The Internet does not forget. This is, arguably, the single most important techno-sociological change that we, as individuals, corporations, celebrities and politicians, have had to learn over the past decade. And it is a lesson that appears not to have sunk in at all. Everything we do on the web, whether that be browsing, blogging, twittering or updating Facebook statuses, leaves a trail. And once that trail is set, there is no Internet equivalent of kicking leaves over it to hide what you have been saying and doing. Before the Internet, we could deny what we said in many parts of our lives. We could rely on fallible memories; we could even bluster, lie and obfuscate. And no-one could call us out. I would be first to admit, this...



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