Under the banner of One Vision, One Voice you can watch the conference as it used a PR Consultant to brainstorm a set of ‘themes’ for how homeopathy should tackle its problems. There is nice insight at the end to see how they think they can counter the threats to their trade that are appearing globally from people realising that all they trade in is sugar pills.
It would appear that the desire to speak with a unified voice is stronger than their desire to address the serious criticisms made of them. The conference was organised under the auspices of the Homeopathic Action Trust – a charity funded by the Society of Homeopaths.
Now HAT has been severely criticised for its funding of AIDS and malaria trials in Africa. This is not just unethical, but murderous. You cannot treat these diseases in any meaningful way with sugar pills. We, of course, see no mention in this video of how PR might be used to tackle this problem. Such issues appear to be ignored. And yet we see homeopaths like John Melnychuk who believes he can treat autism, cerebral palsy, mental retardation with superstitious nonsense mingling with registered doctor Dr Sara Eames, the President of the Faculty of Homeopaths, the supposedly sensible wing of the homeopaths.
Let me offer some free PR advice for homeopaths. When you address the real and serious criticisms that have been levelled at you, such as the homeopaths who travel to Africa to treat life threatening diseases with fantasies, then you might get a quieter life. Practice your hobby with restraint, a little humility and circumspection and you will see a lot of problems going away. I cannot believe this message has not yet sunk in.