Sip Drink: Unnatural, Unethical, Farcical

Monday, June 16, 2008

If you were a dodgy plumber or made misleading double glazing adverts, you could expect Trading Standards to fine you and the BBC to make a Rogue Traders programme about your mischief. Make misleading and inaccurate health claims about a 'health' drink and the same BBC executives will be forking out license fee money on the product for their expensed lunch with their rocket, cous-cous and feng shui salad.

Sip Drink is a new bottled water, fresh on the market this year, and unashamedly aimed at women. At lunch today in a trendy salad bar in London I saw this new range on sale for £1.99 a pop. The bottle screams that it is "your way to better, beautiful skin." This fruit flavoured water is telling us that it has 'skin healthcare benefits', is 'natural and pure' and is ethical and environmentally friendly.

And all this is bullshit.

Their web site tells us about 'favourable reviews' in the Times Style supplement and asks us to read AA Gill's review. They are obviously hoping no one does. This is what Gill thinks of the health claims,

There is nothing in this stuff that will take you on for a single day longer than your allotted span. They won’t cure anything, stop you catching anything, make you a better shag, unless you use the empties as a butt plug.
So, obviously a 'favourable review' now is someone in The Times mentioning that your empty bottle might make an oxymoronically puritanical sex toy. Gill is comparing a range of similarly ridiculous health waters and says this specifically about Sip:

Sip says: “We all know water works wonders on our skin.” Well, most of us do. Some teenagers don’t. We use it for washing, generally.
Sip does not win the contest though. He describes the range as having "infantile and monosyllabic flavours".
Grudgingly, we all agreed that if we really, really had to choose the best one, that is, if we were all crawling through the Sahara with tongues like carpet tiles and were confronted by the full range, then it would have to be Firefly.
What Sip is doing is playing on the old canard that we are all constantly living in a caffeine and alcohol induced state of permanent skin shrivelling dehydration, and we need to drink 'pure' water to correct this. Gill pricks the 'alternative medical orthodoxy',

This contemporary truism sprang from a misunderstanding of a piece of ancient research that measured the amount of liquid a healthy body needed in a day. Nutritionists, only just clever enough to be nutritionists, thought this meant pure water. It didn’t; it meant liquid. Which we get from all sorts of things, including everything we eat and everyone we snog.
Sip's canards do not stop at the health claims. We are compelled to believe 'sip’s eco ethics' by reading that they "are proud that sip is made entirely in Britain so has a small carbon footprint: our skincare botanicals are sourced by an organic farm in Herefordshire, and sip is bottled in the Black country."

Considering that Sip is no more than flavoured water, we have to question the environmental claims. A glass of water from the tap will cost you five thousand times less, require no plastic packaging and no transportation costs. Squeeze a 10p lime or lemon into your water and you can gave your vitamins and antioxidants too - but from a really natural source.

Sip was not invented by scientists or dietitians, but unsurprisingly by Kate Shapland, beauty editor of the Telegraph Magazine. Her 20 year's of experience, as a beauty editor for glossy magazines, has apparently given her the 'expert heritage' in understanding of skincare to make this drink and these claims.

New Trading Standards laws came into force a few weeks back. I find it difficult to see how such nonsense could stand up to scrutiny under these new rules. I, for one, cannot wait to see one of these firms in court trying to explain how their claims have any relationship with reality and how they are not exploiting their customers.

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How Life Healthcare Coped with the Terror of an ASA Investigation.

Wednesday, May 14, 2008

The Advertising Standards Authority is one of the few regulatory bodies in the UK regularly prepared to tackle the untruthful and unsubstantiated claims made routinely in the alternative health industry. It is also one of the weakest regulatory bodies in the UK. Nothing could highlight that more than how Life Healthcare (trading under the url http://www.reverseageing.com/) dealt with an investigation.

Life Healthcare had made an advertising leaflet for a product called Thyroid Support Formula and had a heading on the front page that stated "New Scientific Studies Prove That There Is Hope, Read On, and You'll learn the Secrets That Your Doctor Might Not Be Telling You about an Under-Active Thyroid". Particularly worrying was the claim that,
But the truth is that conventional medicine does not have the best testing or treatment methods for an under active thyroid. Just because your test results have come back negative for an under active thyroid doesn't mean you don't have it.

A complainant to the ASA expressed concerns that a leaflet from Life Healthcare was
potentially harmful because it discouraged people from seeking proper medical treatment or from following the advice of their doctor

and doubted that,
the claims made in the ad for the product's efficacy could be substantiated

The ASA took a look a the advertisement and also challenged Life Healthcare if they had proper authorisations to market their products and whether the testimonials and photos included in the ad were genuine.

So, pretty serious charges. How did Life Healthcare respond? They didn't. They completely ignored requests by the ASA to explain themselves. The ASA upheld all complaints and said,
The ASA was concerned by Life Healthcare's lack of response and apparent disregard for the Code, which was a breach of CAP Code clause 2.6 (Non-response). We reminded them of their responsibility to respond promptly to our enquiries and told them to do so in future.

Their action was,
We told Life Healthcare not to repeat the claims in future advertising. We urged them to seek guidance from the CAP Copy Advice team before advertising again and asked CAP to inform its members of the problem with Life Healthcare.

I, for one, am not convinced that this direction will be adhered to.

Life Healthcare appears to make a business from evading legal restrictions on its practice. The from page of its website informs us,
With draconian EU legislation pending for the UK marketplace your right to buy optimum dose nutritional supplements may be limited, and some ingredients may no longer be available. Fortunately as we are based outside the EU (in the Channel Islands), Life Healthcare can continue to supply these high potency supplements that may have to be withdrawn from the UK and Europe in the coming months and years.

The current weakness of consumer protection laws in the UK will indeed be strengthened in the next few weeks as vastly improved consumer trading legislation comes into force. Whether this makes any difference to companies such as Life Healthcare remains to be seen.

*****************************************************************************

Postscript

It would appear that fleeing to the channel island might not be the get out of gaol free ticket Life Healthcare hope for. Yesterday in parliament, the Minister for Health Dawn Primarolo, responded to a question asking what the Government was doing about such loopholes. She replied,
The FSA continues to work with the Ministry of Justice, the Department responsible for the Crown Dependencies, and the administrations in the Crown Dependencies regarding implementation of the food supplements directive and Nutrition and Health Claims Regulation to prevent trade in food supplements that would be illegal in the United Kingdom.

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Natural Disasters, Corporate Nutrition and the Confusopoly of Diet

Sunday, January 20, 2008

The louder a food screams 'natural' or 'healthy' at you, the further you should run. That is the somewhat counter-intuitive message of Michael Pollan's essay, Unhappy Meals. Pollan tells us to avoid those food products that come bearing loud health claims.

They’re apt to be heavily processed, and the claims are often dubious at best. Don’t forget that margarine, one of the first industrial foods to claim that it was more healthful than the traditional food it replaced, turned out to give people heart attacks. When Kellogg’s can boast about its Healthy Heart Strawberry Vanilla cereal bars, health claims have become hopelessly compromised. (The American Heart Association charges food makers for their endorsement.) Don’t take the silence of the yams as a sign that they have nothing valuable to say about health.
Indeed, as you push your trolley around the supermarket, the silent spring onions and the mute mangos are made to look positively unhealthy in the din of competing yells of naturalness and healthiness of the more processed products deeper in the store. We even have Diet Coke Plus Antioxidant now with a "hint of real green tea and antioxidant Vitamin C."

Of course the loudest of the health screaming foods are the most processed of them all - the food supplements. Pollan argues that our obsession with health removes an important sense of joy from food. Vitamins and supplements take this to an extreme. Supplements are food stripped naked, hosed down and dressed in orange jump suits. Their salesmen, like Patrick Holford, promise huge life optimising benefits from this reductionist and sciencey attitude to food. Michael Pollan argues against this self-centred and irrational approach and implores us to reject 'dietary nutrients' and embrace instead good 'dietary habits'. His manifesto is to return to communal meals, to take "serious pleasure in eating", to eat traditional diets as found in France, Japan or the Mediteranean, and to have "small portions, no seconds or snacking". In short, "Eat food. Not too much. Mostly plants. "

The antithesis of this approach is best found in health shops like Holland and Barrett. These shops scream their caring, green, healthy credentials at you. But when you step inside you are confronted with joyless superfood ingredients and huge rows of tubs of chemicals in pill form that imply all sorts of health enhancements. Their claims are not made in store - that might prove problematic. Health food shops rely on the 'health food' books and web sites that are little more than infomercials for this strange business. But people want to 'take control of their health' and flock to these stores on a promise of longer, better and thinner lives. And more than this, if you do have a health problem, then people like Patrick Holford are telling you that food can be better medicine than drugs. (Or rather, more likely, a food supplement can be better.) The supplement pill is a simple answer to complex problems. One of the biggest lures for a healing pill is slimming aids where a natural and healthy food supplement can lead to a slimmer you without the unnecessary inconvenience of actually thinking about your diet and your relationship with eating.

Pollan blames the corporate lobbies for this state of affairs. Rather than governments issuing simple health messages like 'eat less meat', the corporate lobbies have made sure this message has become 'reduce saturated-fat intake'. The meat producers are more happy with this message as they can market their meat pies with healthy messages of 'lower saturated fat'. And of course, the emphasis of nutrients rather than food now allows the vitamin pill entrepreneurs to complete the severance of health from food and sell you nutrients in little white tubs.

And so, a happy money-making informal collaboration now exists between food manufacturers and nutritional therapists that has created an artificial industry in 'health food' using the confusion of pseudoscience. This 'confusopoly' of businesses and their dietary health claims is not there to improve your health but to sell products that you would not otherwise buy. Sometimes this alliance is not so informal but carefully put together through marketing endorsements and product tie-ins. You need to buy the books of Patrick Holford, attend one of his seminars, subscribe to his newsletters and buy his specially formulated nutrient concoctions. Attempts by the government to reverse this trend, such as the 'five a day' message, are undermined by the vitamin sellers telling us that we can never get enough from mere food.

But the harm of this is not just the creation of a society confused about health and diet. We learn from the BBC today that many species of plants with potential pharmaceutical uses are endangered from over-collection and deforestation. It talks of one species,

Hoodia, which originally comes from Namibia and is attracting interest from drug firms looking into developing weight loss drugs, is on the verge of extinction.
Hoodia is a massive slimming supplement fad. Type it into google and see the adverts scream at you. What the BBC fails to really highlight is that the threat does not come from pharmaceutical companies over exploiting this resource in an attempt to find new drugs, but from your friendly, green and healthy high street health food shop. Hoodia Gordonii is a CITES protected species and yet it is on sale in shops like Holland and Barrett. I have written before about how Holland and Barrett sells shark-derived products that have no health benefits at all. The evidence base for Hoodia is equally as lean. People are buying empty promises in pill form rather than eating less.

We live in a world where truth has been inverted in the interests of corporate nutrition. The real food that we should be eating struggles to be heard over the cacophony of health claims from vested interests. We have been taught to think in terms of nutrients rather than diets and to leap on sciencey sounding easy fixes for our problems in pill form. Not only have we been divorced from the simple pleasures of eating well but our desires for faddish health fixes endangers not only ourselves and our wallets but our natural environment too.

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The Myths of Patrick Holford

Friday, January 11, 2008

Bertrand Russel said,

What a man believes upon grossly insufficient evidence is an index into his desires -- desires of which he himself is often unconscious. If a man is offered a fact which goes against his instincts, he will scrutinize it closely, and unless the evidence is overwhelming, he will refuse to believe it. If, on the other hand, he is offered something which affords a reason for acting in accordance to his instincts, he will accept it even on the slightest evidence. The origin of myths is explained in this way.
Myths are at the heart of what this site is about. Why do people prefer myths to reality? Why do myths persist in the face of obvious alternatives? It is therefore with great delight that I discovered two new sites about myths last week.

In a cosmic coincidence that would even make the hairs on the back of the neck of Rupert Sheldrake stand up, the first site to appear was called holfordmyths.org, and the a day or two later another site called holfordmyths.com. Spooky.

The first site appears to cover much the same ground as HolfordWatch but is not so much a blog but a brief description of problems seen in Holfords work. The second site is far more interesting. It points to one of Patrick Holford's sites and looks like it is attempting to correct the myths that he sees are out there about him.

But what is immediately obvious, is that the myths Patrick is trying to dispel bear no resemblance to any of the criticisms made against him - with the odd exception. Let's look at them in turn...

Myth: Patrick Holford has no qualifications
No one has ever accused Patrick of having no qualifications. What critics have said is that he has no relevant qualifications. Patrick has a 2:2 in Psychology and failed to complete a Masters degree. Upon this he has built a nutritionist empire.

Myth: Patrick awarded his own qualification in nutrition
It is well known that Patrick's only Nutrition qualification came from the very institution he set up - the Institute of Optimum Nutrition. On Patrick's site, he says, "Patrick was awarded his Diploma in Nutrition in 1998 by the Board of Trustees". Patrick says he ran ION from 1984 to 1998, so this award looks very much like a goodbye thank-you gift. All OK. But thanks to DCScience, we can see Patrick's recent CV says that he gained his DipION in 1995. DCScience points out more discrepancies on the CV.
UPADTE (16/1/08): I have just realised that it is not just the CV that says that the DipION was awarded in 1995. Patrick's online 'About Me' page says it too. It looks like the myths page is out of step with the rest of the story. What is even more intruiging is that HolfordWatch report that a book called 'Dirty Medicine' by Martin Walker reports that Patrick's DipION was being talked about as far back as 1989. Now, by the look of Walker's book, you might want to take anything in there with a pinch of salt. More myths just could well be created.

Myth: Anyone can call themselves a nutritional therapist
Patrick says that "The term ‘nutritional therapist’ is regulated by the voluntary professional organisation the British Association of Nutritional Therapy (BANT)." However, he fails to make clear that BANT are not a statutory body and have no authority to stop anyone calling themselves a nutritional therapist. You can read more about this on HolfordWatch.

Myth: Only dieticians and doctors are qualified to give diet advice
Again, he says, "The DipION foundation degree is a three year course which provides considerably more qualification to advise an individual about their nutritional needs than either a medical training or a dietetic training." This would be a hard claim to justify. Much of the DipION training is based on highly disputed views on nutrition that HolfordWatch explores regularly. If you are ill in hospital, it is the advice of dietician you will be given, not someone with a diploma from Patrick's college. Unlike a nutritional therapist, you can also be sure that a dietician will be struck off and loose their job if they give bad advice. They will not be able to practice again. Nutritional Therapists do not come with such a guarantee.

Myth: Patrick Holford is Dr Patrick Holford
No critic has accused Patrick of misusing the title 'Dr'. Some fawning journalist might have given him this title. However, this little bit of 'mythbusting' allows Patrick to remind us that he is now Professor Patrick Holford. This was quite a controversial appointment by the University of Teesside due to his mundane academic qualifications and minor published academic record. He has been asked by the University to describe himself as a Visiting Professor at the University of Teesside, in the School of Social Sciences and Law and to make sure he does not associate himself with nutrition or mental health, like he does here. You can read what the real Professor of Nutrition at Teesside has to think about this at DCScience.

Myth: Patrick Holford owns a vitamin company and/or is a vitamin salesman
This is quite an extraordinary one. He says, "Patrick Holford neither owns, nor has shares in any vitamin company", but fails to mention some huge facts. Patrick has always been associated with Vitamin sales. This year Patrick saw the entire issued share capital of Health Products for Life sold to NeutraHealth (BioCare) for £464,000. £200,000 of this is deferred until later this year depending on performance, no doubt. Patrick was appointed Head of Science and Education for the vitamin sales company. Patrick has failed to disclose interests before about his interests in vitamin sales. Patrick may not work at the check out of Holland and Barrett, but just about everything he does is promoting in some way supplements and vitamins, whether it is books, web sites, talks and TV appearances. Have a look at Bioharmony, a South African vitamin company, and see how Patrick Holford is definately not a vitamin salesman.

Myth: Patrick believes that vitamin C cures AIDS
Patrick claims he has never said this and this has been done to death. See Bad Science for the gory details. But just to remind you what Patrick really said, ‘AZT, the first prescribable anti-HIV drug, is proving less effective than vitamin C’.

Myth: Patrick recommends eating oily fish three times a day!
Well, I have never claimed he does. It would be a rather dull diet.

True: Patrick opposes fortification of food with folic acid
That may well be. But his companies have sold much higher doses of folic acid in supplement form. It took a HolfordWatch post to ensure Health Products for Life provided appropriate warnings on their web site.

True: Two ASA rulings were upheld against 100% Health
Absolutely true. Patrick claims this is a blow against his freedom of speech. The ASA thought it was because he was making untruthful and unsubstantiated claims.

Myth: Pharmaceutical companies are looking after your health
This is perhaps the one area where Patrick's critics might find some common ground, but probably not in the way he thinks. Pharmaceutical companies are like all other companies. They are obliged by legislation to maximise a return to their shareholders above all other considerations. This may create unpleasant side effects in some of their activities. But in this, they are no different from any other publicly listed company. It is just that somehow we hold them to unreasonable higher standards because they are involved in health. It is our democratic laws that create these so called monsters. However, within such companies, I am sure there are thousands of people who do care deeply about creating better drugs for people that will improve and even save their lives, and will be working on modest wages with little recognition. Patrick, like many alternative medicine advocates, likes to conflate the misdeeds of pharmaceutical corporations with the programme of evidence-based medicine. In this he is spreading the biggest myths that we cannot trust our health care workers and the drugs that have proven to be effective. Patrick has co-authored a book called "Food Is Better Medicine Than Drugs". He is wrong and this is a myth. Food is food and drugs are drugs. Yes, diet can contribute to health, but vitamin pills and supplements are a very minor part of the answer to a good, long and healthy life.

Here we see Patrick's greatest mythologising: a reductionist and nutritional answer to life's most difficult issues. Poverty cannot be corrected with fish oil pills. Mental health issues need good medical care, not just a bag of vitamins. HIV is not going to be tackled with Vitamin C, no matter how much we wish this to be true.

I think I shall end with another Bertrand Russell quote about myths,


There is something feeble and a little contemptible about a man who cannot face the perils of life without the help of comfortable myths.


Nutritionism is the comforting myth of our age. I wish Patrick would help dispel that myth.

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Bionetics: Untruthful Quacks, But Still Trading

Friday, September 07, 2007

There are many laws in the UK that ought to make trading in quackery difficult. In practice though, the laws are often skirted around or side-stepped by careful wording of claims and marketing tactics. Those of us who prefer to pop off a complaint to Trading Standards rather than watch Eastenders find it quite a frustrating business.

One of the main problems in the UK is that there is no joined up approach to dealing with the type of fraud and issues posed by quackery. If a claim is made in print media then you can complain to the Advertising Standards Authority. But if it is on the web then you may have a little more difficulty. Trading Standards operate within local councils are are primarily set up to deal with dodgy builders and fly-by-night tour operators. The web crosses these boundaries and finding a trading address may be hard. If you are worried about multi-national operations then you really have problems. Respectable companies like Google or e-Bay flout anti-quackery laws in the UK with impunity.

Take Bionetics: a company run from Camberley in Surrey. The company sells a hair testing process and claims to be able to diagnose and treat the underlying causes of many illnesses from a few strands of hair. We have seen Patrick Holford, with his Food for the Brain 'charity', make similar claims, but Bionetics take it one stage further into deep quack land by claiming they are measuring the 'energies' in the hair follicles and can measure 'toxins', pathogens, food allergies, and nutritional needs. It is the same scam as Hair Mineral Analysis but 'new-aged' up a bit with talk of applied kiniesiology and that old black box of nonsense, radionics.

The American Medical Association condemn similar practices as just a fraudulent way of selling mineral supplements. And so we see Bionetics offering a load of food supplements to correct your imbalances with some magic herbal and homeopathy pills. Customers using the service get doubly fleeced: first, on the test fee (£48-£78); and then on the subsequent course of useless pills you are supposed to take. If you are unfortunate enough to be 'diagnosed' with a food intolerance or allergy then you may be advised to take unnecessary and potentially harmful dietary changes.

Last year, someone complained to the ASA about Bionetics and they were found to be making untruthful and unsubstantiated claims,

The ASA noted the positive customer testimonials and the training undertaken by the supervising practitioner. Nevertheless, we considered that, without robust clinical evidence to support them, the claims that Bionetics methods of hair testing could "establish whether or not your body has become intolerant to 123 of the most common problem foods and ingredients" and "report on ... accumulations of toxins, problem pathogens and nutritional deficiencies" were not justified. We concluded that testimonials alone were not sufficient to substantiate the efficacy of the testing methods and told Bionetics to consult the CAP Copy Advice team before advertising the test again.
Well, that told them. The action that had to be taken by Bionetics was that 'the ad should not be repeated in its current form.' Whilst this is obviously the right finding, the decision makes essentially no difference to what Bionetics can do with their business. They can still advertise in print, but just have to be little more careful with their wording in the future, and of course the ruling makes no difference to what they can claim online. In short, Bionetics are free to carry on trading with a untruthful and unsubstantiated business that sells gobbledygook and nonsense to the public.

If you want an idea of the nonsense that Bionetics are peddling then their 'science' page is a good start,

The birth of Newtonian physics heralded a change in conventional medical thinking. Newton’s laws related only to physical matter, and ignored the “energy” factor. Opinion of the day backed Newton’s theories and modern medicine as we know it was born.

Therapies that could not easily be explained by reference to Newton became portrayed as quackery.
...
First, is the now generally held view that the cause of many of today’s most common medical problems can not be explained by conventional Newtonian theories.

So, Newton had nothing to say about energy? That will be news to physicists. And medical therapies that do not use F=ma are quackery? Utter gobbledygook.

And, the best bit,

First fact – scientists have now proved that the basic component of the universe is energy, and not physical matter. Quantum physics has replaced the Newtonian belief that the smallest building blocks of all matter are physical objects - protons and neutrons, and proved that spinning energy vortices are actually at the source. Everything is based on energy.

Second fact - scientists have proved that collections of atoms (molecules) all radiate their own energy patterns or vibrations. Everything, living or not, including our bodies and everything in them, radiates a unique energy pattern.

Third fact - scientists have proved that the body constantly communicates both internally and with the outside world through the interaction of these energy patterns. Experiments have shown that protein receptors on the cell membrane pass signals to the nucleus (DNA) when stimulated by external energy signals.

I wonder who wrote all of that? Its only intention can be to bamboozle since it is just comic book physics, innacurate and unrelated to anything medical whatsoever.

Since trading in nutritional supplements, homeopathy and herbal remedies is legal, the problem with this site revolves around the claims made regarding their diagnostic techniques and their ability to tell you which of these 'remedies' you 'need'. (Answer: none). Most trading standards officers find this whole area totally alien to them. They are much more likely to be clued up on the ins and outs of extended warranty or the return of faulty goods. A ripped off pensioner with a badly tarmaced drive is an obvious injustice. Quackery is a more insidious form of harm and more difficult to pin down.

If someone was to pay me to police the quacks of the world (where are you Big Pharma and World Government when I need you?) I would set up a Minority Report style control room and I would wear a techno-glove to move quackometer screens around my transparent display wall. I would mash up my quackometer scan results with Google Earth and direct black helicopters full of elite troops into the homes of quacks, arrest them and force them to work as orderlies in the laundry rooms of large hospitals for the rest of their natural lives. Mwa ha ha ha.


In the meantime, we must rely on Consumer Direct.

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Dr Ann Walker and Her Neanderthal Theories

Tuesday, June 12, 2007

In this story, a supplement industry spokesperson resorts to Creationist 'Science' for their evidence to support the 'crucial' nature of supplement pills, shows how we should eat like Inuits, without the messy business of catching fish (or dying young), and has a pop at one of the UK's most respected academics when he dares to point out some herbal gobbledegook.

A quackometer refrain is that where you find people saying that you cannot get the nutrients you need through diet, you will find a supplement pill pusher. And a new pill pusher has come to light this week: Dr Ann Walker, spokesperson for the Health Supplements Information Service (HSIS), a body set up to be an,

educational programme to present facts about health supplementation in a simple, a straightforward way. We aim to empower consumers with knowledge about nutrients and their crucial role for a healthy living.
Crucial, eh? Given that the HSIS is made up of many large and small business that try to flog nutripills to us, then we might expect strong marketing language. Why take those disgusting little pills if they were not crucial?

So what evidence are we given for the 'crucial' nature of supplements? How does the science stack up and should we rely on such evidence? Let's see what Dr Walker has to say on the subject.

But first a bit of background: Dr Ann Walker looks like a busy person. As well as work with the HSIS, she runs a herbalist training school with her husband, has her own herbalist private practice open twice a week, and still finds time to supervise studies in Human Nutrition in the Hugh Sinclair Unit of Human Nutrition at The University of Reading.

However, the one of Britain's most eminent scientists, Professor David Colquhoun FRS, has pointed out that Dr Walker's association with the University counts as about one tenth of a full time job. He also commented that she signs herself as a Senior Lecturer at Reading when trying to comment on the negative effects of supplements without declaring her interests as a spokesperson for the industry. The straw on the camel's back was exposing her herbalist web site as touting 'gobbledygook' when it suggests that Red Clover is a 'blood cleanser'. The term has no scientific meaning. All this resulted in Dr Walker's husband complaining to the Provost of University College London about Professor Colquhoun and his web site. The complaint alleged defamation and breach of copyright. Ann and her husband had not complained to Professor Colquhoun directly and had not answered his request for them to explain what a 'blood cleanser' was and why this was not gobbledygook.

Threatening legal action and complaining to the University without addressing David directly is a bit unsporting. Why would you do this if your views on herbal treatments stood up to examination? A simple email to David, pointing out his errors, would surely suffice? The fact that this has not happened rings alarm bells. And so, I felt it worthwhile looking at some of the other claims that Dr Ann Walker makes to see if they too support the popping of supplement pills.

Dr Walker writes articles for the Healthspan web site, which claims to be the 'largest home shopping supplier of vitamins and supplements in the UK. Tax free prices. Free P&P (UK)'. Her articles for the site are linked to various supplements and give reasons why purchasing such products are 'crucial'. I am going to pick on the first article in her list and see if it contains good reasons to buy a supplement or two.

The article is entitled 'Did cavemen get arthritis?' and is an attempt to explain why we should be buying Omega-3 and Vitamin D pills. It starts off,

We often hear that the ideal diet to prevent all chronic diseases, including arthritis, is the Stone-Age Diet, which was believed to be based on the meat of hunted animals and the leaves, roots, seeds and fruits of gathered wild plants. Did the ancient Stone-Age diet really combine the best features of what we now call healthy eating? In this article, the links between evolution, nutrition, dietary change and arthritis are explored in relation to archaeological evidence.
It is not clear where we can hear that diet can prevent all chronic diseases. This sort of claim is typical of nutritional therapists and is highly controversial, mainly because there is little evidence for it.

Dr Walker continues,



The earliest known case of human arthritis was found in a cave at La Chapelle-aux-Saints, France in 1908. It was the bent-over frame of a Neanderthal Old Man, who lived 60,000 years ago. His ape-like spine was responsible for the myth that the Neanderthals were one of the missing links in human evolution. But subsequent finds suggest that they were regular humans who just looked a little different from us and that their skeletal deformities were due to diet.

The specifics of the dietary problems are explained as follows:



During the Ice Age, Neanderthals lived in dark caves and probably suffered from vitamin D deficiency due to a lack of sunlight. Hence, if their diet was low in fish, they not only missed out on its rich vitamin D content, but also on its omega 3 fatty acids, with consequent risk of the development of soft, deformed bones and arthritic joints.

The first word that springs out here is 'myth'. Now, the question of whether Neanderthals are our evolutionary ancestors, or our cousins, or even hybrids, has been the subject of much debate and research, But to call it a 'myth' is a bit odd. The next bit is even stranger. Dr Walker claims that subsequent finds now prove that Neanderthals were just plain old humans, maybe a little odd looking, but with dietary problems. Specifically, a lack of Vitamin D would have caused rickets and deformed their bones.

These sorts of arguments about Neanderthals are quite common on the web. However, you will not find them on science web sites but on web sites displaying the rantings of creationists and so-called Intelligent Design advocates. These arguments are important to the creationists. The existence of Neanderthal bones, along with fossils from other homo species, are excellent evidence that archaic forms of humans existed, quite distinct from ourselves, and that evolution can explain their development from earlier, more ape-like ancestors. This is bad news for creationists who like to pretend that no such 'missing links' exist. And so the dissemblers on such sites paint these bones as those of diseased normal humans. A good example of the type of argument can be found on the All About Creation web site. The phrasing and style of argument displayed here is remarkably similar to Dr Walker's site.

The idea that Neanderthals were deformed and diseased ordinary humans has a long heritage, going as far back as the 19th Century German Anatomist Rudolf Virchow, who examined the skeleton of a Neanderthal and pronounced it a victim of rickets and a good bludgeoning around the head. By the beginning of the 20th Century, such ideas had been proved to be nonsense and now they are only to be found on christian literalist web sites (and the odd vitamin sales site).

We now have a much better view of what the Neanderthals were. Far from being backward, diseased and brutish, our cousins were in fact highly successful colonisers of Europe and the Near East. They thrived for hundreds of thousands of years and their remains have been associated with complex hunting and tool making, control of fire and cultural artifcats. Whereas the later arriving sapiens adapted to the harsher environments of Europe though technology, Neanderthals survived through physical adaptions. Their bodies were not diseased but strong and stocky in order to conserve heat and hunt effectively. Their bodies show no signs of rickets. Rather than having the grossly weakened and twisted bones of a rickets victim, their bones are 50% stronger than ours and show none of the usual symptoms of the disease. Why they finally died out, and our own ancestors survived, is still being hotly debated as more evidence comes to light. However, it might be worth noting that the natural assumption that modern humans were far superior in their adaptions for the modern world may yet turn out to be hubris. Neandethals may yet turn out to have a longer dominion over their world than we do.

To further the idea that we will become more Neanderthal like if we don't take our Vitamin D and Omega-3 pills, Dr Walker goes on to more theories about fish oil in the diet of earlier humans. She says that intakes of "vitamins, minerals and phyto-chemicals, such as flavonoids, would have been much higher than today" and this may have made possible brain growth. It is not clear why she believes this.

But, in support of at least part of this, she cites the work of Professor Michael Crawford who published a theory in a 1989 book that early humans would have had to eat large quantities of seafood in order to get enough omega-3 for brain growth. This idea has been incorporated into what is known as the aquatic ape theory, an interesting but controversial idea that early human evolution must have gone through a phase where our ancestors lived in water. The theory is supposed to explain various odd human features such as our ability to hold our breath and swim and our nakedness. The aquatic ape theory has not gained acceptance as so many of the features the theory tries to explain can be explained in other ways. In similar ways, the fish-eating ape theory of Michael Crawford has been argued to be unlikely. John Langdon recently published a paper in the British Journal of Nutrition that reviewed the literature to see what support there may be for the theory and found that there was probably no need for an extreme fishy diet.

Dr Walker goes on,



There seems to be little doubt that many current health problems result from a mismatch between our genetically determined nutritional requirements and our modern diet. According to numerous studies, the Stone-Age diet, high in fruit, vegetables and fish, is still the best for modern humans to reduce their risk of
chronic diseases
So, far Dr Walker has given us little to convince us of the idea that chronic problems such as arthritis are due to our deviation from a stone age diet. Indeed, the leap to the 'crucialness' of taking supplement pills is even more absent. Why not just advise people to have a diet high in the food stuffs our ancestors ate?

Finally, Dr Walker says,



Interestingly, glucosamine and chondroitin (now widely used as supplements to reduce the symptoms of arthritis) are both sourced from marine life. The health benefits of seafood may explain why Greenland Inuits have one of the lowest rates of arthritis in the world.
This article is getting far too long now to look into the glucosamine and chondroitin claim, so I am happy to pass over to Coracle on Science and Progress to see what weight this bears. However, Dr Walker tries to convince us that Inuits have low levels of arthritis and this may be caused by a high fish diet. However, others think that such disparities, if they truly exist, may well have genetic components. It is also worth noting that Canadian Inuits have a life expectancy 10-15 years lower than the average Canadian. Whilst there are many factors that will play a role in this, it has been noted that the Inuit diet must have one the lowest intakes of fresh fruit and vegetables in the world.

The whole hypothesis that our caveman ancestors had superb diets that we can only emulate by buying supplements from Dr Walker's sponsors must be ridiculous. Today's western consumer has access to year round fresh fruit and vegetables, a constant and predictable supply of grains, meat, fish, dairy products and jaffa cakes, and almost never goes through periods of shortages or restrictions. Diets do go wrong, with people eating too much, or eating in an unbalanced way. But, supplements are not the answer, in most cases. Daft tabloid dietary advice, nonsense from media nutritionists, fads and scare stories all confuse people into believing organisations like Dr Walker's marketing firm. Articles, like this Neanderthal one, are not helping.

Ironically, Dr Walker might be nearer the truth of advocating a Neanderthal lifestyle when she is promoting her herbal remedies. Human beings have a long tradition of using plants in therapeutic ways and this undoubtedly goes back into our prehistory. As our ancestors evolved, so their brains got better at fathoming causal relationships in the world. Tools and technology are the consequence of brains that can accurately model cause and effect relationships. To those emerging human minds, the instinct to find causal reasons for disease and to take action to cure must have been strong. After all, humans can influence and manipulate so much of their world, why not their bodies and their illnesses? It is interesting to speculate how humans' love of quackery comes from those primitive instincts and how our minds still seek patterns and explanations in illness. Is herbalism deeply rooted in our evolutionary past?

Did Neanderthals use herbs to heal? Tantalisingly, there is some evidence from a grave in Iraq. Maybe, our relationship with plants is even deeper than the Neanderthals. Last Christmas, I had the pleasure of meeting a researcher who was off to Borneo to study how Orang-Utans maybe self-medicated with various plants. She was going to be collecting Orang pooh for six months and studying it, and was obviously destined to become the Gillian McKeith of the Orang-Utan world. But with an accredited PhD. And even more matted ginger hair.

But to fall for the alluring idea of the 'wisdom of the ancients' and their 'natural' healing powers would be missing what was going on here. Maybe, some plants had a therapeutic effect. Maybe, the action of a social group using plants gave a strong placebo response in the ill. As we find today, many illnesses would be fought off by an immune response or be self-limiting in some other way. The act of healing rituals cemented social bonds and the plants used formed part of the groups' defining cultures. There is evidence that Neanderthals cared for their sick and elderly, however, the value of using plants in healing was probably more cultural and social than pharmaceutical.

We scientific humans, however, have developed skills that allow us to work out which plants really have beneficial effect, and we have technologies that allow us to refine the chemicals that cause the effect, how to minimize risks and side-effects and how to standardise doses. It's called modern, scientific medicine. Dr Walker's herbalism has more in common with our ancestors shamanic rituals than with what goes on in hospitals. If there is good evidence for the beneficial effect of a herb then it ceases to be herbalism and becomes part of the tools of real medicine. This does happen, of course. The majority of drugs now used have their origins in plants and other natural substances.

However, Dr Walker appears to be more rooted in our Neanderthal past using mystical and non-scientific explanations for herbal remedies. Professor Colquhoun was quite right to point out that using terms like 'blood cleanser' is just gobbledegook. Fortunately, I have just heard that his web site will be re-instated on the UCL servers and that the university consider the meat of the complaint groundless. So much for legalistic threats. Can we get back to the science now please?

So, why did Neanderthals not get arthritis? Was it fish oil? Is this the answer?

Perhaps, it had something to do with the probable life expectancy of a Neanderthal being just 20 years.


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Holfordism: Understanding Patrick, Optimum Nutrition, and the Nutritionist Industry

Thursday, May 10, 2007

Patrick Holford has built up a very impressive and comprehensive empire; networks of web sites, charities, a college, educational trusts and of course, books, TV shows, supplements sales, and licensing deals. It is a very impressive achievement and it would be hard to argue that Patrick, and his philosophies, did not pretty much dominate the UK nutritionist scene. Some nutritionists might outsell him in book sales, but none have created such influence. Patrick has had his set-backs over the past 30 years, but now, mention ‘nutritional therapy’ in the UK and you will soon come across the name of Patrick Holford. The energy and drive required make this happen over the years is indeed remarkable.

It is a far reaching network. Even the bodies that set themselves up to govern the profession of 'nutritional therapist' are indebted to him. A list of the people involved with the British Association of Nutritional Therapists (BANT) will reveal many names whose qualifications are given as DipION, from the London college that Patrick set up many years ago. Patrick, himself, was awarded an honoury Fellowship of BANT. (One has to hypothetically wonder what would happen if one had cause to complain to BANT about something you felt was not right about Patrick. )

There are other celebrity media nutritionists out there too, but again, most stand in the shadow of Patrick. Columnist Dr John Briffa has attended training courses at the Institute of Optimum Nutrition (ION), and now gives lectures there; the Food Doctor, Ian Marber MBant Dip ION (not a real doctor) gained his qualification at ION; and so did the Channel 4 Diet Doctors, Vicki Edgson Dip ION (not a real doctor) and Dr Wendy Denning (this time, a real doctor). Perhaps, the only major name missing is 'Dr' Gillian McKeith.

The feat of building this nutritionist world is even more remarkable when one remembers that Patrick does not have a degree in nutrition, or indeed any statutorily recognised qualification in such matters. Patrick comes from a psychology background, but at some point, according to his own biography, he became interested in the nutritional impact on mental health. He then says that he studied the ideas of Linus Pauling and became fascinated with Pauling's ideas on 'molecular nutrition'.

Now, Pauling has a unique and outstanding position in science in that he is the only person ever to receive two unshared Nobel prizes. One is for quantum chemistry and the other, the Peace prize, was awarded for campaigning against atmospheric nuclear testing. Towards the latter part of Pauling’s career, he became convinced that Vitamin C was a miraculous substance that could transform our health. Out of these ideas came the concept of Orthomolecular Medicine and Orthomolecular Therapy. The core of this idea is that you can treat disease with large quantities of nutrients, far beyond that which you would find in the best of diets. Supplementation with gram level quantities of vitamins is what is required to achieve this health boost. Somehow, these large doses are seen as 'optimum' for the human body. Patrick calls this the medicine of tomorrow. It has been the medicine of tomorrow for quite a while now.

When one criticises the concepts of Orthomolecular Therapy, one is almost immediately reminded of Pauling’s god like status in science by its advocates. Who am I to question a double-Nobel laureate? However, it is equally as easy to be told that Pauling's nutritional convictions should be a warning to us all not to take scientific authority as proof of a proposition. More than that, Pauling shows us that when an accomplished scientist talks about areas outside of the domain in which they have excelled, we should be just as suspicious of the claims made as of claims made by anyone else. Nobel Prizes do not infer omnipotence and infallibility.

Despite the allure of believing that mega-vitamin doses can help alleviate all sorts of health problems, the scientific research to back this up has been rather weak, an idea regularly now explored on HolfordWatch. This is not just because, as Patrick would claim, that vitamins are unpatentable and so of no interest to ‘Big Pharma’, rather that when the research is done, the results are invariably disappointing. This is a big shame. It was such a good idea.

In retrospect, there is no real surprise to this lack of success. Just because a mineral or chemical acts as an essential part of a diet at low concentrations, does not mean that it will take on therapeutic qualities at very high doses. It may just as well take on toxic qualities. Many vitamins and minerals are now well known to give nasty side-effects and even cause cancer at doses higher than the recommended allowances. This is because 'naturalness' and a continual low-level presence in the body does not guarantee tolerance at excessive 'unnatural' levels. Each mineral or vitamin has to be taken on its own merit, along with every other possible chemical, in the chance of becoming the next wonder drug or treatment. There is no magic in minerals, no panacea in Vitamin C, no matter how bewitching the idea.

Orthomolecular medicine has not died with Pauling. But, first it is right to note that Linus had every right to dream up fanciful new ideas. The creativity of science depends on wild hunches, dreams, flashes of insight and sometimes what is even seen as madness. But just because an idea is persuasive, alluring or even unconventional, does not mean that it is right. Science must discard those ideas that fail experimental tests, no matter how much we would wish them to be true. Starting out as a promising idea, orthomolecular medicine must now join the others in the 'good ideas that failed' cupboard, including the flat earth idea, n-rays and cold fusion.

It is maybe the simple attractiveness of orthomolecular medicine that has meant it has survived beyond its natural lifetime. One can see the core of the syllabus of ION coming from the ideas of Pauling and his followers. Those that call themselves orthomolecular therapists follow the patterns of providing health questionnaires, hair mineral analysis, optimum target levels, and then prescribing many vitamin and mineral supplements, sometimes way beyond RDA levels, as well as large dietary changes. But, the science behind this methodology is heavily disputed. For example, I have written about the problems of Hair Mineral Analysis previously, a subject Patrick studied at postgraduate level, but failed to complete.

Patrick is the UK representative of the International Society for Orthomolecular Medicine. The Institute of Optimum Nutrition and its philosophy may be seen, at least in part, as a re-branding of these ideas for a British audience. But by clinging to these ideas, Patrick has cut the nutritionist industry he has created off from mainstream dietary thought. There is now a chasm between scientific nutritional studies, as typified by the work carried out largely by Registered Dieticians, and the work carried out by ‘alternative medicine’ nutritionists, as typified by your ION educated therapists. This is a conscious act; Patrick and BANT make it quite clear that Nutritional Therapy is a ‘complementary and alternative medicine’, and so is more aligned with homeopathy, reiki, magnet therapy and angel healing than science. By clinging to alluring ideas in the face of contrary evidence, nutritionist science has become more like a pseudoscience and their health claims and practice, quackery.

The whole concept of 'optimum nutrition' appears to be rather intellectually and philosophically lacking. We are all rather special apes. We have evolved from common ancestors with chimps, and our furry cousins appear to have quite broad diets of mostly plants, supplemented with occasional meat, not unlike what dieticians tell us we ought to be eating. But homo has taken this basic food pattern and exploited it to its full potential. Various waves of our ancestors spread out from Africa, through forests, grasslands, deserts, coasts, mountains and frozen wastelands. Our diets changed as our ancestors moved, with the diet changing must faster than our bodies evolved. The success of humans appears to be in some major part due the fact that we can cope with huge changes in dietary inputs and still maybe live to 40 or 50 years or so without medical intervention. We exist on a broad nutritional plateau of possibilities, not a supplement sustained 'optimum'. Many species must exist within narrow nutritional windows; we, most obviously, do not. It would appear highly improbable that our current generation should suddenly be susceptible to small variations away from the nutritionists' 'optimum'. Of course, we can stray off that plateau into the McDiet lowlands - but Patrick is preaching to many of us most firmly rooted on top of it.

The whole concept of '100% health for life' appears to deny how we can choose our level of health (to some extent) and that anything less than 100% is 'bad'. A rugby player ends up battered at the end of the season, but willingly enters the next season for the life-enhancing benefits that the game brings. Parents may accept the inevitability of exhaustion of looking after a newborn, and many accept stressful jobs for the rewards that it may bring later in life. We trade health for other things we value. But more importantly, our bodies go through natural cycles of renewal and regeneration and our rhythms of health are a natural part of our lives. And when we do succumb to a virus, it is not because of some moral shortcoming in not keeping ourselves on that pinnacle of nutritional perfection, but rather because our immune systems have not encountered this particular cold virus before, and our body's evolved defence mechanisms are kicking in. '100% health' promises and ideal that is not meaningful, possible or even desirable for many of us.

As you might then expect, Nutritional Therapists have a strong streak of anti-science in their creed; the rejection of ‘the other lot’, the dieticians who are more cautious in their interpretation of data and a huge distrust of mainstream medicine, their drugs and practitioners. As with almost all people who call themselves complementary therapists, there is the inevitable tendency to disparage those they say they complement. Nutritionists also do tend to embrace the much quackier side of medicine, with many practitioners also offering highly dubious techniques from reflexology, homeopathy to naturopathy.

Moreover, I would contend that Nutritional Therapy is more than just another alternative medicine. In order to understand it, it is worth looking at its cult-like qualities as well. Whereas an alternative medicine like homeopathy is diffuse and widespread in its allegiances, Nutritional Therapy still very much has its recent founders and living gurus. With its god-like revealer, Pauling, and his messenger in Britain, Patrick, its special college, somewhat outside of the main education establishments, its rather closed synod, BANT, and not forgetting its holy scriptures, the New Optimum Nutrition Bible. Optimum Nutrition has more in common with scientology than science. And I mean this in more than just in a metaphorical way.

As the prophet of nutritional healing, Patrick is reaching out to the people of Britain, bringing them a message of hope that society's ills can be cured by dietary changes and vitamin pills. The evils of the drug industry, the misery of disease and the side-effects of Big Pharma's drugs can be side-stepped by just eating better and popping pills. He calls the children to come to him through the Food for the Brain programme, and then offers to rid them of the evils of ADHD and underachievement, by banning their loaves and feeding them fish transubstantiated into thousands of miraculous supplements.

The Food for the Brain charity is on a messianic message to liberate the sub-optimally nourished children of Britain and to transform their brains into supplement-popping nutritionist consumers. Although Patrick talks quite rightly about the need for good diet, supplements are very much there at the front of their schools projects, being promoted and dished out for free, getting you hooked. The Orthomolecular programme is influencing thoughts here. My message is not one of impropriety as people can buy supplements anywhere, but when Patrick has so comprehensively covered the nutritionist space in the UK, and if the schools programme is successful, then many more fish oil pills will be popped, books will be bought, hair analyses performed and nutritionists consulted. That web of business will invariably fall back into the walled garden of BANT practitioners and so naturally help Patrick's disciples.

It is not the messages around eating well that is wrong. If Patrick helps kids eat their greens then great. It is the message that 'Food is better medicine than drugs' (the name of a book he has co-authored) and the implication that supplements are even better than food is the one we should be critical of. It medicalises the food we eat. It turns eating into a health obsession. It confounds nutrition with medicine, the healthy with the sick, and drugs with profit motives. It adds to the neuroses we have about food, rather than diminishing them. Rather than being taught to enjoy food and celebrate its diversity and its pleasures, we are being taught to fetishise what we put in our mouths.

So, we have two worlds in the UK. Worlds with very different views on how food and diet affects our health and how we can manipulate diet to improve our health.

The first world is typically populated by scientists and dieticians. They take an evidence-based approach to understanding food and are cautious in coming to conclusion where there is insufficient data. They work in clinical practice, in hospitals, universities and on an NHS wage. They advise on good, affordable and understandable diets, and treat patients who are sick and need careful advice on their road back to health. They concentrate on the overall diet and not on an obsession with nutrients. They are regulated under law, have transparent and meaningful governing bodies. They are accountable for their actions and can be struck off if they fail in their duties. They promote their work in science journals. They share their canteens with nurses, surgeons, medical students and doctors.

The second world is populated by lawyers, accountants and journalists that have undertaken a career change. Younger students enter independent nutrition colleges and need little scientific training to do so. If they don't get training, they add 'Dr' to their name anyway and get a contact with Channel 4. They selectively pick evidence that suits their alternative philosophies and learn to be suspicious, if not downright hostile, to science and medicine. They work in private practice and sell food supplements, questionable allergy tests and hair mineral analyses. They confuse allergy and intolerance, and fetish on vitamins and minerals, whilst advising clients to remove whole food groups from their diets. They sell their business to the worried well and poke around in their poo. They are not statutorily regulated and so lack that accountability. They promote their work in newspapers and magazines. They share their Richmond bistro with reflexologists, personal trainers, homeopaths and TV producers.

Does this divide matter? Surely, if the end result is that people eat better, then who cares how we got there? It is important to ask though if we do end up at the same point. Does Nutritional Therapy provide health benefits? Having stepped outside of the scientific mainstream then this is more difficult to answer than it should be. People like Patrick complain that as vitamins are not patentable then the incentives to do the research are not there. This rather sidesteps the moral incentives to be sure that what you preach is true. Much science is done for its own sake if it is felt to be worthwhile. What more worthwhile cause is there than easy routes to health through nutrition? The sale of food supplements in Britain is worth over £200 million annually. Some of Britain's biggest companies are involved, such as Boots. Holland and Barret is owned by one the largest pharmaceutical companies in the US. Surely 1% of these sales would provide a very good start to a research fund. This would be much less, pound for pound, than 'Big Pharma' spends on research. Patrick could be instrumental in corralling 'Big Nutripharma' into similar activities.

But I think it it gets worse. With the Nutritional Therapists emphasis on cutting out whole food groups and on cramming useless supplements, diets could indeed worsen under their advice. Patrick has been recently criticised for Food for the Brain approaches that could have damaged an autistic child. Furthermore, with Patrick's interest in mental health there is the a real risk of harm if such advice leads to sub-optimum control of the illness. Mental health problems wreck lives, destroy families and kill. There is no scope for wishful thinking not backed up by sound evidence. The very nature of mental health problems means that it can be difficult to carefully manage a therapy with a patient. Adding groundless nutritional advice into the mix, and instilling distrust of mental health professionals, cannot be good for patients.

So, could we have imagined a different history, where Patrick came back from his Paulingian epiphany and put his undeniable talents and energy into a more science-based programme on nutritional health? Would we have a more unified and positive approach to dietary information in the UK? Somehow, I doubt it. There may always be a tempting hole for someone to fill, where people will believe that a multivitamin is a shortcut to eternal health. Parallels with Holford exist in other countries. Germany has Matthias Rath who claims to have also been inspired by Pauling, who has rebranded Orthomolecular medicine as 'cellular medicine', sells loads of supplements, but, whereas Patrick tends to focus on mental health, Rath focuses on HIV and cancer for his nutrient panaceas. His advocacy of vitamin C as an AIDS cure in South Africa has met with, what can I say, severe criticism. Tens of millions of people have the HIV virus in South Africa and there is a large HIV denialist movement that extends up the highest reaches of government. There is no room for equivocation here and Patrick's own mixed messages on Vitamin C being better than AZT, could have the most serious consequences.

Modern medicine is founded on the depersonalisation of illness. It rejects the subjective and seeks dispassionate views. Its undeniable success in doubling life expectancy, eradicating diseases, transplanting organs, and showing us that smoking is bad has been achieved by what looks like treating people as numbers, data and, at times, test subjects. By an ironic twist, this apparent scientific coldness allows us to strikingly transcend the inhumanity of sickness and disease. However, the perception of indifference and distance may be the very thing that makes Patrick's message of nutritional health answers so alluring, and allows the nutritional therapy business to survive. People want to feel their health fears have personal meaning and are controllable.

The impact of Patrick's nutritional army is a confused public that hear contradictory evidence daily in the newspapers. It results in unnecessary worry, in meaningless expense, and forms a distrust of authorities that could actually offer sound advice.

We are being dis-served at our dinner table by the nutrionist dogma.

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Quack Word #39: 'Superfood'

Friday, February 02, 2007

Regular listeners to BBC Radio 4's Womans' Hour will have recently heard nutritionist Suzi Grant extolling the virtues of so-called superfoods. Quackery, I say.

But what on earth can be wrong with a superfood? Surely eating foods rich in nutrients has nothing to do with quackery, but is just common sense? I don't think it is quite that simple, and I would contend that anyone using the word 'superfood' is a quack and deserves to score Canards on the Quackometer. Using the term 'superfood' is at best meaningless and at worst harmful. Let me explain.

Suzi has been appearing on the show regulalry talking about her ideas on superfoods. This Friday's edition of Womans' Hour (listen here) was not such a clear run for her though. This time, Suzi was joined by a dietitian by the name of Catherine Collins. Now, as you know, dietitians are for real. They train for years, have to be registered in order to call themselves a dietitian. They are accountable for what they say and can be struck off if they behave in inappropriate ways. They work in hospitals. Nutritionists tend to be or do none of these things. Anyone can call themselves a nutritionist or nutritional therapist. You are a nutritionist. Tell your Mum - she will be proud. They are accountable to no-one but their own conscience and need no training. What training they do have may be severely lacking in credibility. If you are ill with a condition that needs sounds eating advice, like cystic fibrosis, you would best talk to a dietitian. Taking advice from a nutritionist could well seriously damage your health.

So, Catherine (dietitian) vs. Suzi (nutritional therapist). The show was all very Radio 4, cosy and good natured and rather lacked the impact that it ought to have had. After all, Catherine was there to debunk the superfood nonsense, but the interviewer, Carolyn, rather engineered the conversation to an apparent consensus - which there most definitely was not. So, let us here have a look at the issues.

Let's start with a definition of superfood... and at the first hurdle we get stuck. There is no accepted definition, and definitely no scientific way of classifying foods into superfoods. Suzi contended that, when faced with the choice of blueberries and lasagne, she 'knows' which is a superfood and which is not. (The berries, obviously!) Catherine thought this rather ironic as dietitians do not look at individual foods particularly, but instead try to get people to eat 'super diets'. And a Southern Mediterranean diet, with its balance of food groups, including lasagne, is very close to what might be considered a 'super diet'. Of course, Suzi contended that eating loads of lasagne will make you feel woozy and so on. If you stuff yourself silly, answered Catherine. But of course, Italians do not do that. They eat small portions, of many courses, in a varied meal. Moderation, variation and balance. Simple stuff for a super diet. So, the difference so far can be summed up as the dietitian concentrating on the whole diet (holistic, dare I say) and the nutritional therapist fetishising particular trendy foods.

So, is the thing about superfoods just misdirected good intentions? I think it is worse than that, as nutritionists tend to surround their superfood advocacy with wrappings of pseudoscience, mumbo-jumbo and misinformation. This is not good as it confuses people, misinforms then and gets in the way of understanding what makes a good diet. This side of the superfood phenomenon was also on display in the BBC interview.

The first idea that is just plain wrong is that just because certain foods are bursting with a particular vitamin or nutrient then they will be especially healthy for you. The idea is that because Vitamin C stops you getting nasty illnesses, then lots of Vit C must be very, very healthy. The truth is that your body has a requirement for sufficient nutrients in order to work. Sufficient is the key word here. If it has an excess amount of these nutrients, and cannot store them, then they will essentially go to waste. So much food quackery is based around the canard that 'more good stuff is better'.

Next, there are certain woo-like beliefs that seeds and sprouts are 'bursting' with all the 'energy' that a plant will need for its life. Utter rot. Plants obtain their energy from photosynthesis and nutrients and water from soil. A seed's job is to produce a leaf or two and a small root so that it can start extracting the stuff from the environment that it will need to grow. In that sense, a seed is no more special than any other plant matter. Lucky seeds do not contain all that energy the nutriquacks talk about. Imagine the energy in an acorn required to make an oak tree. One wrong tap and it would go off like a nuclear bomb. Dangerous walking in Autumn.

One last canard on display was that the colour of foods is very important. Superfoods are often brightly coloured. Somehow a food's nutritional value can be judged by its colour. Now, to be fair, getting people to eat a variety of different coloured foods may help in promoting variety and the use of fresh products - but that is it. Colour is not a flag for nutritional value, but might just liven up a damp salad.

I can almost hear Suzi typing an angry email to me saying that all her pronouncements are backed up by scientific studies. To that, I would say that Ben Goldacre has done a fantastic demolition job on the quality of superfood research. In this Saturday's Guardian he wrote about finally getting hold of 'Dr' Gillian McKeith's PhD 'thesis', probably better described as a PhD pamphlet and recipe book. It has long been expected that its academic quality may be questionable as her PhD was awarded by a non-accredited US correspondence college cum vitamin supplement shop. Best read Ben's analysis of the thesis for all the gory details.

I said earlier that concentrating on superfoods could well have the capability to actually harm people. I think this comes about as heeding advice about taking superfoods misses the big picture. And the big picture is to simply eat a balanced, varied and modest diet. Superfoods give the impression that ordinary, affordable and everyday foods are somehow deficient. Rather than spend five pounds on wooberries and mumbo-jumbo bean sprouts in Waitrose, a family would be better off buying regular and larger quantities of fresh fruit and veg from their local market. On a restricted budget, it is even more important to ignore dubious, expensive products in the belief you can take shortcuts to a good diet. Rather than buying imported African blue-green energy-algae, with all the CO2 emissions associated with travel, eating a cheap British apple would be better for the environment too.

So what's left for superfoods? Little really. Like most alternative medicine quackometer words, it is a word without substance and is just a marketing word, like 'holisitic', 'organic', or Gillian McKeith's use of the term, 'Doctor'. The word sells expensive berries in Waitrose, bottles of weird algae extract on nutriquacks' web sites, and unimaginative and lazy recipe books. Oh, and it fills slots on the radio with nonsense.

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The First Annual Quackometer Awards and Year Review

Friday, December 08, 2006

The Quackometer has been up and running for just about a year and has seen some serious traffic increases over the past six months. Starting off with just a few hits per day, the daily unique visits now stand in the many hundreds, with a peak recently of several thousand. Cripes! What started off as a bit of a bored joke has now grown into a proper web site.

So, a quick, tearful thanks to all the people who keep coming back. Thanks for all the correspondence, both encouraging and threatening. I hope 2007 will throw up richer, funnier and more useful functionality and content. Plus a few more innevitable threats.

So, to the main business. The quackometer scans various news sites twice a day on the look out for quack stories. I thought is would be good to review what has been found, where the stories are coming from and who is writing them. Awards will be made.

But first, an apology and admission. This is going to be very UK-centric - my time has very much concentrated on the UK press at the expense of many sources of potential quackery around the world. Maybe, I can get this working better next year for overseas news sources. I must say though, that the UK does look like its newspapers are particularly prone to printing quack nonsense. More research is needed to see if this true. Also, I must point out that the Quack News Scanner was only working from August - so not a full year yet in review.

And now for he disclaimers. This is not a scientific study! I make no bold claims to have conducted a comprehensive review of all the papers and I have not done extensive validity checking on all the spotted articles. Life is short and it is just for fun. Also, not all papers are represented. The Independent and Express are the big omissions (for technical reasons) and this is a shame since the indie spurred me on with a silly piece about electrosmog earlier in the year. Nor do I include the red-tops (bar the Mirror) partially for technical reasons, but mainly because they are different sort of beast where their readers engage with the paper in different ways than other more self-important titles. (My feeling is that papers like the Sun are not quite so credulous as one might naively suppose - I will be looking into this further). Finally, all the stories listed below, may not be quackery. As always, read and research and make up your own mind.

So, straight into the first award...

Quackiest News Source

The summary of scores for stories since the beginning of August 2006 is...

1) The Daily Mail with 38 stories and a total of 157 Canards
2) The Times with 30 stories and a total of 132 Canards
3) The Guardian with 15 stories and a total of 67 Canards
4) BBC with 8 stories and a total of 29 Canards
5) The Mirror with 6 stories and a total of 21 Canards
6) The Telegraph with 1 stories and a total of 3 Canards

(All papers include their Sunday equivalents)

So, hardly a surprise that the Mail (and Mail on Sunday) lead with 38 stories that scored over 3 Canards. The Times is not far behind. However, analysis of the data reveals a few interesting points. The Times score predominantly comes from its "Health alternatives" column. This is clearly flagging the stories as being 'alternative', or as we like to say here, 'not real'. The Mail on the other hand makes no such gesture to alerting its readers that bollocks may follow.

It is interesting to note, that the Guardian has the highest Canards per story ratio. Maybe this is because the Mail tends to let a bit of quackery slip into lots of stories rather than just concentrate on the big quack scoop. The Mirror's stories can be pretty much put down to one columnist, a Ms Gillian McKeith. No more to say there then - she has aggressive lawyers. And congratulations to the telegraph for only scoring 3 Canards for one story promoting osteopathy - but at least in an area where this technique has a chance of working.

So the winner of Quackiest News Source really has to be - The Daily Mail - Congratulations!!

A well deserved win. Its continuous commitment to publish rubbish health stories coupled with very few warnings to its readers that what is going to follow is complete nonsense mean that it was hard to beat this year. Furthermore, its commitment to give telephone numbers and web addresses of quack suppliers will undoubtedly result in many of its moderately wealthy, middle-class readers handing over their hard-earned dosh to the fraudulent and deluded. Despite the Mail's aversion to tax of all forms, this is undoubtedly the Mail's facilitated tax on the gullible.

Quackiest News Story

At the end of this blog, I have given a list of all stories the quackometer found that scored over 5 Canards.

A couple of smashing stories really stand out. Dr Danny Penman's remarkable story about the healing properties of prayer was quite special. Also, the Times mindless plug for that rather silly technique Bi-Aura stood out from the crowd. But, by a country mile, the most ridiculous and credulous story of the last four months has to go to Sarah Stacey for that outstanding piece of work Good vibrations in the Daily Mail. The Quackometer spotted it, gave it 10 Canards, and it is difficult to niggle with that analysis.

The story plugs several different 'therapies' - all for a made-up illness and, at least in the case of the QLink pendant, it is difficult to conclude anything other than it is fraudulent. The QLink is a classic piece of pseudoscience, invoking quantum theory to explain its non-existent properties. There is a cast of thousands in the story, all offering testimonials for the QLink trinket, including Dr Wendy Denning (who still cannot spell complementary), Professor Jobst and Dr Mark Atkinson. Oh, how I love titles.

The winner of Quackiest News Story is - Sarah Stacy with 'Good vibrations'.

I think Sarah would also deserve...

Quack Journalist of the Year

for her unwavering commitment to writing and promoting all manner of quackery in the Health Notes section of the You supplement of the the Mail on Sunday. She has written a string on quacktastic stories, always with a good plug for the source, most often, Victoria Health. (If you join the VH Club, you can get a free Sarah Stacey book!)

So, the Mail has done remarkably well this year. Any surprise? Not really. As was recently well put on the badscience blog, nutritionism (or nutriquackery) is a particularly right-wing pastime with an obsession for personal responsibility for your health rather than looking to the wider society for causes and solutions. Thus, it is only your own fault if you are fat and poor, unhealthy or have badly behaved and underachieving kids. Pop a supplement pill to improve kids GSCE results rather than support and send your kids to the local school. The Mail's whole point of view is based around a distrust of any authority that could challenge its small minded world view. Science and scepticism are direct challenges to the myths and delusions of its approaches to the problems of health, government, immigration and economics. No wonder quackery thrives.

Oooh. The little black duck got on his soap box for a moment. Back to a few more quick awards...

Most Blatant Piece of Dodgy Science Acting as a Marketing Press Release...

Dr David Thomas and the Mineral Depleted Food Scandal.

Jumping the Gun Award...

Gerry Potter, Professor of Medicinal Chemistry [de Montfort], and Dan Burke, Emeritus Professor of Pharmaceutical Metabolism for their work on salvestrolsTM.

Dodgiest Hawaiian Shirt...

Paul Pearsall for his work on Cellular Memory

Most Shameless High Street Quackery Supplier

Boots the Alchemist for their faithful pushing of homeopathic products to the public. Given that they publicly state, 'integrity in the community, environment, marketplace and workplace govern all our activities', pushing sugar pills as medicine is just not acceptable.

Most Distinguished and Ethical Quack...

has to be the Distinguished Provost of the Royal College of Alternative Medicine, Professor Joseph Chikelue Obi - although those are his words, not mine.


Finally, another plug for Sense About Science - a charity that I will urge you to make a small donation to. Their goal is to provide a source of contacts and information that the media can use to validate and research the science behind the headlines. I hope their work puts the quackometer out of business. It's not a homeless charity, or one for poorly puppies, but I think this is a cause well worth popping a few quid via paypal to.

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those quack stories in full...

10 Good vibrations Daily Mail
8 Ear acupuncture is the latest celebrity fad but does it work? Daily Mail
8 The English patient The Times
7 Can you feel the force? The Times
7 Health panel: How can I cope with crippling migraines Guardian
7 Osteoporosis; human papilloma virus; boosting your immune system The Times
7 The facts about prebiotics Daily Mail
6 Anxiety; back pain; green tea The Times
6 Back-pain acupuncture 'effective' BBC
6 Carol Barnes: How alternative remedies helped me beat the menopause Daily Mail
6 Erectile dysfunction and low libido; ginseng; irritable bowel syndrome The Times
6 How toxic is your body Daily Mail
6 It works for me: McTimoney chiropractic The Times
6 Natural household cleaning products; eczema; using homeopathic arnica during childbirth The Times
6 Organic milk better for a healthy diet Daily Mail
5 A feeling for healing The Times
5 Cereal offenders Daily Mail
5 Could spiritual healing actually work Daily Mail
5 'Downward dog, Dad?' Guardian
5 Fairley and the chocolate factory The Times
5 Health shops give bad advice on depression Guardian
5 Health stores offer a cocktail of unproven depression drugs Daily Mail
5 Lesley sings the praises of osteopathy Daily Mail
5 Max H Pittler: Boosting your immunity Guardian
5 Max H Pittler: Exercise fatigue Guardian
5 Max Pittler: Natural remedy for gastro-oesophageal reflux disease The Times
5 Over-sixties advised to boost daily diet with 'good' bacteria The Times
5 Sitting straight bad for backs BBC
5 Speedy recovery Guardian
5 Warm milk and garlic It might sound vile - but itll beat the bugs Daily Mail

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