Equazen eye q™ and their Fishy Adverts

12th December, 2007 3

Today, the Advertising Standards Authority have upheld complaints against Equazen and their eye q™ products, finding them to have made untruthful and unsubstantiated advertising claims. This is about time. Their antics in promoting fish oil pills to school children have been well documented. Equazen (now owned by Swiss pharmaceutical company Galenica) have been using local authorities to promote the idea that taking a daily fish oil supplement can boost children’s’ [read more…]