It is difficult to know when looking at the claims of many alternative medicine web sites, whether the people involved are a) deluded or b) fraudulent. For my part, and being a good natured soul, I tend to believe most people are just into weird things and are rather locked into their strange world view. They genuinely feel they are helping people by selling their products and services. To challenge their own beliefs and let in new arguments would mean risking abandoning so much about how they define themselves – and how they earn a living. A journey through quackland is a salutary reminder of how we need to guard ourselves against false beliefs. The existence of quackery ably demonstrates that the easiest person to fool is yourself and...


















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