This May Be Fair Trading – Then Again, It May Not.
Today, the Office of Fair Trading has published its findings into a company that promotes the use of Magnetic Bandages for healing wounds and treating pain. According to the OFT press release,
Magnopulse Limited, a company which manufactures and sells magnetic therapy products for humans and animals, including leg wraps, back pads and neck wraps, pet collars and pet beds, has agreed to change its advertising following action by the OFT.
Let’s look at one of the ‘published’ studies on the Magnopulse web site, Effects of 4Ulcercare on Leg Ulcer Recurrence and The Potential Cost Savings to The NHS.
How could the average person tell if this was good or bad research? At first pass, the results look quite interesting – a huge reduction in leg ulcers for people who have used the bandages.
First, how do we know that it was the bandage that caused the reduction in leg ulcers? There is no control group to see how people would do without magnetic bandages. This is fundamental. All experiments need a control of some sort. This has none. In fact, what is going in here is just a group of researchers ringing up customers and asking them if they feel OK and how their ulcers are (‘Not too bad dear, mustn’t grumble’). Were the patients receiving other treatments that might have cured them? We don’t know. What if they had done nothing and just let them heal? Again, no idea. And so on.
Bizarrely, the study excludes people it rang up whose ulcers had not healed and then claims that “no subjects had ulcers that failed to heal or got worse whilst using the device”. It should add of course, “apart from the ones we excluded because their ulcers did not heal.” This is a bit like excluding all grey haired people and then claiming that magnetic bandages give your hair a natural rich colour.
The big giveaways are though that this ‘paper’ looks like a targeted mailshot to the NHS. It is concentrating on how much can be saved by buying these bandages. The paper is not published anywhere and ends with a URL of where you can buy the products. It is marketing.
Other studies have been published on the site and written up for journals. But it looks like their are some commonalities here in that the studies appear to all suffer from major methodological flaws which mean that it is impossible to draw conclusion from them. Even the NHS was compelled to issue a critical analysis in 2005 after several newspapers flaunted the companies products on the back of dodgy studies. (No prizes for guessing which paper…)
The writer of just about all these reports appears to be a Dr Nyjon Eccles BSc MBBS MRCP PhD. Nyjon runs a clinic in London that appears to offer all sorts of naturopathic and ‘alternative’ views on medicine.
Here is one example of Dr Nyjon Eccles fabulous pieces of pseudo-scientific, cancer-curing quackery:
LYMPH DETOXIFICATION – This is achieved by non-invasive scalar, oxygen-fed light beam therapy. This helps to detoxify the tissues by assisting the body in dissolving lymph blockages and restoring normal lymph flow using the Nobel quantum scalar technology coupled with oxygen for enhanced healing potential.
One has to ask why someone who promotes herbs for cancer patients, detoxification programmes, nutritional therapies and other dubious techniques is being used to look into the effectiveness of magnets in bandages? One possible explanation is that Dr Eccles may have ‘alternative’ standards of evidence and may not be quite so rigorous in his testing as would be expected, thus leading to good marketing material, even if the bandages are ineffective.
Now notice, I use the word ‘may’ in the above sentence. Dr Eccles may be a very thorough researcher with just one or two minor slips (we are all human). On the other hand, he may be thoroughly useless. For all I know, he may have two heads, and may be a baby murderer. And yes, I don’t know for sure. I may just have unfounded suspicions.
‘May’ is a great word. And I am sure it the favourite word of Dr Eccles and all those at Magnopulse today. The Office of Fair Trading has allowed them to continue to advertise as long as they use this word in front of claims of effectiveness. For example,
The OFT’s action was settled on the basis that Magnopulse Limited and its officers, Derek and Wendy Price, have given undertakings to the court that they will not make advertising claims stating or giving the impression that: magnetic products will produce a therapeutic effect for those who wear or use them (as opposed to saying that they may have such an effect and/or some trials have shown that there may be such an effect and/or some consumers have reported such an effect)
So, I wish I could get the quackometer to spot all these ‘mays’. It is another good giveaway that something is not right with health claims. Magnopulse may go on making dubious claims and may continue to trade and may rip people off. I am rather left with the impression that the OFT may be a waste of space.
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EoR wonders why believers in the wonderful powers of random magnets randomly attached to random parts of the body don’t just strap mobile phones to themselves…
For those who are as ancient as EoR, Eccles is the name of the arch-idiot in the Goons (The Goon Show Site: “The Famous Eccles, complete and utter idiot. An amiable, well-meaning man with no wits or understanding.”).
Amusingly, the Google ad at the top of the page is advertising hot and cold pulsed magnet therapy for people and pets. *boggles*
Dr Crippen had the same problem over at nhsdocblog when he wrote a long post about the crapness of homeopathy and the blog was infected with two column’s worth of homeopathy ads. Shame Google ads aren’t good at judging their context.
Thanks for all infomation.I was going to buy Magnopulse LegCare for mum who suffer knee pain and my husband. I have tried to ask few questions through their web. No reply. So I could not trust them. I was lucky then. Their leaflet was so convinced me. I nearly waste £71(special offer 2 leg wrap plus 4Pain £68 plus £3 postage)!
Have to say my older sister bought Magnopulse LadyCare and it was excellent, was the only thing that helped her, despite trying everything.
Try calling them they are very helpful over the phone, personally I’d reccomend them to anyone.
Quacktor Eccles also stars in Juice Plus’s DVD promotion.
You must watch it.
Juice Plus / Magnet peddlers. You’ve got 3 things going against you from the word go:
1) I don’t trust you just looking at you, Quacktor Eccles.
2) When a doctor stars in a manufacturer’s DVD to recommend their product it utterly destroys any credibility he claims. So bad luck Juice Plus and Magnet freaks.
3) I’ve listened to the official Juice Plus mantra at business networking meetings up and down the UK. Big mistake to make your paid Quacktor chant exactly the same mantra, word for word as your Network Marketing-addicted salespeople.
Stupid marketing – and that’s without even having to rubbish the ‘evidence’.
Damnitt. I’ve been trying to avoid MLM bashing and quack bashing… NOW I’M GOING TO HAVE TO REALISE MY DESTINY AS THE SWORN ENEMY OF MULTILEVEL MARKETERS EVERYWHERE *gasp* and it’s all your fault.
OK big guy, explain this. I have suffere crippling period pains since the age of 11. NOTHING helped. I was even prescibed painkillers tht have now been taken off the market, just 1 step down from morphine. They didn’t work. The next step was a hysterectomy. I discovered magnopulse 8 months ago. Since then I have not looked back. I am off the waiting list for the major op. All I need now to control the odd niggle is 1 over the counter paracetamol,on day 1. THATD IT. MAGNOPULSE WORKS.DON’T KNOCK WHAT YOU DON’T UNDERSTAND.There is more to healing than toxic chemical drugs churned out for immense profit by huge pharacetical companies.
I have read your various comments about Dr Eccles…..you clearly do not know the man and therefore have no right to comment about his integrity!! As for those of you who cast derrogatory comments you show yourself up to be the small and bitter minds that you really are! You are the worst kind of human being! I have been greatly helped by Magnopulse’s magnet therapy when nothing else has helped!! I have friends with the same beneficial experience! Seems to me you need to become better informed about this subject…because as incredible as it may seem to your obviously biased and uninformed little minds…there is clearly something in this! And by the way, I have met Dr Eccles…..you will not meet many other doctors with such a high level of intregrity and honesty!!! Shame your site does not have the same ingredients!!!
I have to say, I have the mn8 for eliminating period pain and it works. Psychosomatic? Maybe. Do I care? Not really. Besides the fact that lady cycles are regulated by the moon and it’s magnetic force anyway… so… it doesn’t seem incredibly farcical.
Magno pulse wrist band completely cured me of crippling wrist pain that was so bad I had to get other people to write out checques for me
SO I gave one to my very old very cynical very arthritic father – who was not grateful – thought what a waste of money it would be. He was so impressed he spent over £220 on their underlay blanket and sleeps pain free as a result.
Just because you can’t prove that something works – doesn’t mean it that it doesn’t.
That advert was brought to you by Magnopulse.
Has anybody had any luck with varicose veins and restless legs?
I think this website is sponsored by the big pharma, I will eat my shoes if not!
You had better get munching.
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