The Cochrane Collaboration is an independent network of volunteers, funded only by donations, that collate systematic reviews of the evidence base for healthcare interventions. You can go online and view for yourself the current best thinking on how effective various treatments are. It is an important resource. (And you can help making it free...
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Double Blind Randomised Controlled Trials (DBRCTs) are not the preserve of medical science. Increasingly, corporations are using them to enter into a new world of Evidence Based Marketing where massive, continuous and automated trials are being run on us in order find out how to sell more stuff and become more profitable. What does...
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