Six meddlesome members of the public have complained to the Advertising Standards Authority that Clarins have been making untruthful, unsubstantiated and scaremongering claims about their E3P product. Previously, I wrote about this product and how it is making claims that it can protect against ‘Artificial Electromagnetic Waves’. The claims made and the evidence given by Clarins were utter tosh.
1. Clarins could substantiate the claim that electromagnetic waves, generated by modern day devices or “domestic communications equipment”, could damage or age skin;
2. the implied anti-ageing and pro-health efficacy claims for the product, including the claim on the bottle “Anti-Electromagnetic Waves”, could be substantiated and
3. the ads made an undue appeal to readers fear of the harm that could be caused by man-made electromagnetic waves.
If you remember, the claims made by Clarins were supposedly backed up by mysterious researchers and laboratories that could not be found on the web. Clarins’ , Clarins Head of Research & Development, Dr Lionel de Benetti has been promising more research to prove the effectiveness of the products, a claim reported by anti-mobile phone lobby Mast Sanity. You can see him present his case here in a video.
It is worth checking out the Clarins Financial Report for last year. Their Chairman of the Supervisory Board, Jacques Courtin-Clarins, proudly reports on page 1 that,
two noteworthy innovations in 2006 included Skin Difference, the first complete shave zone and night skin care for men, and Expertise 3P, a product developed after several years of research that established a link between premature skin ageing from exposure to artificial electromagnetic waves.