Boiron Settles for $12M to Stop Homeopathy Lawsuits

March 8, 2012 102

I have long contended that homeopathy does so well because people do not know what it is. Homeopathy thrives on the esoteric nature of its beliefs: tell customers one thing, but believe something weird within the cult. Indeed, last week I was at dinner with French friends where the subject of homeopathy came up. (It’s huge in France. The picture is of the local Phamacy window – the big advert [read more…]