasing coming under more and more criticism for his ideas on nutrition. A Google search of ‘Patrick Holford’ shows many critical web sites in the top ten search results, and more encroaching on that all important first page of results. Whereas once Patrick might have been quite proud of having the epithet ‘controversial’ pinned to his name, meaning that he is at the forefront of unorthodox new ideas, it now takes on much more appropriate and negative associations.

In the online business world, your Google profile is a reflection on the value of your brand. It has monetary value. And when big business wants to pay lots of money for the Patrick Holford brand, prominent criticism is not good news.

And now, the Advertising Standards Authority site will undoubtedly be joining the Google list of critical web sites. This morning, the ASA have issued a judgement on a complaint about an advertising mail that Patrick sent out to his potential fans. They have ruled that Patrick was untruthful and was making unsubstantiated claims about the law and making statments about the ability for nutrients to cure specific conditions and for saying that a balanced diet does not provide the vitamins and minerals you require.

But what is fascinating here is that the ASA appear to have decided that Patrick was not in the business of selling supplements, but only marketing publications. That is a somewhat strange pronouncement. As part of the deal with NeutraHealth he was made Head of Science and Education for the pill pushing company. He is on a huge deferred consideration from the sale of his nutrition company and the sale of lots supplements will undoubtedly be part of the way Holford will receive that money. His face appears on many bottles of supplements; he formulates his own multi-vitamin supplement concoctions and endorses various brands. How does the ASA manage to make such a statement?

The skill with which many people in the alternative medicine scene manage to side step the law and regulations surrounding medicinal claims, has always amazed me. With Patrick, the answer has been quite simple: separate your medical claims from your sales channels; do not make any specific claims on web sites selling your pills and potions. Instead, build your brand around your name through various media channels and get your messages out that way. Patrick has been a master at this and why he has been able to sell himself for so much. He has published many best selling books, he maintains websites that pump out his messages, he pushes to appear on television as much as possible and even, like many businesses, sets up and gets involved with charities that help boost the brand. Most spectacularly, Patrick has set up his own training school, the Institute of Optimum Nutrition, where he has with his successors, been feeding new recruits the Patrick Holford message for several decades. Whilst amazingly being academically endorsed by the University of Bedfordshire, the ION could just be viewed as a highly successful field sales training school, getting the marketing messages out to eager young disciples’ minds and turning them into a formidable sales force.

All this works, of course, because there is no direct link between any of these statements and claims and the sales operation, no laws are being broken. Patrick can say in his books that Vitamin C is doing better than AZT in killing HIV without attracting the wrath of regulators. He can make claims on charity web sites about vitamin pills being a good way of treating serious mental illness, like schizophrenia, without breaking the law. When Patrick sends out his mailshots, or writes books, or appears on GMTV, he is not at that time selling food supplements. There is no compulsion to buy, or direct endorsement, of Holford branded food supplements. However, all boats float up on a rising tide. The public are more and more used to nutritionists’ distorted messages of the ‘need’ to take supplements, even though this is not a concept endorsed by dietitians, doctors and scientists. And like most people in the nutritionist business (c.f. ‘Dr’ Gillian McKeith), the complex dietary messages they give out make it difficult to walk into a high street health shop and self-select your own ‘optimum’ mix of pills. It is much easier to go with the ‘brand’ behind the message with their pre-formulated mixes and regimes, with the ‘right’ concentrations and combinations, ‘just for you’.

In this media soaked world, advertising does not need to take traditional and obvious routes. Content providers, like newspapers and TV channels, are desperate for quick, cheap and attractive stories. All Patrick and his like have to do is issue a press release in the right way and you can guarantee that a newspaper or two will pick it up and print it almost word for word. A large fraction of Daily Mail health stories are little more than press releases from commercial sources. This week we have seen the Mail and the Express print what was basically an advert for YorkTest allergy testing, endorsed by Patrick Holford, completely uncritically. There is no need to pay for adverts in the papers and also no need to come under the watchful eye of the Advertising Standards Authority. The claims made in the Daily Mail would almost undoubtedly have resulted in complaints to the ASA had the same claims been made as paid for adverts.

And so in some ways, it is quite remarkable that the ASA have been able to make a ruling at all. Patrick has been caught out this time. In these times of multimedia, multi-channel branding and messaging, the rules governing how medical claims can be made look rather out of date. The various regulatory agencies involved that arbitrarily separate print media claims from product packaging claims (and so on) make it harder to ensure that businesses obey not just the letter of the law but also the spirit. The Internet almost makes that impossible.

But maybe new forms of ‘regulation’ are forming and they are the democratic army of bloggers that manage to challenge the claims of quacks in highly accessible forms and at very low cost. These people are not competitors and mostly do not care what pills such people sell. The motivation appears to come from what is perceived to be an abuse of science and the distortion and obfuscation of genuine, simple health messages. There can be few fans of Patrick, who have tried to research him on the web, who now cannot now be aware of many of the legitimate challenges and criticisms of his philosophy and businesses. What is needed is a few more authorities like the Universities of Teesside and Bedfordshire, and media channels like GMTV, to do a bit more Googling too.

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Patrick Holford - No Comment

Friday, September 14, 2007



I sometimes get emails from people offended by the quackometer asking me to remove all traces of them from my web site. I usually politely respond by asking exactly what I have written that is wrong and I will be glad to remove it. I never hear back.

This week I had an email from Patrick Holford telling me that I should not have posted on Professor David Colquhoun's blog, Improbable Science. Patrick is upset that David wrote an article in the Guardian newspaper about 'the resurgence in magical and superstitious ideas about medicine' and other delusions. Patrick was mentioned for his statements made in his books that say that Vitamin C does better than AZT as an anti-HIV drug. Mr Holford thinks Professor Colquhoun is wrong to point this out and people like me should not be encouraging him, or something. Patrick appears to argue that what he is really saying is much more complex - that trials on Vitamin C should be done. But anyone reading his New Optimum Nutrition Bible would not see such comment, just the snippet posted above. Obviously, professor Colquhoun goes into much more detail about this subject in a recent post.

Now I wouldn't mind. But why does Patrick complain about a rather silly comment I posted on the article? I have written lots of things about Patrick and never received any other sort of complaint. I feel rather miffed. Here are some things he might like to complain about...
  • A long article on how Patrick's views of nutrition has diverged away from science and how 'Optimum Nutrition' has become just one more alternative medicine.
  • An examination of how Holford's view of psychiatry and medicine is convergent with scientology, and how he is involved with a scientologist's anti-psychiatry organisation, and how he has been mentioned as receiving awards from UK scientologists.
  • An investigation into how Patrick Holford uses questionable diagnostic techniques that have been widely associated with fraud.
  • An look at Patrick's shaky grasp of physics as he tries to sell anti-EMR gadgets.
  • And more shaky physics as he helps the Wi-Fi scare mongers.
  • A critique of the Food for The Brain schools charity and how it places too much evidence on food supplements and not enough emphasis on science.
  • A puzzled look at how Patrick can get basic personal facts wrong on his own CV.
  • My anagram of 'Institute of Optimum Nutrition' - 'Nut Into Tummies Tuition Profit'

Professor Colquhoun is quite right to be very worried about many aspects of what Patrick Holford advocates. As one of Britain's most prominent pharmacologists, the Professor has every right to question the Patrick's recent appointment as a visiting professor at Teesside university when he has so few academic credentials, and the facts of some of those credentials were wrong on his CV. Also, playing with ideas that Vitamin C might be better for HIV than scientific medicine is playing with people's lives. In Africa, millions of people are denied access to proper treatment and one of the reasons for this is that senior politicians are in the sway of people with similar views to Patrick about nutrition and so advocate the use of potatoes and lemons to cure AIDS. Remember, Patrick is a man who wrote a book called, "Food is Better Medicine than Drugs'.

This is truly scary.

If Patrick believes that Professor Colquhoun has truly misrepresented his views, then instead of telling me and others not to comment on blog sites, he should use his forthcoming tours of South Africa to join with an AIDS charity, like the Treatment Action Campaign, to fight the nonsense about nutrition that is being officially touted by government ministers and campaign for South Africans to be able to get access to effective, affordable and real medicine.

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York Shambles

Tuesday, September 04, 2007

or, The Curious Case of Patrick Holford's CV

It was funny when 'Dr' Gillian McKeith got slapped for using unaccredited qualifications to promote her quackery. However, it is now looking as if Patrick Holford's CV is far more interesting.

Patrick has been criticised for a while now for having no formal qualifications in any nutritional subject. He claims to have a BSc in psychology and his Honorary Diploma in Nutritional Therapy was awarded by the institution he himself founded. But scrutiny of his CV took on a higher profile after the University of Teesside (formally World of Leather) bizarrely awarded him a visiting Professorship. Professor David Colquhoun wrote to the University, under the Freedom of Information Act, to find out just what scrutiny had taken place in the making of this award.

Other Teesside academics were quick to disown the appointment by pointing out that it was the School of Social Sciences and Law that made the appointment and not the School of Health & Social Care and their Professor in Nutrition, Carolyn Summerbell.

Colquhoun went on to note that his CV contained an endorsement by a Dr John Marks that was made several decades ago. When contacted, the retired Dr Marks was quick to disown any endorsement of Holford. Those sticklers for detail, HolfordWatch, have now noted that the details about Holford's psychology degree cannot be right. On his CV, he claims to have have studied between 1973 and 1976. But York University did not have a psychology course then.

HolfordWatch have checked the dates and it would appear that Holford graduated in 1979. Why the discrepancy? This is not a one off. The same 'error' appears on both his own profile and his self-edited Wikipedia page. Other sites record this too.

Holford claims to have started treating mental health patients in 1980 on his CV with his nutritional theories. If he did graduate the year before, that did not leave him a lot of time to get any training in this area. Most of the CV is very vague about dates and early experiences.

What is now funny, is that within 20 minutes of the HolfordWatch findings appearing online, Holford's own profile was updated. Compare the Google cache with what his page says now.

I think this story might have some legs...


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Broccoli for Brains

Tuesday, July 17, 2007

Last Friday, saw Trevor McDonut's 'Tonight with' programme showcase Patrick Holford's 'Food for the Brain' charity and its involvement with a school. The school apparently saw lots of improvements with their children and so will obviously boost the standing of the Food for the Brain charity.

And today, we see that Food for the Brain is starting to see itself as an accrediting authority now as it gives its first award to Ashridge Business School.

But regular quackometer visitors will know what I think about the science of Patrick Holford and some of his more worrying associations.

As for Food for the Brain, I have collated a number of specific concerns I have about the charity:
  • The 'trials' being undertaken are unscientific and produce ambiguous results.
  • There is an over-emphasis on giving and selling supplements to children, which is not justified by science.
  • The influence of the nutritional ideas of Patrick Holford's Optimum Nutrition Programme may be disproportionately influencing thinking.
  • The charity use inaccurate techniques to determine the need for children to take mineral supplements.
  • There is inadequate regulation of the nutritional therapists in the UK.
  • The costs of taking the Food for the Brain's approach of nutritional testing and taking supplements would be prohibitively expensive for most parents.
  • The charity recommends inaccurate techniques to look for 'allergies and intolerances' in children.
  • The charity has given out dangerous advice regarding autism and elimination diets.
  • Food for the Brain lists among its affiliations an American organization that holds strong anti-psychiatry views and has links with Scientology.
I have given a more detailed appraisal of these concerns and this can be found on HolfordWatch.


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How to Turn your Whole House into a Big Bad Wi-Fi Aerial.

Monday, May 28, 2007

So, with all this hot air blowing around about the inevitability of our imminent deaths due to mobiles and Wi-Fi, it is no surprise that nutrient supplement salesman Patrick Holford starts using his extensive physics knowledge to keep us safe from the evils of the 'New Big Pharma', the mobile-wifi-EMR conspiracy of 'Vested Interests'. Patrick rids his home of Wi-Fi and in doing so starts a new experiment in the dangers of EMR - but that is to come.

Patrick has sent his latest missive from 100% Health e-news, entitled 'Wi-Fi Health Warnings: Is Your Broadband Harming Your Health?'. The short answer ought to be of course, 'No', but instead Patrick subjects his subscribers to his flaky knowledge of electromagnetic theory. Let's pull his email apart...

Read the rest of this article at HolfordWatch.info.

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Patrick Holford and Scientology: the Church of Optimum Nutrition?

Saturday, May 12, 2007

Here is an odd one. Why would Patrick Holford's Food for the Brain charity have associations with a Scientology linked organisation? His charity is working with schools to improve the 'mental health' of children. Should we be alarmed by this? What on earth has Scientology and Patrick got in common?

My last rather large post concentrated on the philosophy of Patrick Holford, Optimum Nutrition and Nutritional Therapy. I made a comment that "Optimum Nutrition has more in common with Scientology than science." I want to explore that thought a little more, because it highlights the similarities between the strange cult of L Ron Hubbard and the thinking of Nutritional Therapists. More worryingly, is how the Scientologists appear to have taken a significant interest in Patrick and his disciples, and how the two worlds overlap.

Now, most people know Scientology as a rather strange cult that appears successful in attracting Hollywood megastars to its fold. However, its religious status is disputed in many countries (it is not recognised it the UK) because it has a number of peculiarities that appear rather odd for a religion. It does not really have a concept of 'god' and has been described as a 'pay-as-you-go religion'. The more you give to the 'Church', the more it will reveal to you of its teachings about psychology, aliens and other sci-fi stuff. $100,000 gets you quite high up in the church hierarchy. It is as if the Church of England did not tell you about the resurrection until you had pretty much re-mortgaged your home. A tenner in the collection plate will give you teaser stories about talking snakes and whales swallowing people.

This wierdness is much more understandable when one looks at the history of the cult. Scientology did not really appear to start off as a religion at all, more of an alternative psychology. In the late forties, L Ron Hubbard, the founder and former science-fiction writer, published a book called "Dianetics: The Modern Science of Mental Health". Hubbard, like many people of the time, was shocked at what appeared to be the brutal practices of the psychiatric profession. The care of people who suffered from severe mental illnesses, such as schizophrenia, was at best, basic. Locked in asylums, rarely seen by a doctor, sufferers from mental illness were left in often appalling and inhumane conditions. Their desperate carers often turned to desperate measures to try to help, such as lobotomy and electric shock treatment, and often with terrible results. Abhorrence at such tragedy led Hubbard to conclude it was the psychiatrists themselves who were to blame and that mental illness was a product of other physical causes, rather than brain malfunctions. Dianetics is very much a product of the time with its emphasis on psychometric-like testing, 'scientific electropsychometers' with dials and flashing lights, psychoanalysis-like thinking, and a preference for lifestyle explanatory factors in illness, such as exercise and (importantly for us) nutrition. Dianetics was claimed as a cure for all sort of 'problems', such as schizophrenia, depression, atheism and homosexuality. Not only could these 'illnesses' be cured, but IQ could be raised by 50 points too. Only later did Dianetics start taking on religious qualities, and Scientology was born. By then the 'science' of Dianetics had turned into the unchanging and unchallengeable dogma of a new religion.

Now, as we have seen, Patrick also started out studying psychology, and also quickly became interested in how nutrition could help solve mental health problems. This conviction led Holford to set up his own Institute where he could train his followers and also set up his vitamin supplement businesses. L Ron Hubbard also got into the supplement business too, selling his own multivitamin which he called Dianazene, a mixture of iron and Vitamins C and large quantities of niacin. This concoction was supposed to drive out radiation from bodies and cure cancer. (The Cold War was setting in, and radiation was the scare; now we have mobile phones and Wi-Fi). Hubbard used the technique of a questionnaire to diagnose 'problems' that Dianetics could cure, an approach that survives as a major recruiting tool today for Scientologists. Patrick is also keen on the use of questionnaires to diagnose mental health problems and the required vitamin regime to solve problems on sites like Food for the Brain and its daughter site, the Brain Bio Centre.

Now, despite the philosophical similarities, it would be silly to say that there are not big differences between Holford and Hubbard. In particular, Hubbard went on to declare Dianetics a religion and to set up the Church of Scientology. It was a very profitable move; religions have certain tax-exempt statuses around the world. But, still at the core of the religion was a rabid hatred of psychiatrists and their methods. A principle recruitment technique was the promise of clearing psychological problems for recruits, to give them a higher IQ and a better life. The Church houses a museum of 'psychiatric crime' in L.A. called the Museum of Psychiatry: an Industry of Death. The Church preaches that allergies and vitamin deficiencies are a major component of causing mental health and that drugs are an evil inflicted upon patients.

Patrick has not set up a religion, but he does write books with titles like, 'Food is Better Medicine than Drugs', 'Optimum Nutrition for the Mind' and 'Mental Illness - Not All In The Mind'. He goes into schools to improve IQ's, rid children of mental health issues through providing allergy testing and food supplements, and betrays his dislike of mental health professionals by describing medication as 'mental straitjackets' in his emails to parents. This is not surprising as both Holford and Scientology rely on ideas from Orthomolecular Therapy and the research of people like Dr Carl Pfeiffer. Where Patrick differs most markedly is that he does not tell his followers that psychiatrists are aliens that were present at the dawn of time and have piloted space ships throughout the cosmos to destroy our souls. At least, I can't find reference to this on his website.

Now, if one is familiar with the techniques of Scientologists, you might think that nutritional therapists, who have been trained by Patrick's Institute of Optimum Nutrition, or people who have just bought into his books and ideas, might make rich pickings for church recruits. After all, no need to convince them that psychological problems can be cured by vitamins and that doctor's should be distrusted. There is at least one interesting documented case of this happening.

Melanie Herff was a German from Hamburg who studied Nutritional Therapy in London. She returned home to Germany, fresh with her diploma in hand, only to contacted by a group called Safe Harbor. This organisation runs a web site called alternativementalhealth.com which claims to be the 'world's largest site on non-drug approaches for mental health'. Its approach rang true for Melanie, and being so well qualified, she was quickly elected to the position of chairwoman of the local group.

However, Melanie started doing some research and 'became alarmed' at a few things. Melanie became worried that Safe Harbor was nothing but a front for Scientologists. Funding and supporting front organisations is a technique used to full extent by the Church. There are web sites out there dedicated to exposing suspect organisations. The approach is good for the Church, in that it can it expose people to its ideas without frightening them about evil spirits trapped in volcanoes, or something. Safe Harbor was set up by a very prominent Scientologist called Dan Stradford who apparently has reached the level of Operating Thetan - Level VIII. This is as high as it gets (unless you believe there are secret levels...) You have to have paid a lot of money to get that high up. It is archbishop level for Scientologists. You get to read the last part of Hubbard's science fiction. (Imagine if you had to pay over $100,000 to read the last Harry Potter book?)

So, Melanie left the group, a bit frightened by what she thought was going on. Scientology in Germany is very controversial. There have been lots of attempts to curtail their activity and limit their status. The Germans are understandably cautious, given their history, of semi-religious, irrational and secretive organisations. In the UK we appear to care a little less.

Now, what is not understandable is that Melanie has been back in the UK and has worked for an organisation with links to Safe Harbor. That organisation is none other than Patrick's charity, Food for the Brain. Melanie has been involved with the schools project, the initiative that Patrick has been promoting on Trevor MacDonald's TV programme. The Food for the Brain web site links to Safe Harbor and describes it as part of its Global Affiliations network. It is not clear what 'Global Affiliations' means. Is it just a link for further information, or is the affiliation deeper? Maybe Patrick and the charity trustees do not know about Safe Harbor's links with prominent Scientologists, even if one of his colleagues was so alarmed by this she apparently left the organisation.

But, what is even less understandable is that Patrick appears to have deeper ties to the organisation. On the Advisory Board page of the Safe Harbor site, the first name that appears is that of Patrick Holford. Maybe it is just the similarity of opinions on mental health that has lead him here, but one would have thought that a schools charity would not want to be associated with such a controversial organisation and that the charity would have done its homework.

It is maybe not surprising that Scientologists would endorse Patrick's thinking on vitamins, and even, he, theirs. Whilst avoiding the venomous hatred that Scientologists display towards mental health workers, Patrick's advice on sites like Food for the Brain is not exactly a ringing endorsement of the medical profession. His advice for conditions such as schizophrenia would be strongly disputed by doctors and has more in common with Scientologist 'Dr' Tom Cruise's advice to Brooke Shields over her depression. To talk about such a dangerous and destroying condition with advice about niacin and Vitamin B, without prominent and unequivocal instruction to follow the advice of your GP and other qualified medical professionals is an action that should be condemned. Mental illness kills. Even moderate problems can be very dangerous and make lives a misery. The teachers and governors who allow these messages to be taken into schools need to know that this advice is, at the very least, widely disputed.

Some Scientology front organisations are particularly violent in their hatred of psychiatrists. One in particular stands out, the bizarrely named Citizens Commission for Human Rights. The message of this group, explicitly funded and run by the Scientologists, is that giving drugs to people for mental health problems is a denial of their 'human rights'. The group spreads misinformation about the nature of psychiatric drugs, highlighting their side-effects and denying the benefits of such treatments. It promotes a Holford-like approach to recovery through exercise and nutrition and it accuses a whole profession of dastardly crimes including fraud and murder. The CCHR gives awards to people who are promoting its message, for example, to singer Isaac Hayes, the scientologist who quit South Park for their piss-taking about the cult.

It is therefore no surprise that the CCHR also says it has given an award to 'GMTV's nutrition expert Patrick Holford'.

So, should we be alarmed? Of course, Patrick does not appear to be a paid-up Zenu-loving OT-VIII Scientologist. But the messages he gives out are highly similar to the cult, and it does look like there is some mutual appreciation going on. As I commented previously, the message that mental health problems should be addressed through the wishful thinking of vitamin therapy is dangerous, and that badly behaved school children can be turned into little-angels though fish oil supplements is disputed and unproven. More worryingly, the idea that science and medicine should not be trusted and might even be malevolent forces in this world will lead to kids growing up with dangerous health delusions, and may even lead them into the arms of cult organisations.

The overall aims of the Food for the Brain charity should be encouraged - improve kids' school experiences and health through good nutrition. However, it appears to be seriously letting its mission down through failing to stick to sound science. The web site HolfordWatch is documenting many concerns. The charity has decisions to make. It should drop its links to questionable organisations and philosophies, give unequivocal support for mental health professionals, restart unscientific schools trials, forego needless and expensive supplements, abandon misleading allergy tests, and embrace mainstream diatary advice.

In short, make the choice: science or Scientology?

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Holfordism: Understanding Patrick, Optimum Nutrition, and the Nutritionist Industry

Thursday, May 10, 2007

Patrick Holford has built up a very impressive and comprehensive empire; networks of web sites, charities, a college, educational trusts and of course, books, TV shows, supplements sales, and licensing deals. It is a very impressive achievement and it would be hard to argue that Patrick, and his philosophies, did not pretty much dominate the UK nutritionist scene. Some nutritionists might outsell him in book sales, but none have created such influence. Patrick has had his set-backs over the past 30 years, but now, mention ‘nutritional therapy’ in the UK and you will soon come across the name of Patrick Holford. The energy and drive required make this happen over the years is indeed remarkable.

It is a far reaching network. Even the bodies that set themselves up to govern the profession of 'nutritional therapist' are indebted to him. A list of the people involved with the British Association of Nutritional Therapists (BANT) will reveal many names whose qualifications are given as DipION, from the London college that Patrick set up many years ago. Patrick, himself, was awarded an honoury Fellowship of BANT. (One has to hypothetically wonder what would happen if one had cause to complain to BANT about something you felt was not right about Patrick. )

There are other celebrity media nutritionists out there too, but again, most stand in the shadow of Patrick. Columnist Dr John Briffa has attended training courses at the Institute of Optimum Nutrition (ION), and now gives lectures there; the Food Doctor, Ian Marber MBant Dip ION (not a real doctor) gained his qualification at ION; and so did the Channel 4 Diet Doctors, Vicki Edgson Dip ION (not a real doctor) and Dr Wendy Denning (this time, a real doctor). Perhaps, the only major name missing is 'Dr' Gillian McKeith.

The feat of building this nutritionist world is even more remarkable when one remembers that Patrick does not have a degree in nutrition, or indeed any statutorily recognised qualification in such matters. Patrick comes from a psychology background, but at some point, according to his own biography, he became interested in the nutritional impact on mental health. He then says that he studied the ideas of Linus Pauling and became fascinated with Pauling's ideas on 'molecular nutrition'.

Now, Pauling has a unique and outstanding position in science in that he is the only person ever to receive two unshared Nobel prizes. One is for quantum chemistry and the other, the Peace prize, was awarded for campaigning against atmospheric nuclear testing. Towards the latter part of Pauling’s career, he became convinced that Vitamin C was a miraculous substance that could transform our health. Out of these ideas came the concept of Orthomolecular Medicine and Orthomolecular Therapy. The core of this idea is that you can treat disease with large quantities of nutrients, far beyond that which you would find in the best of diets. Supplementation with gram level quantities of vitamins is what is required to achieve this health boost. Somehow, these large doses are seen as 'optimum' for the human body. Patrick calls this the medicine of tomorrow. It has been the medicine of tomorrow for quite a while now.

When one criticises the concepts of Orthomolecular Therapy, one is almost immediately reminded of Pauling’s god like status in science by its advocates. Who am I to question a double-Nobel laureate? However, it is equally as easy to be told that Pauling's nutritional convictions should be a warning to us all not to take scientific authority as proof of a proposition. More than that, Pauling shows us that when an accomplished scientist talks about areas outside of the domain in which they have excelled, we should be just as suspicious of the claims made as of claims made by anyone else. Nobel Prizes do not infer omnipotence and infallibility.

Despite the allure of believing that mega-vitamin doses can help alleviate all sorts of health problems, the scientific research to back this up has been rather weak, an idea regularly now explored on HolfordWatch. This is not just because, as Patrick would claim, that vitamins are unpatentable and so of no interest to ‘Big Pharma’, rather that when the research is done, the results are invariably disappointing. This is a big shame. It was such a good idea.

In retrospect, there is no real surprise to this lack of success. Just because a mineral or chemical acts as an essential part of a diet at low concentrations, does not mean that it will take on therapeutic qualities at very high doses. It may just as well take on toxic qualities. Many vitamins and minerals are now well known to give nasty side-effects and even cause cancer at doses higher than the recommended allowances. This is because 'naturalness' and a continual low-level presence in the body does not guarantee tolerance at excessive 'unnatural' levels. Each mineral or vitamin has to be taken on its own merit, along with every other possible chemical, in the chance of becoming the next wonder drug or treatment. There is no magic in minerals, no panacea in Vitamin C, no matter how bewitching the idea.

Orthomolecular medicine has not died with Pauling. But, first it is right to note that Linus had every right to dream up fanciful new ideas. The creativity of science depends on wild hunches, dreams, flashes of insight and sometimes what is even seen as madness. But just because an idea is persuasive, alluring or even unconventional, does not mean that it is right. Science must discard those ideas that fail experimental tests, no matter how much we would wish them to be true. Starting out as a promising idea, orthomolecular medicine must now join the others in the 'good ideas that failed' cupboard, including the flat earth idea, n-rays and cold fusion.

It is maybe the simple attractiveness of orthomolecular medicine that has meant it has survived beyond its natural lifetime. One can see the core of the syllabus of ION coming from the ideas of Pauling and his followers. Those that call themselves orthomolecular therapists follow the patterns of providing health questionnaires, hair mineral analysis, optimum target levels, and then prescribing many vitamin and mineral supplements, sometimes way beyond RDA levels, as well as large dietary changes. But, the science behind this methodology is heavily disputed. For example, I have written about the problems of Hair Mineral Analysis previously, a subject Patrick studied at postgraduate level, but failed to complete.

Patrick is the UK representative of the International Society for Orthomolecular Medicine. The Institute of Optimum Nutrition and its philosophy may be seen, at least in part, as a re-branding of these ideas for a British audience. But by clinging to these ideas, Patrick has cut the nutritionist industry he has created off from mainstream dietary thought. There is now a chasm between scientific nutritional studies, as typified by the work carried out largely by Registered Dieticians, and the work carried out by ‘alternative medicine’ nutritionists, as typified by your ION educated therapists. This is a conscious act; Patrick and BANT make it quite clear that Nutritional Therapy is a ‘complementary and alternative medicine’, and so is more aligned with homeopathy, reiki, magnet therapy and angel healing than science. By clinging to alluring ideas in the face of contrary evidence, nutritionist science has become more like a pseudoscience and their health claims and practice, quackery.

The whole concept of 'optimum nutrition' appears to be rather intellectually and philosophically lacking. We are all rather special apes. We have evolved from common ancestors with chimps, and our furry cousins appear to have quite broad diets of mostly plants, supplemented with occasional meat, not unlike what dieticians tell us we ought to be eating. But homo has taken this basic food pattern and exploited it to its full potential. Various waves of our ancestors spread out from Africa, through forests, grasslands, deserts, coasts, mountains and frozen wastelands. Our diets changed as our ancestors moved, with the diet changing must faster than our bodies evolved. The success of humans appears to be in some major part due the fact that we can cope with huge changes in dietary inputs and still maybe live to 40 or 50 years or so without medical intervention. We exist on a broad nutritional plateau of possibilities, not a supplement sustained 'optimum'. Many species must exist within narrow nutritional windows; we, most obviously, do not. It would appear highly improbable that our current generation should suddenly be susceptible to small variations away from the nutritionists' 'optimum'. Of course, we can stray off that plateau into the McDiet lowlands - but Patrick is preaching to many of us most firmly rooted on top of it.

The whole concept of '100% health for life' appears to deny how we can choose our level of health (to some extent) and that anything less than 100% is 'bad'. A rugby player ends up battered at the end of the season, but willingly enters the next season for the life-enhancing benefits that the game brings. Parents may accept the inevitability of exhaustion of looking after a newborn, and many accept stressful jobs for the rewards that it may bring later in life. We trade health for other things we value. But more importantly, our bodies go through natural cycles of renewal and regeneration and our rhythms of health are a natural part of our lives. And when we do succumb to a virus, it is not because of some moral shortcoming in not keeping ourselves on that pinnacle of nutritional perfection, but rather because our immune systems have not encountered this particular cold virus before, and our body's evolved defence mechanisms are kicking in. '100% health' promises and ideal that is not meaningful, possible or even desirable for many of us.

As you might then expect, Nutritional Therapists have a strong streak of anti-science in their creed; the rejection of ‘the other lot’, the dieticians who are more cautious in their interpretation of data and a huge distrust of mainstream medicine, their drugs and practitioners. As with almost all people who call themselves complementary therapists, there is the inevitable tendency to disparage those they say they complement. Nutritionists also do tend to embrace the much quackier side of medicine, with many practitioners also offering highly dubious techniques from reflexology, homeopathy to naturopathy.

Moreover, I would contend that Nutritional Therapy is more than just another alternative medicine. In order to understand it, it is worth looking at its cult-like qualities as well. Whereas an alternative medicine like homeopathy is diffuse and widespread in its allegiances, Nutritional Therapy still very much has its recent founders and living gurus. With its god-like revealer, Pauling, and his messenger in Britain, Patrick, its special college, somewhat outside of the main education establishments, its rather closed synod, BANT, and not forgetting its holy scriptures, the New Optimum Nutrition Bible. Optimum Nutrition has more in common with scientology than science. And I mean this in more than just in a metaphorical way.

As the prophet of nutritional healing, Patrick is reaching out to the people of Britain, bringing them a message of hope that society's ills can be cured by dietary changes and vitamin pills. The evils of the drug industry, the misery of disease and the side-effects of Big Pharma's drugs can be side-stepped by just eating better and popping pills. He calls the children to come to him through the Food for the Brain programme, and then offers to rid them of the evils of ADHD and underachievement, by banning their loaves and feeding them fish transubstantiated into thousands of miraculous supplements.

The Food for the Brain charity is on a messianic message to liberate the sub-optimally nourished children of Britain and to transform their brains into supplement-popping nutritionist consumers. Although Patrick talks quite rightly about the need for good diet, supplements are very much there at the front of their schools projects, being promoted and dished out for free, getting you hooked. The Orthomolecular programme is influencing thoughts here. My message is not one of impropriety as people can buy supplements anywhere, but when Patrick has so comprehensively covered the nutritionist space in the UK, and if the schools programme is successful, then many more fish oil pills will be popped, books will be bought, hair analyses performed and nutritionists consulted. That web of business will invariably fall back into the walled garden of BANT practitioners and so naturally help Patrick's disciples.

It is not the messages around eating well that is wrong. If Patrick helps kids eat their greens then great. It is the message that 'Food is better medicine than drugs' (the name of a book he has co-authored) and the implication that supplements are even better than food is the one we should be critical of. It medicalises the food we eat. It turns eating into a health obsession. It confounds nutrition with medicine, the healthy with the sick, and drugs with profit motives. It adds to the neuroses we have about food, rather than diminishing them. Rather than being taught to enjoy food and celebrate its diversity and its pleasures, we are being taught to fetishise what we put in our mouths.

So, we have two worlds in the UK. Worlds with very different views on how food and diet affects our health and how we can manipulate diet to improve our health.

The first world is typically populated by scientists and dieticians. They take an evidence-based approach to understanding food and are cautious in coming to conclusion where there is insufficient data. They work in clinical practice, in hospitals, universities and on an NHS wage. They advise on good, affordable and understandable diets, and treat patients who are sick and need careful advice on their road back to health. They concentrate on the overall diet and not on an obsession with nutrients. They are regulated under law, have transparent and meaningful governing bodies. They are accountable for their actions and can be struck off if they fail in their duties. They promote their work in science journals. They share their canteens with nurses, surgeons, medical students and doctors.

The second world is populated by lawyers, accountants and journalists that have undertaken a career change. Younger students enter independent nutrition colleges and need little scientific training to do so. If they don't get training, they add 'Dr' to their name anyway and get a contact with Channel 4. They selectively pick evidence that suits their alternative philosophies and learn to be suspicious, if not downright hostile, to science and medicine. They work in private practice and sell food supplements, questionable allergy tests and hair mineral analyses. They confuse allergy and intolerance, and fetish on vitamins and minerals, whilst advising clients to remove whole food groups from their diets. They sell their business to the worried well and poke around in their poo. They are not statutorily regulated and so lack that accountability. They promote their work in newspapers and magazines. They share their Richmond bistro with reflexologists, personal trainers, homeopaths and TV producers.

Does this divide matter? Surely, if the end result is that people eat better, then who cares how we got there? It is important to ask though if we do end up at the same point. Does Nutritional Therapy provide health benefits? Having stepped outside of the scientific mainstream then this is more difficult to answer than it should be. People like Patrick complain that as vitamins are not patentable then the incentives to do the research are not there. This rather sidesteps the moral incentives to be sure that what you preach is true. Much science is done for its own sake if it is felt to be worthwhile. What more worthwhile cause is there than easy routes to health through nutrition? The sale of food supplements in Britain is worth over £200 million annually. Some of Britain's biggest companies are involved, such as Boots. Holland and Barret is owned by one the largest pharmaceutical companies in the US. Surely 1% of these sales would provide a very good start to a research fund. This would be much less, pound for pound, than 'Big Pharma' spends on research. Patrick could be instrumental in corralling 'Big Nutripharma' into similar activities.

But I think it it gets worse. With the Nutritional Therapists emphasis on cutting out whole food groups and on cramming useless supplements, diets could indeed worsen under their advice. Patrick has been recently criticised for Food for the Brain approaches that could have damaged an autistic child. Furthermore, with Patrick's interest in mental health there is the a real risk of harm if such advice leads to sub-optimum control of the illness. Mental health problems wreck lives, destroy families and kill. There is no scope for wishful thinking not backed up by sound evidence. The very nature of mental health problems means that it can be difficult to carefully manage a therapy with a patient. Adding groundless nutritional advice into the mix, and instilling distrust of mental health professionals, cannot be good for patients.

So, could we have imagined a different history, where Patrick came back from his Paulingian epiphany and put his undeniable talents and energy into a more science-based programme on nutritional health? Would we have a more unified and positive approach to dietary information in the UK? Somehow, I doubt it. There may always be a tempting hole for someone to fill, where people will believe that a multivitamin is a shortcut to eternal health. Parallels with Holford exist in other countries. Germany has Matthias Rath who claims to have also been inspired by Pauling, who has rebranded Orthomolecular medicine as 'cellular medicine', sells loads of supplements, but, whereas Patrick tends to focus on mental health, Rath focuses on HIV and cancer for his nutrient panaceas. His advocacy of vitamin C as an AIDS cure in South Africa has met with, what can I say, severe criticism. Tens of millions of people have the HIV virus in South Africa and there is a large HIV denialist movement that extends up the highest reaches of government. There is no room for equivocation here and Patrick's own mixed messages on Vitamin C being better than AZT, could have the most serious consequences.

Modern medicine is founded on the depersonalisation of illness. It rejects the subjective and seeks dispassionate views. Its undeniable success in doubling life expectancy, eradicating diseases, transplanting organs, and showing us that smoking is bad has been achieved by what looks like treating people as numbers, data and, at times, test subjects. By an ironic twist, this apparent scientific coldness allows us to strikingly transcend the inhumanity of sickness and disease. However, the perception of indifference and distance may be the very thing that makes Patrick's message of nutritional health answers so alluring, and allows the nutritional therapy business to survive. People want to feel their health fears have personal meaning and are controllable.

The impact of Patrick's nutritional army is a confused public that hear contradictory evidence daily in the newspapers. It results in unnecessary worry, in meaningless expense, and forms a distrust of authorities that could actually offer sound advice.

We are being dis-served at our dinner table by the nutrionist dogma.

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Pulling My Hair Out

Thursday, April 26, 2007

or, The Role of Mineral Hair Analysis in the Sale of Food Supplements

initially posted on Holford Watch.

Patrick Holford has set up a charity. Not poorly, fluffy kittens or unwanted donkeys, but a charity dedicated to helping kids do better at schools with better 'nutrition'. The charity is called Food for the Brain. Being against such a venture would appear to be like being against sunshine or trying to ban Christmas, but I have some genuine concerns about the nature of this charity and will be writing more soon, but for now, I would like to concentrate on one rather strange aspect of it.

The charity sets out to 'promote awareness of the link between learning, behaviour, mental health and nutrition.' Great. But this is no Jamie-Oliver-Throw-Out-The-Turkey-Twizzlers-And-Eat-Seared-Carpaccio-of-Beef style campaign. No, this looks like ION for kids - ideas from Patrick Holford's Institute of Optimum Nutrition being sold to parents who quite rightly want to do the best for their children.

So, we see the usual ION themes - 'optimum' nutritional plans, 'optimum' health, food supplement regimes, questionable 'allergy and intolerance' testing and, what I want to cover today, hair mineral analysis.

The Food for the Brain web site discusses supplements for your kids in some detail and states that the charity uses hair mineral analysis as a diagnostic tool to see what supplements children may need in their school projects. For the schools, Patrick recommends Higher Nature's Dinochews supplements, an organisation that Patrick Holford, funnily enough, formulates products for and lends his name to. There is also a link to a site called MineralCheck that appears to give independent advice about minerals and hair analysis. (More on this later!)

The idea that our diets may be deficient in minerals, even if we are eating a balanced diet, is popular in nutritionist circles. There are ideas out there in nutri-land that our soils may be depleted from nasty intensive farming and that we should be taking the right supplements to top up. However, scientific sources for this are hard to come by and invariably appear to originate from the suppliers of mineral supplements, as I have previously discussed.

Now, as an idea, diagnosing exposures to heavy metals and attempting to diagnose nutritional mineral deficiencies through analysing hair samples, has been around for some time. The only problem is that it looks like it does not work and has been shown to be flaky in a number of reviews.

Stephen Barrett, one of the first reviewers to look at the subject concludes,

Hair analysis is worthless for assessing the body's nutritional status or serving as a basis for dietary or supplement recommendations. Should you encounter a practitioner who claims otherwise, run for the nearest exit!
Why would a charity, wanting to improve the nutritional status of kids, recommend to put them through doubtful diagnostic techniques? Before we come to any conclusions, let's look at why hair mineral analysis probably does not work. It might involve a little science. Forgive me, I think it is worth it.

So, according to MineralCheck, Hair Mineral Analysis (HMA) claims to be able to determine if you have an 'imbalance' in minerals. You get a report back telling you about:

  • Your body's level of nutrient minerals and toxic metals Mineral ratios
  • A list of recommended foods - and those to avoid
  • Food allergy indicators
  • Body chemistry balance analysis Suplement [sic] recommendations

Email the company and they tell you the following...

The cost of the test is £49 and the laboratory will test for 29 nutritional minerals including calcium, copper, zinc, sodium, potassium, magnesium etc) and 8 toxic minerals (including lead, aluminium, mercury and cadmium). The results are presented as a graph with a report attached explaining them and making diet and where appropriate supplement recommendations. Your sample can be sent by post and the report is returned by post.
All very impressive from a few strands of hair. The problem is that these sorts of analytical techniques are very hard. You are trying to find the levels of trace amounts of large numbers of metals in biological samples and then relate that analysis to an understanding of human physiological function and health. This is the stuff that a hundred PhDs are made off. Careers are devoted to such techniques. Let us walk through some of the questions that would have to be well answered by sound science if we are to get close to the MineralCheck promise...

  1. How does the mineral concentration in hair relate to whole body concentration?
    We are not actually interested in hair concentrations as such, but the levels in tissues that need the minerals, such as the blood and other organs. Does hair take up minerals in direct relation to body concentration? It need not. We need to know the answer to this question for each element being analysed.
  2. What individual variation is there in hair growth and mineral levels?
    How does age, ethnicity, sex, activity levels and health affect the result? Again, we need to understand this for each element being tested.
  3. What levels in hair are normal and what ranges are acceptable?
    And how does this vary across different geographies with different diets and lifestyles?
  4. How can we relate these levels to health issues?
    Even if a mineral level is outside the normal range, this does not mean that there is a problem. Mineral levels may be biologically unimportant within a wide range.
  5. How best should we collect samples?
    Does using steel scissors introduce contaminants? What about any sample packaging used? Is 'home' sampling OK, or do you need controlled lab conditions?
  6. How much hair do we need to get a reliable, repeatable result?
    One strand, a bunch, how long should the hair be?
  7. Do we need to prepare the sample to remove environmental contaminants?
    Shampoos, car fumes, cigarette smoke and general dirt will be on the hair. Can this be easily removed? Is it absorbed into the body of the hair? Do hair treatments, such as bleaching and colouring, affect the result and how?
  8. What analytical technique is best?
    Most techniques are poor at measuring wide ranges of elements, but are good at targeted elements. Do we need several techniques or the same technique optimised in many ways?
  9. How do we ensure the right levels of accuracy and precision at an affordable level to the testing laboratory and their customers?
    It is no good having a whizzy technique if it costs millions.
  10. How do we get good calibration samples?
    In order to get good results, you need good standard samples to compare against. How can a laboratory obtain known and certified reference materials for each mineral being tested at concentrations similar to that being tested? What analytical technique should be used to certify the references?
  11. How should Hair Mineral Analysis laboratories undertake external quality assurance?
    Good laboratories validate themselves against other independent laboratories to make sure they are not systematically getting this wrong. Who will do this?
  12. What do bald people do?

Now, the problem is that there are few answers to these questions and much work to be done. It could be one day that we answer these question in sufficient detail to have hair analysis as a useful diagnostic tool. But we are not there yet, and one of the reasons is that other more direct techniques, such as blood or urine analysis, are better tools to put our research energy into.

Given the poor state of the science of hair mineral analysis, one might expect that laboratories offering this service might lead to shabby, inconsistent and meaningless results. And that is what is found. Several studies have looked into the quality of results obtained from commercial laboratories. One 1985 study entitled, "Commercial hair analysis. Science or scam?" concluded,

The reported levels of most minerals varied considerably between identical samples sent to the same laboratory and from laboratory to laboratory. The laboratories also disagreed about what was "normal" or "usual" for many of the minerals. Most reports contained computerized interpretations that were voluminous, bizarre, and potentially frightening to patients.

Six laboratories recommended food supplements, but the types and amounts varied widely from report to report and from laboratory to laboratory. Literature from most of the laboratories suggested that their reports were useful in managing a wide variety of diseases and supposed nutrient imbalances. However, commercial use of hair analysis in this manner is unscientific, economically wasteful, and probably illegal.

As this was 20 years ago, we ought to be cautious, but luckily a similar study has been done more recently to see if things have improved. It concluded,

...Variations also were found in laboratory sample preparation methods and calibration standards. Laboratory designations of normal reference ranges varied greatly, resulting in conflicting classifications (high, normal, or low) of nearly all analyzed minerals. Laboratories also provided conflicting dietary and nutritional supplement recommendations based on their results.

CONCLUSIONS: Hair mineral analysis from these laboratories was unreliable, and we recommend that health care practitioners refrain from using such analyses to assess individual nutritional status or suspected environmental exposures. Problems with the regulation and certification of these laboratories also should be addressed.

It is no surprise then that QuackWatch calls this technique a 'Cardinal Sign of Quackery'. Even worse, the American Medical Association issues a policy on the technique which states,

The AMA opposes chemical analysis of the hair as a determinant of the need for medical therapy and supports informing the American public and appropriate governmental agencies of this unproven practice and its potential for health care fraud.

So, why do people including MineralCheck continue to carry out such analyses? It is difficult to conclude anything other than it is very lucrative and a good way of pursuading people to buy supplements. Whilst blood analysis needs qualified practitioners to take and analyse the sample under medical conditions within a strict legal, ethical, and scientific framework, hair analysis requires none of this. Its much easier, and importantly, much cheaper; posting off a hair sample and getting a computer read-out back. Follow that up with recommendations to buy £50 worth of supplements per month, an order form, and a recommendation to repeat the test in a few months time and you are quids in.

Worryingly, there is a danger that, as the technique looks near useless as a diagnostic tool and the recommendations that come from it arbitrary, there is not only the risk that customers will waste their money, but that harm may come too from needless and drastic changes in diet and excessive supplements.

And, as promised, what do we know about the background of the web site MineralCheck? They don't say much on their pages - no names, no company information, an anonymous email address, but they do give a telephone number. A quick Google reveals that this telephone number is also used by a Mrs Karen Watkins BA(Hons), Dip.I.O.N, MTTS. It turns out that as well as doing Hair Mineral Analysis, Karen is also Principle of Education at Patrick Holford's Institute of Optimum Nutrition.

My advice for any school or parent involved with programmes to improve kids nutrition, and is using Food For the Brain for help, should be to question Patrick, the Charity Trustees and the Scientific Advisers to the Charity very hard about the value that Hair Mineral Analysis is bringing to the children. If you get evasive answers, particularly questioning the qualifications of those who doubt the advice from Food for the Brain, I suggest you follow Stephen Barret's advice and 'run for the nearest exit!'

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Watch Holford Watch

Tuesday, April 17, 2007

Just to let you know that I am proud to be able to contibute a little to a new blog, "Holford Watch", a site about 'top media nutritionist' Patrick Holford. This site aims to provide a counterpoint to much of what "Britain’s best-selling author and leading spokesman on nutrition and mental health issues" has to say as there are very many people who would consider that much of what he says is mistaken, or even at times, dangerous.

Hop on over to Holford Watch and enjoy.

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