In the last few days, a new campaign has been launched with the aim of showing that homeopathy is an ‘absurd pseudoscience’ and that Boots the Chemists should not be selling these sugar pills to the public as if they were genuine medical products. The ‘10:23’ campaign, as it is known, has a very flashy web site (http://www.1023.org.uk) and states that it has been set up and organised by a group calling themselves the Merseyside Skeptics Society, a branch of the Skeptics on the Pub movement.
It goes without saying that homeopaths will be doubting that such a sophisticated and hard hitting campaign could be set up by a bunch of feckless, workshy scousers who sit around all day drinking in Liverpool pubs and discussing their nerdish obsession with ghosts and UFOs. Surely, Big Pharma is behind this?
Indeed, it does appear unlikely that such a move could be set up by dole-cheating scallies and alcoholic cynics. So, who is really behind all of this? The clues are in the name of the campaign.
What do the numbers 10 and 23 mean for this organisation? To understand the significance of these numbers, you need to know not just where to look, but how to look. The Sceptics themselves show that they hold the numbers to be significant by holding a mass homeopathic overdose by 300 sceptics at exactly 10:23 in the morning in a few days time.
The numbers 10 and 23 were deeply significant to the founder of homeopathy. Samuel Hahnemann was born on the 10th of April in 1755. He became a doctor on the 10th of August in 1779 and his groundbreaking book, The Organon, was first published in 1810. Hahnemann studied medicine in Vienna (German, Wien W = 23rd letter of the alphabet) for 10 months. He died in July 1843, signified by the number 23 (7 + 1 + 8 + 4 + 3). The name of the campaign would look to be a reference to the death of homeopathy – a stated campaign aim.
The numbers also have deep occult meaning. In tarot, the number 10 is highly significant, being the end of the pip sequence and indicating that ‘the cycle has ended and a new one is beginning.’ In astrology, the number ten is associated with ‘intelligence and integrity’, an obvious conceit on the part of Merseyside sceptics. It is also associated with great rises and falls, and also is the number of the Sun. Although Boots appears to be the target right now, perhaps the homeopathic pharmacy Helios (the sun personified) is their real target. Whatever the target, the number ten has been chosen to signify the end of one era and the heralding of a new beginning.
The number 23 is an even more powerful occult number and is also very important for scientists. Charles Darwin’s Origin of Species was published in 1859 (1+8+5+9 = 23). The Hiroshima bomb was dropped at 8.15am (8+15= 23). It has more terribly auspicious associations: Julius Caesar was stabbed 23 times. The terrorist attacks on New York happened on 9/11 2001 (9+11+2+0+0+1=23).
The number 1023 would also appear to contain a little joke from the sceptics who believe that homeopathy is nothing but magical thinking as, according to Jules Bass and Arthur Rankin, 1023 was the year that all fairy tales happened. It is also worth noting that Oliver Wendell Holmes was the early arch nemesis of homeopathy and first completely debunked the practice in a lecture given in 1842 entitled Homeopathy and its Kindred Delusions. His initials, OH, add up to 23 (O=15, H=8) and his middle initial is the 23rd letter of the alphabet.
Given the significance of this number, could the 10:23 campaign have bigger aims? Although targeting homeopathy right now, it is worth looking at the other targets of these sceptic groups. One of the most significant set-backs to the so-called sceptic movement was when chiropractors won a historic suit against the American Medical Association and stopped AMA campaigning against chiropractic and calling it quackery.
That court decision was now exactly 23 years ago.
It would appear to be an extraordinary coincidence that 23 years later the chiropractors are back in court. On the 23rd of next month in the 10th year of the millennium, Simon Singh will be in court to appeal in his case against the British Chiropractic Association.
This hearing will be highly unusual in that the presiding judges will include the Lord Chief Justice of England and Wales and also the Master of the Rolls. These are two of the most powerful judges in Britain. Why would they be presiding over a relatively minor appeal court that is only hearing an appeal about a preliminary decision on meaning and not even the full case?
We need to look a little deeper and go back to Liverpool, the home of the campaign. Indeed, we find the number 23 has deep ties with Merseyside. Liverpool art school student William Ernest Drummond set up the mysterious group known as the Justified Ancients of Mu Mu (23 letters), sometimes known as the KLF or K-Foundation. He once wrote the line “23 years is a mighty long time”. They famously presented an award for the ‘worst artist’ to Rachel Whiteread on 23rd of November 1993 and burnt a million pounds on the 23rd of August 1994. More worryingly, Drummond was involved in the Liverpool production of the Illuminatus!, a musical story of conspiracy theories about the hidden rulers of the world. It opened on the 23rd of November 1976 (1+9+7+6=23) and the show consisted of five acts (2+3=5), each 23 minutes in length, with 23 actors on stage.
Robert Anton Wilson once claimed in a 1988 interview that “23 is a part of the cosmic code. It’s connected with so many synchronicities and weird coincidences.” Given that the number 23 is so significant, could the Secret Rulers of the World be somehow behind the 10:23 campaign? Could they be using their minions, the CEOs of the pharmaceutical companies, and their minions, the skeptics in the pub drones, to direct this attack against alternative medicine?
One clue comes from the Merseyside Sceptics statement that they want to have 300 people in the campaign taking homeopathic overdoses. Surely, it will be very hard to get exactly 300 people to do this? This is quite likely to be a code for the real intelligence behind what is going on: The Committee of 300.
The Committee of 300 is a secret society formed in Britain in the 18th Century, and is also known as the ‘Hidden Hand’. An MI5 officer once wrote a book exposing their antics and they are thought to be in charge of the banking system, judiciary (hence the Singh case) and the media (which explains why sceptics find it so easy to publish their denouncements of alternative medicine). The Committee is thought to be even higher up in the Illuminati than the Bilderberg Group.
One surprise is that the campaign was not launched on the 23rd of October (10/23). Indeed, this date is known to many scientists as International Mole Day (http://www.moleday.org/) and is celebrated annually on this date from 6:02 a.m. to 6:02 p.m. It is a strange celebration that seeks to enrol children in a strictly materialistic view of the world. In rituals that mirror the ceremonies of the satanic, Illuminati group, the Bohemian Club, who worship a giant owl, they do not have a flag to salute, but instead ask new members to bow their heads towards the ground (where the moles are) and repeat the scientistic pledge of allegiance: “I pledge allegiance to the mole, to the International Union of Pure and Applied Chemistry, and to the atomic mass for which it stands, one number, most divisible, with atoms and molecules for all.” A chant which would be anathema to all homeopaths.
It is difficult to ignore the significance of the chosen numbers. The Knights Templar had 23 Grand Masters. William Shakespeare was born on the 23rd of the month and died on the 23rd. Adam and Eve were supposed to have 23 daughters. Princess Leia was held in detention block AA23 on the Death Star (AA = 1 + 1 which equals 10 in binary arithmetic, look it up on Wookieepedia). John Nash, Nobel Prize winning mathematician was obsessed with the number 23. He wrote exactly 23 papers. It is one of only two numbers that need nine cubes to represent it . (The other being 239.)
(Incidentally, 23 was the date of death of a Wilhelm Hahnemann. Hahnemann was noted for playing exactly 23 games for the Austrian football team, 23 games for the German national team and scoring exactly 23 goals for his club to become the league’s top scorer. He once achieved a remarkable double (2) hat-trick (3) whilst playing for Germany. Of the 46 (23+23) caps he won, his teams won 23 of these matches. )
Portentous stuff. So soon, in many cities we are going to see many demonstrations against Boots selling homeopathy. My advice to homeopaths on the their day of reckoning would have to come from Matthew Chapter 10, verse 23: “But when they persecute you in this city, flee ye into another”. One day though, you are going to run out of cities.
The homeopaths may well think this is just a nerdish group showing off a bit. My analysis would suggest there are much darker forces at work here.
Remember: 10:23. There’s nothing in it.