Natural Disasters, Corporate Nutrition and the Confusopoly of Diet

Sunday, January 20, 2008

The louder a food screams 'natural' or 'healthy' at you, the further you should run. That is the somewhat counter-intuitive message of Michael Pollan's essay, Unhappy Meals. Pollan tells us to avoid those food products that come bearing loud health claims.

They’re apt to be heavily processed, and the claims are often dubious at best. Don’t forget that margarine, one of the first industrial foods to claim that it was more healthful than the traditional food it replaced, turned out to give people heart attacks. When Kellogg’s can boast about its Healthy Heart Strawberry Vanilla cereal bars, health claims have become hopelessly compromised. (The American Heart Association charges food makers for their endorsement.) Don’t take the silence of the yams as a sign that they have nothing valuable to say about health.
Indeed, as you push your trolley around the supermarket, the silent spring onions and the mute mangos are made to look positively unhealthy in the din of competing yells of naturalness and healthiness of the more processed products deeper in the store. We even have Diet Coke Plus Antioxidant now with a "hint of real green tea and antioxidant Vitamin C."

Of course the loudest of the health screaming foods are the most processed of them all - the food supplements. Pollan argues that our obsession with health removes an important sense of joy from food. Vitamins and supplements take this to an extreme. Supplements are food stripped naked, hosed down and dressed in orange jump suits. Their salesmen, like Patrick Holford, promise huge life optimising benefits from this reductionist and sciencey attitude to food. Michael Pollan argues against this self-centred and irrational approach and implores us to reject 'dietary nutrients' and embrace instead good 'dietary habits'. His manifesto is to return to communal meals, to take "serious pleasure in eating", to eat traditional diets as found in France, Japan or the Mediteranean, and to have "small portions, no seconds or snacking". In short, "Eat food. Not too much. Mostly plants. "

The antithesis of this approach is best found in health shops like Holland and Barrett. These shops scream their caring, green, healthy credentials at you. But when you step inside you are confronted with joyless superfood ingredients and huge rows of tubs of chemicals in pill form that imply all sorts of health enhancements. Their claims are not made in store - that might prove problematic. Health food shops rely on the 'health food' books and web sites that are little more than infomercials for this strange business. But people want to 'take control of their health' and flock to these stores on a promise of longer, better and thinner lives. And more than this, if you do have a health problem, then people like Patrick Holford are telling you that food can be better medicine than drugs. (Or rather, more likely, a food supplement can be better.) The supplement pill is a simple answer to complex problems. One of the biggest lures for a healing pill is slimming aids where a natural and healthy food supplement can lead to a slimmer you without the unnecessary inconvenience of actually thinking about your diet and your relationship with eating.

Pollan blames the corporate lobbies for this state of affairs. Rather than governments issuing simple health messages like 'eat less meat', the corporate lobbies have made sure this message has become 'reduce saturated-fat intake'. The meat producers are more happy with this message as they can market their meat pies with healthy messages of 'lower saturated fat'. And of course, the emphasis of nutrients rather than food now allows the vitamin pill entrepreneurs to complete the severance of health from food and sell you nutrients in little white tubs.

And so, a happy money-making informal collaboration now exists between food manufacturers and nutritional therapists that has created an artificial industry in 'health food' using the confusion of pseudoscience. This 'confusopoly' of businesses and their dietary health claims is not there to improve your health but to sell products that you would not otherwise buy. Sometimes this alliance is not so informal but carefully put together through marketing endorsements and product tie-ins. You need to buy the books of Patrick Holford, attend one of his seminars, subscribe to his newsletters and buy his specially formulated nutrient concoctions. Attempts by the government to reverse this trend, such as the 'five a day' message, are undermined by the vitamin sellers telling us that we can never get enough from mere food.

But the harm of this is not just the creation of a society confused about health and diet. We learn from the BBC today that many species of plants with potential pharmaceutical uses are endangered from over-collection and deforestation. It talks of one species,

Hoodia, which originally comes from Namibia and is attracting interest from drug firms looking into developing weight loss drugs, is on the verge of extinction.
Hoodia is a massive slimming supplement fad. Type it into google and see the adverts scream at you. What the BBC fails to really highlight is that the threat does not come from pharmaceutical companies over exploiting this resource in an attempt to find new drugs, but from your friendly, green and healthy high street health food shop. Hoodia Gordonii is a CITES protected species and yet it is on sale in shops like Holland and Barrett. I have written before about how Holland and Barrett sells shark-derived products that have no health benefits at all. The evidence base for Hoodia is equally as lean. People are buying empty promises in pill form rather than eating less.

We live in a world where truth has been inverted in the interests of corporate nutrition. The real food that we should be eating struggles to be heard over the cacophony of health claims from vested interests. We have been taught to think in terms of nutrients rather than diets and to leap on sciencey sounding easy fixes for our problems in pill form. Not only have we been divorced from the simple pleasures of eating well but our desires for faddish health fixes endangers not only ourselves and our wallets but our natural environment too.

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Dr Ann Walker and Her Neanderthal Theories

Tuesday, June 12, 2007

In this story, a supplement industry spokesperson resorts to Creationist 'Science' for their evidence to support the 'crucial' nature of supplement pills, shows how we should eat like Inuits, without the messy business of catching fish (or dying young), and has a pop at one of the UK's most respected academics when he dares to point out some herbal gobbledegook.

A quackometer refrain is that where you find people saying that you cannot get the nutrients you need through diet, you will find a supplement pill pusher. And a new pill pusher has come to light this week: Dr Ann Walker, spokesperson for the Health Supplements Information Service (HSIS), a body set up to be an,

educational programme to present facts about health supplementation in a simple, a straightforward way. We aim to empower consumers with knowledge about nutrients and their crucial role for a healthy living.
Crucial, eh? Given that the HSIS is made up of many large and small business that try to flog nutripills to us, then we might expect strong marketing language. Why take those disgusting little pills if they were not crucial?

So what evidence are we given for the 'crucial' nature of supplements? How does the science stack up and should we rely on such evidence? Let's see what Dr Walker has to say on the subject.

But first a bit of background: Dr Ann Walker looks like a busy person. As well as work with the HSIS, she runs a herbalist training school with her husband, has her own herbalist private practice open twice a week, and still finds time to supervise studies in Human Nutrition in the Hugh Sinclair Unit of Human Nutrition at The University of Reading.

However, the one of Britain's most eminent scientists, Professor David Colquhoun FRS, has pointed out that Dr Walker's association with the University counts as about one tenth of a full time job. He also commented that she signs herself as a Senior Lecturer at Reading when trying to comment on the negative effects of supplements without declaring her interests as a spokesperson for the industry. The straw on the camel's back was exposing her herbalist web site as touting 'gobbledygook' when it suggests that Red Clover is a 'blood cleanser'. The term has no scientific meaning. All this resulted in Dr Walker's husband complaining to the Provost of University College London about Professor Colquhoun and his web site. The complaint alleged defamation and breach of copyright. Ann and her husband had not complained to Professor Colquhoun directly and had not answered his request for them to explain what a 'blood cleanser' was and why this was not gobbledygook.

Threatening legal action and complaining to the University without addressing David directly is a bit unsporting. Why would you do this if your views on herbal treatments stood up to examination? A simple email to David, pointing out his errors, would surely suffice? The fact that this has not happened rings alarm bells. And so, I felt it worthwhile looking at some of the other claims that Dr Ann Walker makes to see if they too support the popping of supplement pills.

Dr Walker writes articles for the Healthspan web site, which claims to be the 'largest home shopping supplier of vitamins and supplements in the UK. Tax free prices. Free P&P (UK)'. Her articles for the site are linked to various supplements and give reasons why purchasing such products are 'crucial'. I am going to pick on the first article in her list and see if it contains good reasons to buy a supplement or two.

The article is entitled 'Did cavemen get arthritis?' and is an attempt to explain why we should be buying Omega-3 and Vitamin D pills. It starts off,

We often hear that the ideal diet to prevent all chronic diseases, including arthritis, is the Stone-Age Diet, which was believed to be based on the meat of hunted animals and the leaves, roots, seeds and fruits of gathered wild plants. Did the ancient Stone-Age diet really combine the best features of what we now call healthy eating? In this article, the links between evolution, nutrition, dietary change and arthritis are explored in relation to archaeological evidence.
It is not clear where we can hear that diet can prevent all chronic diseases. This sort of claim is typical of nutritional therapists and is highly controversial, mainly because there is little evidence for it.

Dr Walker continues,



The earliest known case of human arthritis was found in a cave at La Chapelle-aux-Saints, France in 1908. It was the bent-over frame of a Neanderthal Old Man, who lived 60,000 years ago. His ape-like spine was responsible for the myth that the Neanderthals were one of the missing links in human evolution. But subsequent finds suggest that they were regular humans who just looked a little different from us and that their skeletal deformities were due to diet.

The specifics of the dietary problems are explained as follows:



During the Ice Age, Neanderthals lived in dark caves and probably suffered from vitamin D deficiency due to a lack of sunlight. Hence, if their diet was low in fish, they not only missed out on its rich vitamin D content, but also on its omega 3 fatty acids, with consequent risk of the development of soft, deformed bones and arthritic joints.

The first word that springs out here is 'myth'. Now, the question of whether Neanderthals are our evolutionary ancestors, or our cousins, or even hybrids, has been the subject of much debate and research, But to call it a 'myth' is a bit odd. The next bit is even stranger. Dr Walker claims that subsequent finds now prove that Neanderthals were just plain old humans, maybe a little odd looking, but with dietary problems. Specifically, a lack of Vitamin D would have caused rickets and deformed their bones.

These sorts of arguments about Neanderthals are quite common on the web. However, you will not find them on science web sites but on web sites displaying the rantings of creationists and so-called Intelligent Design advocates. These arguments are important to the creationists. The existence of Neanderthal bones, along with fossils from other homo species, are excellent evidence that archaic forms of humans existed, quite distinct from ourselves, and that evolution can explain their development from earlier, more ape-like ancestors. This is bad news for creationists who like to pretend that no such 'missing links' exist. And so the dissemblers on such sites paint these bones as those of diseased normal humans. A good example of the type of argument can be found on the All About Creation web site. The phrasing and style of argument displayed here is remarkably similar to Dr Walker's site.

The idea that Neanderthals were deformed and diseased ordinary humans has a long heritage, going as far back as the 19th Century German Anatomist Rudolf Virchow, who examined the skeleton of a Neanderthal and pronounced it a victim of rickets and a good bludgeoning around the head. By the beginning of the 20th Century, such ideas had been proved to be nonsense and now they are only to be found on christian literalist web sites (and the odd vitamin sales site).

We now have a much better view of what the Neanderthals were. Far from being backward, diseased and brutish, our cousins were in fact highly successful colonisers of Europe and the Near East. They thrived for hundreds of thousands of years and their remains have been associated with complex hunting and tool making, control of fire and cultural artifcats. Whereas the later arriving sapiens adapted to the harsher environments of Europe though technology, Neanderthals survived through physical adaptions. Their bodies were not diseased but strong and stocky in order to conserve heat and hunt effectively. Their bodies show no signs of rickets. Rather than having the grossly weakened and twisted bones of a rickets victim, their bones are 50% stronger than ours and show none of the usual symptoms of the disease. Why they finally died out, and our own ancestors survived, is still being hotly debated as more evidence comes to light. However, it might be worth noting that the natural assumption that modern humans were far superior in their adaptions for the modern world may yet turn out to be hubris. Neandethals may yet turn out to have a longer dominion over their world than we do.

To further the idea that we will become more Neanderthal like if we don't take our Vitamin D and Omega-3 pills, Dr Walker goes on to more theories about fish oil in the diet of earlier humans. She says that intakes of "vitamins, minerals and phyto-chemicals, such as flavonoids, would have been much higher than today" and this may have made possible brain growth. It is not clear why she believes this.

But, in support of at least part of this, she cites the work of Professor Michael Crawford who published a theory in a 1989 book that early humans would have had to eat large quantities of seafood in order to get enough omega-3 for brain growth. This idea has been incorporated into what is known as the aquatic ape theory, an interesting but controversial idea that early human evolution must have gone through a phase where our ancestors lived in water. The theory is supposed to explain various odd human features such as our ability to hold our breath and swim and our nakedness. The aquatic ape theory has not gained acceptance as so many of the features the theory tries to explain can be explained in other ways. In similar ways, the fish-eating ape theory of Michael Crawford has been argued to be unlikely. John Langdon recently published a paper in the British Journal of Nutrition that reviewed the literature to see what support there may be for the theory and found that there was probably no need for an extreme fishy diet.

Dr Walker goes on,



There seems to be little doubt that many current health problems result from a mismatch between our genetically determined nutritional requirements and our modern diet. According to numerous studies, the Stone-Age diet, high in fruit, vegetables and fish, is still the best for modern humans to reduce their risk of
chronic diseases
So, far Dr Walker has given us little to convince us of the idea that chronic problems such as arthritis are due to our deviation from a stone age diet. Indeed, the leap to the 'crucialness' of taking supplement pills is even more absent. Why not just advise people to have a diet high in the food stuffs our ancestors ate?

Finally, Dr Walker says,



Interestingly, glucosamine and chondroitin (now widely used as supplements to reduce the symptoms of arthritis) are both sourced from marine life. The health benefits of seafood may explain why Greenland Inuits have one of the lowest rates of arthritis in the world.
This article is getting far too long now to look into the glucosamine and chondroitin claim, so I am happy to pass over to Coracle on Science and Progress to see what weight this bears. However, Dr Walker tries to convince us that Inuits have low levels of arthritis and this may be caused by a high fish diet. However, others think that such disparities, if they truly exist, may well have genetic components. It is also worth noting that Canadian Inuits have a life expectancy 10-15 years lower than the average Canadian. Whilst there are many factors that will play a role in this, it has been noted that the Inuit diet must have one the lowest intakes of fresh fruit and vegetables in the world.

The whole hypothesis that our caveman ancestors had superb diets that we can only emulate by buying supplements from Dr Walker's sponsors must be ridiculous. Today's western consumer has access to year round fresh fruit and vegetables, a constant and predictable supply of grains, meat, fish, dairy products and jaffa cakes, and almost never goes through periods of shortages or restrictions. Diets do go wrong, with people eating too much, or eating in an unbalanced way. But, supplements are not the answer, in most cases. Daft tabloid dietary advice, nonsense from media nutritionists, fads and scare stories all confuse people into believing organisations like Dr Walker's marketing firm. Articles, like this Neanderthal one, are not helping.

Ironically, Dr Walker might be nearer the truth of advocating a Neanderthal lifestyle when she is promoting her herbal remedies. Human beings have a long tradition of using plants in therapeutic ways and this undoubtedly goes back into our prehistory. As our ancestors evolved, so their brains got better at fathoming causal relationships in the world. Tools and technology are the consequence of brains that can accurately model cause and effect relationships. To those emerging human minds, the instinct to find causal reasons for disease and to take action to cure must have been strong. After all, humans can influence and manipulate so much of their world, why not their bodies and their illnesses? It is interesting to speculate how humans' love of quackery comes from those primitive instincts and how our minds still seek patterns and explanations in illness. Is herbalism deeply rooted in our evolutionary past?

Did Neanderthals use herbs to heal? Tantalisingly, there is some evidence from a grave in Iraq. Maybe, our relationship with plants is even deeper than the Neanderthals. Last Christmas, I had the pleasure of meeting a researcher who was off to Borneo to study how Orang-Utans maybe self-medicated with various plants. She was going to be collecting Orang pooh for six months and studying it, and was obviously destined to become the Gillian McKeith of the Orang-Utan world. But with an accredited PhD. And even more matted ginger hair.

But to fall for the alluring idea of the 'wisdom of the ancients' and their 'natural' healing powers would be missing what was going on here. Maybe, some plants had a therapeutic effect. Maybe, the action of a social group using plants gave a strong placebo response in the ill. As we find today, many illnesses would be fought off by an immune response or be self-limiting in some other way. The act of healing rituals cemented social bonds and the plants used formed part of the groups' defining cultures. There is evidence that Neanderthals cared for their sick and elderly, however, the value of using plants in healing was probably more cultural and social than pharmaceutical.

We scientific humans, however, have developed skills that allow us to work out which plants really have beneficial effect, and we have technologies that allow us to refine the chemicals that cause the effect, how to minimize risks and side-effects and how to standardise doses. It's called modern, scientific medicine. Dr Walker's herbalism has more in common with our ancestors shamanic rituals than with what goes on in hospitals. If there is good evidence for the beneficial effect of a herb then it ceases to be herbalism and becomes part of the tools of real medicine. This does happen, of course. The majority of drugs now used have their origins in plants and other natural substances.

However, Dr Walker appears to be more rooted in our Neanderthal past using mystical and non-scientific explanations for herbal remedies. Professor Colquhoun was quite right to point out that using terms like 'blood cleanser' is just gobbledegook. Fortunately, I have just heard that his web site will be re-instated on the UCL servers and that the university consider the meat of the complaint groundless. So much for legalistic threats. Can we get back to the science now please?

So, why did Neanderthals not get arthritis? Was it fish oil? Is this the answer?

Perhaps, it had something to do with the probable life expectancy of a Neanderthal being just 20 years.


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The Depths of Ms McKeith's Anti-Science

Wednesday, February 14, 2007

It's been a bad week for Gillian. The anti-quackery blogging brigade have been partaking in bouts of the great British pastime of uncontrolled Schadenfreude (why did we leave it to the Germans to coin that term?) after the Advertising Standards Authority stopped Gillian McKeith as advertising herself as 'Dr Gillian'. The Guardian printed a huge article by Ben Goldacre about how she is a 'Menace to Science' and how her particular brand of nutrionism is deeply anti-science and harmful.

Is there anything else left to say on the subject? One thing that Ben and Gillian's defenders have in common is their belief that, in many ways, it is immaterial by what title she calls herself. Obviously, her use of the title offends the many hardworking PhDs who have sweated and slaved to use their title in order to try to secure upgrades at airport check-ins. But if her advice leads to people eating more sensible diets then surely 'all's well that end's well'? That would be fine. But Gillian just speaks nonsense at people. Her thoughts on chlorophyll and food colour have been well addressed as non-scientific silliness. If people take her seriously, then how do they know what is good advice and what is rubbish? Therein lies the problem.

My contribution to the debate is going to be to show just how deep her embrace of anti-science is. I don't think even Ben has described just how far she is prepared to go. She does not just embrace the language of science in a pseudoscientific way, but is also quite prepared to get into bed with a deep anti-science agri-woo in order to sell her products. Let's just look at one of her products for sale on her web site: Veggie Vitality, available in 200ml quantities for £1.79. Her description reads...

My Veggie Vitality is produced to BioDynamic and Organic principles. BioDynamic is the highest standard for food excellence in the World today. These dedicated farmers grow their vegetables holistically according to the rhythms of the earth, sun, moon and stars. Using mineral-rich composted soil, natural homeopathics, soft music, happy conversation and meditation for the enjoyment of the crops, BioDynamicfarmers garner the perfect vibrational energy to help me create the most delicious vegetable juice ever made.
In itself, this description is pretty scary - holistic, organic, homeopathic, happy conversations - but the really kooky stuff is a little under the covers. Apparently, this drink is made to BioDynamic standards, which is supposed to be some sort of pinnacle of food excellence. Let's look at what this actually means.

Biodynamics is a farming method that was the precursor of the now popular organic food movement. Supporters of Biodynamics still stick to the founding fathers' original ideals of how farming should be done. If you are easily frightened, do not read on. This stuff is off with the fairies.

First the easy bit. Biodymanics believes that you should re-use stuff from the farm as fertilizer and not import chemicals and so on. Treating pests should also be done with readily available and local materials. There ends the fairly sane stuff.

Using any old horse shit as fertilizer is not good enough though. You have to 'activate' it using a number of formulated preparations. Let me describe a few to you...


  • Filling a cow horn with crushed quartz and burying it in the field you wish to help.
  • Yarrow flowers are stuffed into the bladder of a Red Deer and then buried over-winter before digging up in Spring
  • Oak bark is stuffed into the skull of a dead cat, or other domestic animal, and then also buried in peat
  • Chamomile flowers are stuffed into cattle intestines and buried in Autumn.

Once retrieved, the resultant gunge is used in teaspoon sized quantities on the whole dung heap to add special 'life-forces'. Other flower preparations, similar to Dame Mossop's Phytobiophysics, in near homeopathic concentrations, can also be used for the same effect.


It gets better. If you have an infestation of field mice, then catch a few, ceremoniously burn the little buggers, and then sprinkle the ashes around, but do this only when Venus is in Scorpio. (I am serious.)


What is quite clear is that Gillian's 'highest standard for food excellence' is little more than a mystical collection of nostalgic wishful thinking, voodoo, astrology and quackery. Her carrot and cucumber juice has to be that expensive as the farm workers are spending significant amounts of their time killing cats, stuffing stinging nettles into cow's squelchy bits, digging holes in peat bogs to bury this stuff, consulting astrological charts, succussing homeopathic preparations, and not forgetting to run around catching mice and the burning them at the stake. And she wants to be called Doctor.


Unless you wear purple a lot, I doubt I have to convince you that Biodynamics is at the nuttier end of the organic food movement (but not that far off in my opinion). Nonetheless, the issues that the organic farmers are trying to address, such as land use and animal care, are serious and need good answers. However, they do not get these answers by clinging to magical thinking. How do we make best use of our land, without cutting down more forest, and still produce the yields to feed everyone? How do we ensure our crops reliably grow every year so that disease, climate change and flooding do not produce regular shortages? How do we ensure that our soils can grow the yield of crops we need, year on year? How do we make sure that crop growing is energy effiecient and that the food on our table is not producing ridiculous amounts of greenhouse gasses in the field-to-table process?


Whilst mincing around with astrological charts, skulls and quartz crystals is going to be fun at Glastonbury Festival this year (my prediction - the Police will headline), it is not going to produce a reliable and sufficient amount of food, year on year, in the challenging times ahead. Only science can tell us the right and wrong paths to take. Superstition, nonsense and wishful thinking will only cloud our judgements and add to the confusion. Only serious enquiry and hard choices will steer us around the problems. Does GM have a role? How do we protect seed stocks? What energy sources should we use? These are serious questions that will affect the health of millions, if not billions, of people over the coming decades. This is for real and is a long way removed from the middle-class shit-poking, superfood obsessing, bullying and nonsense-promotion of the TV and Sunday Supplement nutriquacks.


Ms McKeith's anti-science is not helping us on this most critical journey.


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Quack Word #39: 'Superfood'

Friday, February 02, 2007

Regular listeners to BBC Radio 4's Womans' Hour will have recently heard nutritionist Suzi Grant extolling the virtues of so-called superfoods. Quackery, I say.

But what on earth can be wrong with a superfood? Surely eating foods rich in nutrients has nothing to do with quackery, but is just common sense? I don't think it is quite that simple, and I would contend that anyone using the word 'superfood' is a quack and deserves to score Canards on the Quackometer. Using the term 'superfood' is at best meaningless and at worst harmful. Let me explain.

Suzi has been appearing on the show regulalry talking about her ideas on superfoods. This Friday's edition of Womans' Hour (listen here) was not such a clear run for her though. This time, Suzi was joined by a dietitian by the name of Catherine Collins. Now, as you know, dietitians are for real. They train for years, have to be registered in order to call themselves a dietitian. They are accountable for what they say and can be struck off if they behave in inappropriate ways. They work in hospitals. Nutritionists tend to be or do none of these things. Anyone can call themselves a nutritionist or nutritional therapist. You are a nutritionist. Tell your Mum - she will be proud. They are accountable to no-one but their own conscience and need no training. What training they do have may be severely lacking in credibility. If you are ill with a condition that needs sounds eating advice, like cystic fibrosis, you would best talk to a dietitian. Taking advice from a nutritionist could well seriously damage your health.

So, Catherine (dietitian) vs. Suzi (nutritional therapist). The show was all very Radio 4, cosy and good natured and rather lacked the impact that it ought to have had. After all, Catherine was there to debunk the superfood nonsense, but the interviewer, Carolyn, rather engineered the conversation to an apparent consensus - which there most definitely was not. So, let us here have a look at the issues.

Let's start with a definition of superfood... and at the first hurdle we get stuck. There is no accepted definition, and definitely no scientific way of classifying foods into superfoods. Suzi contended that, when faced with the choice of blueberries and lasagne, she 'knows' which is a superfood and which is not. (The berries, obviously!) Catherine thought this rather ironic as dietitians do not look at individual foods particularly, but instead try to get people to eat 'super diets'. And a Southern Mediterranean diet, with its balance of food groups, including lasagne, is very close to what might be considered a 'super diet'. Of course, Suzi contended that eating loads of lasagne will make you feel woozy and so on. If you stuff yourself silly, answered Catherine. But of course, Italians do not do that. They eat small portions, of many courses, in a varied meal. Moderation, variation and balance. Simple stuff for a super diet. So, the difference so far can be summed up as the dietitian concentrating on the whole diet (holistic, dare I say) and the nutritional therapist fetishising particular trendy foods.

So, is the thing about superfoods just misdirected good intentions? I think it is worse than that, as nutritionists tend to surround their superfood advocacy with wrappings of pseudoscience, mumbo-jumbo and misinformation. This is not good as it confuses people, misinforms then and gets in the way of understanding what makes a good diet. This side of the superfood phenomenon was also on display in the BBC interview.

The first idea that is just plain wrong is that just because certain foods are bursting with a particular vitamin or nutrient then they will be especially healthy for you. The idea is that because Vitamin C stops you getting nasty illnesses, then lots of Vit C must be very, very healthy. The truth is that your body has a requirement for sufficient nutrients in order to work. Sufficient is the key word here. If it has an excess amount of these nutrients, and cannot store them, then they will essentially go to waste. So much food quackery is based around the canard that 'more good stuff is better'.

Next, there are certain woo-like beliefs that seeds and sprouts are 'bursting' with all the 'energy' that a plant will need for its life. Utter rot. Plants obtain their energy from photosynthesis and nutrients and water from soil. A seed's job is to produce a leaf or two and a small root so that it can start extracting the stuff from the environment that it will need to grow. In that sense, a seed is no more special than any other plant matter. Lucky seeds do not contain all that energy the nutriquacks talk about. Imagine the energy in an acorn required to make an oak tree. One wrong tap and it would go off like a nuclear bomb. Dangerous walking in Autumn.

One last canard on display was that the colour of foods is very important. Superfoods are often brightly coloured. Somehow a food's nutritional value can be judged by its colour. Now, to be fair, getting people to eat a variety of different coloured foods may help in promoting variety and the use of fresh products - but that is it. Colour is not a flag for nutritional value, but might just liven up a damp salad.

I can almost hear Suzi typing an angry email to me saying that all her pronouncements are backed up by scientific studies. To that, I would say that Ben Goldacre has done a fantastic demolition job on the quality of superfood research. In this Saturday's Guardian he wrote about finally getting hold of 'Dr' Gillian McKeith's PhD 'thesis', probably better described as a PhD pamphlet and recipe book. It has long been expected that its academic quality may be questionable as her PhD was awarded by a non-accredited US correspondence college cum vitamin supplement shop. Best read Ben's analysis of the thesis for all the gory details.

I said earlier that concentrating on superfoods could well have the capability to actually harm people. I think this comes about as heeding advice about taking superfoods misses the big picture. And the big picture is to simply eat a balanced, varied and modest diet. Superfoods give the impression that ordinary, affordable and everyday foods are somehow deficient. Rather than spend five pounds on wooberries and mumbo-jumbo bean sprouts in Waitrose, a family would be better off buying regular and larger quantities of fresh fruit and veg from their local market. On a restricted budget, it is even more important to ignore dubious, expensive products in the belief you can take shortcuts to a good diet. Rather than buying imported African blue-green energy-algae, with all the CO2 emissions associated with travel, eating a cheap British apple would be better for the environment too.

So what's left for superfoods? Little really. Like most alternative medicine quackometer words, it is a word without substance and is just a marketing word, like 'holisitic', 'organic', or Gillian McKeith's use of the term, 'Doctor'. The word sells expensive berries in Waitrose, bottles of weird algae extract on nutriquacks' web sites, and unimaginative and lazy recipe books. Oh, and it fills slots on the radio with nonsense.

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Who the hell has got it in for Dax Moy?

Friday, January 05, 2007

Happy new year to you all. I've been off for my Christmas break and I am now attending to my post bag and I thought I would share a few gems with the world.

First, I am always up for a challenge and so when writer Geoff Freed starts off his email "You pure miserable person", I know I am in for a treat! When Geoff adds "I bet you would not have the guts to print this" I really have no alternative!



Subject: Geoff Freed

You pure miserable person. It seems you get off by putting others down. It seems you are afraid of new ideas. New ideas threaten the established and then often become the accepted.

I know Geoff well we were at Uni together and have a great admiration for his courage and discretion. I bet you would not have the guts to print this, you hide ( I think you maybe Andy Lewis ) it seems like your underhanded cynicism and hopeless inadequacy.

Sugest you get some therapy and cure your intellectual impotency.

Whaletooth

Well, that has told me. Now, there are a number of odd things about this email. The writer talks about Geoff in the third person and signs off with the pseudonym "Whaletooth". Now whilst the email address is an anonymous hotmail account, the email headers clearly say that the email is from a Geoff Freed. Now are these two friends who shared a name at University or was someone hiding behind a email pseudonym whilst trying to convince me that he is courageous? Unfortunately 'Whaletooth' will not respond to my emails so I must leave it up to you to decide.

Before we go on to the next email, Geoff, yes, new ideas do 'threaten the established', but not all ideas do. The threatening ones tend to be the good ideas that can be backed up with published and repeatable evidence. Geoff has many alternative ideas about 'UFOs, the Inner Child, Pre-Life Agreements, Physics and its application to healing, the Chakra System and, of course, the huge tansformations that are currently taking place' I don't see too many evidence-soaked ideas there that might be up for the challenge, unless by Physics he is talking about radiotherapy, diagnostic imaging and various non-invasive measurement techniques. Somehow I doubt it.

Next a much more sensible contribution to the quackery debate from a Guy Dauncey of the Canadian non-profit society, Prevent Cancer Now . Guy writes to defend the idea that salvestrols were the new super cancer cure. I commented earlier that this was a somewhat premature statement as there was no good evidence to suggest that taking supplements of salvestrols would have any such effect.
Guy's letter is rather long so I will highlight a few key points:

I would encourage people to have some patience here. I understand the value of a quackometer, but I don’t think there’s evidence to include salvestrols. I have met Gerry Potter twice. He is genuine, sincere, and a solid scientist.

First, I do not doubt that Gerry is genuine and sincere and I really hope that his science is solid as this would be a great breakthrough. The next bit of the letter explains the history of the discovery of salvestrols. A few interesting points emerge and I would really like to know if these chemicals are only found in 'organic' vegetables. That really would be startling.
Going on...
When ripe fruits and vegetables are attacked by fungus, which happens all the time, they develop the salvestrols as a natural defence. When we eat the plants, the salvestrols in the food trigger the enzymes in any cancer cell to produce piceatannol, which then attacks the cancer. Having discovered this, his team searched for plants that had the highest level of salvestrols, and stared testing to see if the compound would fight an active cancer if eaten as a supplement. When they discovered that it seemed that they did, he helped create the Nature’s Defence to sell the food supplements as Fruitforce; these are simply concentrated salvestrols, taken from fruit.

This is really my point. Sounds like nice science about how some plants may defend themselves from fungus, but now we have a long string of what-ifs and maybes to get to the mass supplementation of the public with a pill. Whatever trials are currently being done, the results are not in and yet and in the meantime these companies are marketing products as if it is a done deal. As with my first correspondent, there are many good ideas out there and loads of laudable intentions. However, not all those ideas are good - in fact the majority end up on the dustbin of discarded science, no matter how much we wish them to be true.

As Guy correctly states, the best evidence for salvestrols as a cancer/cure prevention is largely anecdotal - a few doctors with case histories. Guy says,

It is not true that all anecdotes are nearly worthless. Some are; some are not. It depends on the source of the evidence.
Well, I am not sure how even doctors can magically turn anecdotes into data. They may have year's of experience and plenty of qualifications, but an anecdote, even when grandly dressed as a case study, is still fallible to the same logical pitfalls and necessary incompleteness that all anecdotes suffer from. A good doctor or scientist uses anecdotes as markers to further enquiry and research. So it's great that clinical trials are being started, but not so great that the commercial steam-train has left the station. That smacks of quackery, as does the publication of salvestrol research in naturopathic journals. As does the non-differentiation between cancers (its not one disease). As does the talk of organic food.

Guy ends,
It is completely right that we should cast a skeptical eye on new developments, since the world is full of scams and quackeries, but this one deserves to be given patience while the clinical trials are proceeding.
Yes, we need to be sceptical, but I would argue that it is not me being impatient, but those who rush to put these products on the high street health food shop shelves before we have any evidence that they do any good.

One final note on this correspondence is to highlight that Guy's organisation shows a remarkable discrepancy between how it treats 'bad things' (phone masts, pesticides, x-rays and nuclear power stations) and 'good things' like salvestrols and organic food. The organisation endorses the implementation of the deeply flawed 'Precautionary Principle' for banning pretty much anything that sounds to them like it might cause cancer. And yet, guy appears to quite happily endorse the mass medication of huge numbers of people on a chemical that has no safety and efficacy data available for it.

Guy, can I humbly suggest a little light reading of a publication from the charity Sense about Science on the role of 'chemicals' and the 'life-style' sector

Finally, looking through the web-logs of how the site is doing, where visitors and coming from and what they are doing on the site, one name stands out this month so far - Dax Moy.

Now, I have no idea who Dax is and have never written about him before, but one (or many) people are putting his name into the quackometer, time after time. (4 Canards, by the way.) He name is the search term that is at the top of the list of entries to the site! Why? I have no idea. Has he done something in the news recently that people think is quackery? Or are his lawyers preparing to sue me for the quackometer giving him 4 Canards?

Dax is a personal trainer. Not just any personal trainer, but the most qualified and highest paid personal trainer in the country! Not sure what the qualifications are as his biography declines to say, but Dax claims to be only one of a few 'elite' experts in Europe who can offer his sort of combined exercise and nutrition plan. Dax charges £120 an hour for advice on sit-ups and eating salad. And you must commit to at least twelve sessions. That's a lot of Euros.

Now Dax might not appear on the quackometer at all given that doing exercise, eating your greens and cutting out the fags is all pretty sound advice (even if it is expensive advice), but Dax's healing hands also do reiki and reflexology. Ouch.

One person who obviously has it in for Dax though is blogger ShoeLover, who wrote "An Open Letter to Dax Moy: You sir are a Quack". Apparently, the Daily Mirror wrote a story given by "Health and fitness chief" Dax that high heel shoes cause all sorts of health problems for women including menstrual cramps, neck, back, shoulder pain, stress headaches and even premature hair loss. Allegedly, your guts spill forward in heels "producing that 'pooch' which many women have wrongly come to think of a 'fat stomach'.

ShoeLover, being a, er, shoe lover is noticably upset by these claims and says,
While the author of the article, Brian Roberts, writes that Dax (assuming that Dax is the "expert") claims that wearing five-inch killer heels can affect their (women's) internal organs and fertility, there is not a single reference to a medical and or research journal. Hell, one would have thought the author might have consulted a gynecologist to back up the claims of "expert" Dax, unless of course Dax is also a gynecologist. Dax, are you a gyno?

I must tell Mrs Canard Noir to stop going to her pole dancing classes in those heels. She told me she was doing it for fitness reasons. Dax knows better.

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easyQuack

Wednesday, December 20, 2006

Le Canard Noir has a hectic international life, flitting around the world in luxury, from hotel to beach, from fine restaurants to top spas. And all I have to do is occasionally blog from wherever I can get WiFi access. Such are the benefits of being a Big Pharma shill. (Keep the cheques coming in - my stocks of champagne are getting low for Christmas).

However, yesterday was a little more mundane with a 4am foggy dash to Luton for the first easyJet flight to Edinburgh. A quick meeting there, and then back in the afternoon. So, in my caffeine starved, befuddled and yawning state, I had found myself flicking through the easyJet in-flight magazine. Something I usually avoid, but I was late and had to run past the magazine shop to board the plane. I was going to do my Xmas shopping in the duty free shop, but that will have to wait now til Saturday.

Now I was not expecting investigative journalism, insightful political analysis or even peer-reviewed papers. No, I would have been happy to read about some groovy bars in ski resorts, boutique hotels in city break destinations and even flick through the vanity surgery adverts and pictures of expensive villas in Mallorca (do I really need another one?) What I was confronted with was a shed load of quackery. Astonishing amounts for one small in-flight magazine.

Let me give you some highlights...
  • Top tips on avoiding a cold. Dubious vitamin C advice, superfoods (aarrrggh), and my real pet hate - drink at least 2 litres of water per day.

  • A new concept of 'Wine Therapy'. Apparently wine contains lots of essential 'pure essences' and 'natural ingredients'. A new spa has opened up to exploit the curative properties of wine - the Caudalie Vinotherapie Spa near Bilbao.

  • A review of the 'Bliss Energy Mask'. Some sort of facial stuff that has vitamin C and a 'shot of oxygen'. Marvelous.

  • Top tips for healthy skiing, including laying off the cheese (is that possible in the Haute Savoie?)

  • One of those standard 'Surviving Christmas' articles including great advice from a Boots the Chemist nutriquack and a reflexologist.

  • Stress relieving tips including taking herbal supplements and Bach Flower Remedies.

  • Hangover remedies from around the world - placing parsley on your head and eating marinated fish is the thing, apparently.

and my favourite,

  • The amazing benefits of inhaling copious amounts of smoke in an Estonian Smoke Sauna. Don't forget to thwack yourself with birch branches too.

So, is there any harm in this? Directly, I doubt it. At worst, a lot of the advice is pretty soulless and is just missing the point of having a good ski holiday or a weekend in a spa drinking wine. Even inhaling smoke in a sauna is unlikely to be that bad and the invigorating experience of the sauna is going to be stress relieving and fun. Indirectly though, the trotting out of old canards about drinking loads of water and the thinking that vitamins in cosmetics is a good idea, just adds to the noise of uncritical and lazy health advice in the media.

For me, what this represented was just the depressing reality of the mainstream acceptance of the views of reflexologists as being valuable, the acceptance of the pseudoscience of oxygen rich facial creams being unchallenged, and the need to subvert life affirming activities, such as skiing, spas and saunas with meaningless health advice.

It is just low cost journalism for a low cost airline. I guess with everything else on these low cost airlines, we mustn't grumble.

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Quack Word #16: 'Nutritionist'

Tuesday, November 21, 2006

A regular comment to me is to ask "why have I got it in for Nutritionists?" Surely, these are dedicated health professionals who do wonders for peoples' health by improving their diets and making sure people take the right supplements, if required. Well maybe. The problem is that so many nutritionists are not doing this and often resort to pseudoscience and quackery. This week's Quack Word blog entry will argue that the Quackometer is quite right (most of the time) in scoring highly a web page with the word 'nutritionist' in it.

So, a quick definition of 'nutritionist'. Whilst one should always take wikipedea articles with a sceptical eye, their definition of nutritionist is a good starting point:

A nutritionist is a person who advises people on dietary matters relating to health, well-being and optimal nutrition. Nutritionists should not be confused with dietitians. Dietitians are health care professionals who have received specialised formal accredited tertiary education and training, and undertake internship in hospitals, and who are required to adhere to their regulatory body's code of conduct. They are also the only non-medically-trained health-care professionals permitted to practise clinically in hospitals or health-care facilities. Many "nutritionists" appear on television, in newspapers and magazines, and write bestselling nutritional books.

So, there is our first major cause for concern, anyone can call themselves a nutritionist. Call your self a dietitian without a formally recognised qualification and you would be breaking the law. But, if you just want to write in a Sunday supplement or set up a health food web site selling vitamins, by all means, call yourself a nutritionist.

The wikipedia goes on:
Self-identified nutritionists have varying levels of education, and can be someone with little education up to someone who may have the equivalent of a master's degree in Physiology or Biology.
I have discussed before how some high profile UK nutritionists have little formal education, like to flaunt their unconventionally acquired titles and awards, and glow under self-styled accolades, such as 'world's foremost nutritionist'.
Now, there are varying trade associations that do seek to represent nutritionists in the UK. Membership is not compulsory and of course, they cannot stop someone calling themselves a nutritionist if they act in a way thought to be harmful or dishonest. Some appear to have little interest either in monitoring the behaviour of their membership as was well documented by Ben Goldacre of the Guardian when investigating The Nutrition Society.

But, surely this is all a side issue - getting people to eat healthily is what counts? Well yes, but I will argue that the advice of so many of the Sunday supplement writers can actually be counterproductive. Let me list some ways in which nutritionists go astray...
  • It's not just about eating healthily. Bad diet is promoted as being the root cause of almost all diseases and conditions. Eating in a certain way can restore the 'balance'.

  • It is not possible to get all your vitamins and minerals from food today because of modern farming methods. The nutriquack can sell you the right supplements.

  • Organic is healthier.

  • Claiming that a simple change of diet or popping a vitamin cure complex social issues, like omega-3 fish oil pills helping poorly performing kids in schools,

  • Promoting radical diets which usually involve cutting out entire food groups.

  • Promoting the health benefits of consuming huge volumes of vitamins.

  • Advocating 'superfoods' that allegedly have remarkable health benefits.

  • Obsessions with discredited and weird diagnostic techniques, such as examining stools.

  • They use pseudoscience to sound knowledgeable. Talk of 'detoxification' is common.

  • Selling weird made up foods with remarkable properties such as this nonsense salt seller and shrouding it in ridiculous claims.

All these things have in common is their overstatements and lack of evidence. Making health claims in this way is quackery. From now on, I will call such people the nutriquacks.

I think the problem of the nutriquack arises from the simple fact that good nutritional advice (for most people) is quite simple - eat a balanced, varied diet with a low amount of fat and lots of green stuff. You are not going to make a fortune with that mantra - even though getting people to follow it is quite hard sometimes. By making the whole thing appear more complicated though, the nutriquack is creating a market for their services. You cannot get enough antioxidants - my superfood berries (available on my website) will do it for you though! Register with my site, complete my questionnaire and I will personally compose your optimum nutrition plan and supplement mix. And so on.

What is happening is that nutriquacks are fetishising food and bamboozling people. Rather than enjoying food for its own sake, many people are led down the path of analysing everything they put in their mouth, jumping to conclusions about why they might be overweight or unwell and fruitlessly giving money away to people who do not deserve it. The real heroes of healthy eating for me are those people who try to instill a love of good food into people. Chefs and writers who try to excite about the benefits of buying good ingredients, how to source fresh ingredients inexpensively, how to be creative in the kitchen without needing top-chef skills and basically try to impart a joy about food. That is surely the route to people having a good, healthy relationship with their food and so end up getting a more rounded, varied and balanced diet. People like Jamie Oliver, Nigel Slater and Nigella Lawson spring to mind, but there are many more. These people do not resort to pseudoscience in order to justify what they do.

When science does make some well researched discoveries about the food we eat, this is often drowned out in the swamp of nutriquack baloney. It is often impossible to tell good science from nonsense in the popular press and TV. All this does is make people despair of the 'scientists' with their constantly contradictory advice and silly discoveries. It undermines a reliable source of knowledge for society that genuinely could help improve peoples' lives.

Nutriquacks operate in a legal void. Selling food is not illegal after all and vitamins and minerals are just food. However, make medical claims and use ingredients that might be medicinal in nature and you might end up in hot water. At least this is a curb on the excesses of nutriquacks, although it is seldom invoked.

However, such is the fate of arch-nutriquack 'Dr' Gillian McKeith. Today, the MHRA (the British organisation that is supposed to control the use of medicines) has ordered that McKeith stop selling illegal products. McKeith has been capitalising on her TV fame by selling all sorts of expensive and silly 'superfoods' to her fans. At last, the law has caught up with her, at least in a little way and she will have to re-think how she goes about her business now.


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Dr Wendy Denning: Diat Doktor [sic]

Tuesday, September 12, 2006

UPDATE 8th February 2007

Well, six months after first posting this entry, the complementary IT team at Dr Wendy's support organisation have made a few spelling corrections. I thought this might happen soon, as this entry became the most widely read entry on the site. I guess it was being passed round a bit - thousands of times.

So, it looks like, after much speculation, Wendy's services are not complimentary, or free, but indeed complementary. Looks like the team also believes the word 'complementary' deserves capitalising, whereas 'medicine' does not. Read into that what you may. Anyway, for posterity, the wayback machine has preserved the original site here. And you can compare it with now.

******************************************************************

I've just had a comment pointing out that Dr Wendy Denning only scores 1 Canard on the quackometer. Strangely, I had just flicked over to her new Channel 5 series, "The Diet Doctors".

The person leaving the comment said that Dr Wendy deserved a much higher score. In addition, anyone describing themselves as a 'nutritional expert' also needs a good look over just to see what quackery they are up to. (More on that in later blogs). Dr Wendy was also apparently responsible for pushing that useless Christmas-cracker piece of tat, the QLink pendant, on the poor, hapless Daily Mail reporter, Sarah Stacey, who wrote the all time highest scoring newspaper quack article ever. Also, Dr Wendy got her nutritional qualifications from Patrick Holford's Richmond based, made-up college, the Institute of Optimum Nutrition.

So, I decided to investigate a little further. Why had the Quackometer scored Dr Wendy so low?

Well, I found the answer rather quickly and it has opened up a whole new field of organic broccoli for the quackometer to sort out. It appears that Dr Wendy is not into complementary medicine (medicine that complements real medicine) at all. Her web site tells us that she is into complimentary medicine - repeatedly - some seven times at least. Is that going around paying her patients compliments and saying how nice she thinks they would look in her green jacket? Or does complimentary mean she is giving away her nuggets of 'holistic' medical wisdom for free?

Apparently, No. A quick check of her web site reveals she charges £225 for 90 minutes in her clinic, of which, she will guarantee to show up for half-an-hour, obviously to pay all the right compliments to you for handing over your credit card.

So, the answer is obvious. The quackometer only scores those practitioners into complementary medicine. Those who just pay flattering tributes to their patients do not deserve scores on the quackometer.

An insight to quacks then. To get around the quackometer, the answer is simple. Spell everything wrong. Learn a tip from the email spammers: e.g. _V_I_A_G_R_A. Just how many spelling variations of osteopathy, acupuncture and gullible can you come up with?

It looks like I am faced with a big task. To catch the Dr Wendys of this world I am going to have to expand the quack dictionaries enormously with every possible spelling variant. Hell. There is so much good telly I am going to miss over the next few weeks.

Ho Hum.

Just what do they teach them at medical school these days?

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The Mineral-Depleted Food Scandal

Thursday, April 20, 2006

The news (1, 2, 3, 4, 5) has been full of reports about how our food in Britain is becoming less nutritious and that it is becoming increasingly difficult to obtain a full set of minerals and vitamins through the food we buy in supermarkets. I have been told by several people that this is the reason why it is so important to take supplements. Can this be true? If so then it is truly shocking! We can no longer feed ourselves! What is going on here?

I've always thought that the best way to get your minerals and vitamins was to eat a varied and balanced diet, rather than take dietary supplements. I further believe that the major source of information about the need to take supplements comes only from the big business interests behind the 'health fraud' industry.

So I did some digging. The common source behind these allegations of Mineral Depleted Food appears to be a report issued by the Food Commission. Let's take a look at this.

First, the Food Commission is a consumer lobby group involved in doing consumer surveys and publishing 'thought leadership'. It does not in itself publish peer-reviewed research. Like all such groups, it has an agenda, and one that I probably broadly agree with. Nonetheless, given this, one should always be cautious in examining its claims.

The report in itself suggests that several foods (meat and dairy) have lower levels of minerals than the same foods had in the 1920s. There are several problems with this analysis:

  • If this is indeed true, there is nothing in this report to suggest that the levels have fallen to dangerous levels. Is it still likely that a varied and balanced diet will supply most peoples' needs? The report declines to comment.
  • There have been several criticisms of the methodology of this research (comparing government tables, the best part of a century apart). Analytical methods have changes enormously over this time and there is no correction for biases that will have been introduced as a result. (Remember the famous iron-in-spinach myth?)
  • The report goes on to show that 8% of women might be mineral deficient but (this is the important bit) the report does not say that this is a result of the (alleged) lower mineral levels in food. This could be down to these women just having very poor diets. This is to be expected, as we know some people do not eat well and there is no attempt to correct for this. This is either a little disingenuous or just plain not rigorous enough. The report allows the connection to be made in the readers mind - but does not state the connection itself.
So, not very convincing then. So what else does the Food Commission say on this subject then? Interestingly, it also publishes a report on vitamin and mineral fortification in diets (as promoted by many major brands, e.g. Nestle) and goes on to widely condemn the practice. One of the key findings in this report is that such practices are a subject of concern since it "promote[es] the concept of added nutrients as improving health, versus promotion of an overall healthy diet." In other words, the Food Commission says that you should eat a healthy diet; don't rely on added supplements.

It would appear to be case closed, but the story gets a lot better.

Why did the Food Commission publish this report? Who did the original research?

It is stated that the research was done by a Dr David Thomas. Now Dr Thomas was originally a geologist (alarm bells) and has "retrained as a chiropractor and nutritionist" (very loud sirens). Dr Thomas does not work at any academic institution doing research, as you might have thought given the seriousness of this report, but rather has been running a company that sells (drum roll) mineral supplements.

http://www.mineralresourcesint.co.uk/about.html (have a look what the quackometer has to say about this site.)

So, could it be that this report was originally just a piece of puff marketing released by a company that would directly profit from people believing it? I don't know. If it is just marketing then it is a scandal. Obviously many people are worried about their health enough to invest lots of money in unnecessary supplements.

Personally, I think the next time you are tempted to blow twenty quid in a health food shop on unnecessary supplements, you should keep on walking down the high street until you find an Oxfam or Save the Children collector and pop that twenty quid in their collection tin. The added nutritional value that the money will provide to struggling farmers in truly undernourished parts of the world will greatly outweigh any marginal benefit those pills will bring you – IF you eat a varied, balanced diet.

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